106: Generosity Happens Right

"...All that happens, happens right: you will find it so if you observe narrowly..."

This week, I am reading a quote from Meditations by Marcus Aurelius, written around 171 AD.

Reflection questions:

• When you have failed in your work recently, how are you observing narrowly for the right things that came out of it?

• Are you seeking perfection or goodness in your fundraising activities?

Reflection on the quote:

In working with over 100 clients, it’s not surprising that I’m well-acquainted with failure as well. A donor event that no one shows up to. An email campaign that raises zero dollars. A year-end direct mail campaign that goes out in January. A fundraising event where no one gives.  As much as I want every campaign, event, fundraising activity to be successful, that’s not real life.  So how do we grapple with that. This week, I am reading a quote from Meditations by Marcus Aurelius, written around 171 AD.

All that happens, happens right.  Notice that Aurelius didn't say, all that happens, happens perfectly.  Or, successfully.  But, he says “right if you observe narrowly.” We can get stuck in embarrassment or paralysis.  We can fear that donors will stop giving to us because of our failure. Instead, a failure can help us have more honest interactions with donors. For instance, ask the donor help us understand the best way to give you the opportunity to donate.  Or, a failure can lead to the right conversations with the right donors.  For example, a smaller-than-hoped-for event can open up a more in-depth conversation that wouldn’t have been possible if the event was larger. Failures can lead to growth when we have the right attitude, which is the second half of the quote.  Let your aim be goodness in every action.  We don’t fail in fundraising because we want to fail.  But we will fail because failure is a part of life. So, we don’t aim for perfection or status.  We aim for goodness.  Goodness for the cause that we serve. And, remember, donors don’t give to us. They give to the cause through us.

This work has entered the public domain.

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Music credit: Woeisuhmebop