In this episode, Sam dives deep into the one thing that can make or break your business launch—testimonials. She starts by sharing her own struggle with launching her course, Sacred Attraction Formula, despite having great copy, a clear offer, and a high-profile launch. The issue? She skipped a crucial step: gathering testimonials. Sam explains why a sales page without social proof is like asking someone to believe you just because you said so, and how testimonials can increase your conversions by up to 380%.
Using real-world examples and stats, Sam discusses how adding testimonials—not just any testimonials, but specific, relatable, and objection-busting testimonials—can transform your sales page and help overcome resistance in potential clients. She also talks about how testimonials aren't just for sales pages; they should be leveraged across all touchpoints in your business.
If you’ve ever launched a product or service that didn’t perform the way you expected, this episode is a must-listen. Sam also shares tips on how to ask for testimonials (even if you struggle with rejection sensitivity like she does), why testimonials help create connection, and how they allow your potential clients to see themselves in your work. Plus, learn the exact scripts and systems Sam uses to gather powerful testimonials, and how you can implement them in your business for more impact.
Don't miss Sam’s announcement of her upcoming "Effortless Testimonials" workshop where she will teach you how to build a system for gathering glowing testimonials that will fuel your launches. Tune in to discover how testimonials can be the missing link to your next big win.
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