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Business as a Magical Practice episode 17: Distillation: How to Get Out of the More is Better Trap and Make Truly Transformational Programs https://thedirtyalchemy.simplecast.com/episodes/007
Business as a Magical Practice episode 16: How to Turn Poison Into Medicine in Your Business https://thedirtyalchemy.simplecast.com/episodes/episode-15
Today we’re talking about the seasons of your business.
Even though I live on Maui, where there isn’t a huge change in seasons… I’m originally from Michigan where we get hot summers, colorful autumns when the leaves change, super snowy sub zero winters… so I know what it’s like to experience all the seasons.
And I know that, just like the seasons, most areas of life are cyclical. Including your business.
There are periods of growth. Awesome growth where you’re hitting all your goals and kicking ass. And then there are periods of death where you have to take a step back and reevaluate what you’re doing if you want to cycle back into success. There are times of celebration and times of rest.
And these cycles correlate with the seasons.
Also let me just clarify that I'm not saying your business cycles should align with the actual seasons that are happening right now. You can have a summer in your business on a snowy day in January. You can have a period of rest in the dead heat of July if that's what your business is ready for. Here, we’re looking at how you can use the energy of each season to create a balanced and sustainable business model.
And these seasonal cycles apply to more than just your business. Anything that you are birthing with your business will have these cycles inherent in it. So your last online program will also have these periods of preparation, high sensation, and rest.
So, let’s dive in.
Spring is a time of birth, growth, new life… it’s when the flowers start to bud and the animals start shacking up.
If you've been listening to this podcast for a while you probably know that I live on a regenerative farm, where we grow a ton of food. Some of it we give away, some of it we sell in FSA boxes, a lot of it we eat ourselves (and it’s easily the best food you could get anywhere)...
So needless to say, farming is really important to me. Growing my own food gives me a lot of gratification. And along the way I've learned so much about the process of planting and growing and how that applies to the rest of life.
Spring is a time to plant your seeds. Pretty soon after that, you begin to see sprouts start to pop up out of the ground. The plants aren’t anywhere near ready to harvest yet, but this is the time of preparation and planning that you need to put in if you want to eventually get something out of the land.
So if you're in the spring phase of your business, that means you are starting to plant the seeds of your next big goal. Maybe you know you want to launch an online membership, but you first have to come up with an incredible idea and then figure out exactly how you're going to implement that to change peoples lives.
You have to brainstorm and refine your ideas (and if you want to learn more about how to refine your ideas, .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}
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