For those of us whose “smokey eye” and “blending” skills fell short during the beauty guru makeup regime, Glossier was our saviour. Founded by “super intern” Emily Weiss (who has a brief 3-episode run on The Hills as Lauren Conrad’s more competent counterpart at Vogue), Glossier popularized the “no makeup” makeup look of the mid to late 2010s. With its minimalist branding, it quickly became a cult brand. Glossier was what Apple was to tech, what American Apparel was to fashion. And even better, it was feminist. Rising from the ashes of the beauty guru was the “Glossier girl” - an effortlessly beautiful cool girl who spent all that time she WOULD be doing her makeup…reading. But, in this episode, Hannah and Maia ask whether Glossier was really all that great. Can a makeup brand actually be feminist? Tangents include: the tyranny of “alt” stuffed animals.
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