Episode 232: From Website Widget to 200K Qualified Life Leads

What if adding a simple quote widget could turn your existing contacts into a steady stream of life-insurance buyers without high-pressure sales? In this episode of the Registered Investment Advisor Podcast, Seth Greene interviews Brian Greenberg, Co-Founder & CEO of Quoteplicity, who shares how running an all-inbound, phone-based life insurance agency for 15 years led him to build a platform that has helped create 200,000+ leads for agents and agencies. He breaks down low-friction funnels, quoting tools, carrier hand-offs, and practical tactics advisors can use to cross-sell life insurance without turning every conversation into a hard sell. Key Takeaways: → Why people who sell life insurance should time their sales approach to meet buyers during key life events. → How using a quick quote widget lets shoppers self-serve and reach out when they are ready. → Why carrier “drop ticket” flows reduce friction time once the basics are submitted. → How Quoteplicity can be fully white-labeled on your domain, using your logo, phone number, and email, routing all leads to you. → Why the real challenge is traffic and outreach, not technology. Brian Greenberg is a serial entrepreneur, published author, and pioneer in the life insurance industry. As Co-Founder and CEO of Quoteplicity, Brian brings over two decades of experience in growing successful businesses and revolutionizing how life insurance is sold online. Brian brings over 20 years of entrepreneurial experience and a proven track record in the life insurance industry. A pioneer in online sales and author of The Salesman Who Doesn’t Sell, Brian’s leadership drives Quoteplicity’s mission to revolutionize the way agents grow their businesses. Connect With Brian: Website: https://www.quoteplicity.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices