From Grocery-getter to Business Owner: Amy's Matrenaissance

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In this final episode in our Matrenaissance conversation series, we chat with Amy—a nurse, mom, and now med spa owner—who opens up about rediscovering her identity after years of being “just mom.” Amy shares her emotional journey from full-time motherhood to launching a thriving aesthetics and wellness business, all while navigating grief, guilt, and the fear of failure.

Together, we unpack the deep societal messages that tell women they’re invisible after a certain age—and how Amy refused to accept that story. Whether you’re standing in the school pickup line or standing at the edge of something new, this conversation will remind you that your next chapter can be your most powerful yet.

Please help me with my Matrenaissance Identity Theory of Communication research by completing a completely anonymous survey at https://forms.gle/WunxbwZ7L1MmvWEF6

This research has been approved by the UNCW Institutional Review Board. 

Keywords: midlife reinvention, Matrenaissance, empty nest, starting over at 40, women entrepreneurs, moms rediscovering purpose, midlife transformation, family communication, female-owned businesses, wellness entrepreneurship

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