From Pop-Up to Powerhouse: Aurelia Edwards on Disrupting the Beauty Tech Industry

Today’s guest is Aurelia Edwards—entrepreneur, tech innovator, and founder of two groundbreaking ventures:

• Nailstry, the first mobile app marketplace for custom press-on nails
• Standard Measure Technologies, an AI-powered precision sizing platform transforming beauty and e‑commerce

With roots in healthcare, a master’s in cosmetic science, and experience as a licensed massage therapist, Aurelia blends wellness, beauty, and technology into her businesses.

Nailstry began in NYC’s West Village as a pop-up shop solving a wedding-day nail mishap. Its success led to a virtual sizing tool and app marketplace for custom nails.

Building on that tech, Aurelia launched Standard Measure Technologies in 2022, headquartered in Reno, NV. The platform offers sub-millimeter virtual measurement to eliminate outdated sizing methods—addressing product returns, boosting personalization, and reducing waste. Standard Measure already has over 8,000 users and a promising early revenue stream 

In this episode, host Angelina Rivera and Aurelia dive into:

• The journey from healthcare and pop-ups to tech-driven beauty solutions
• Bootstrapping two ventures and navigating pre-seed funding
• Industry-first virtual nail sizing and measured precision systems
• Future applications of her measurement tech beyond beauty—into broader e‑commerce and personalization sectors

✨ For anyone curious about combining purpose, tech, and thoughtful innovation, this episode is a must-listen.

🔗 Connect with Aurelia Edwards: 

Websites: https://nailstry.com

https://www.standardmeasure.ai

Linkedin: http://linkedin.com/in/aureliaedwards

Instagram: @thenailstry 

Host Contact Information:

• Website: www.angelinarivera.com
• Facebook: Angelina Rivera
• Instagram: @refineandshinepodcast | @the.angelina.rivera
• YouTube: Refine and Shine Podcast
• LinkedIn: Angelina Rivera
• Email: [e-mail]
• Book a Free Discovery Call: https://calendly.com/the-angelina-rivera/discovery-call

#RefineAndShinePodcast #AureliaEdwards #Nailstry #StandardMeasure #BeautyTech #AIinBeauty #WomenInTech #StartupJourney #VirtualSizing #PrecisionMeasurement #FemaleFounders #AngelinaRivera

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