Today, I’m breaking down the marketing strategies that actually work in my business and why I chose them. There are two types of strategies: proactive and reactive. Proactive strategies include cold calling and sending text messages. Reactive marketing includes direct mail and Facebook pay-per-click, or PPC. For the last four years, my number one source of marketing is cold calling. Whether you do it yourself or hire VAs to call for you, the key to it working is to keep feeding the machine. In other words, you need a steady stream of data in the form of leads and lists to build momentum and get results.
Direct mail is coming back around in popularity and your response rates will depend on where you’re located. The key is making sure you’re doing enough mail to get phone calls coming in. Texting can be challenging due to the deliverability rate and legality. Facebook PPC has changed dramatically over the last several months, leading people to go nationwide because it’s expensive to target specific locations. Always keep track of your KPIs so you have real data on which strategies are working the best.
What’s Inside:
- Examples of proactive and reactive marketing strategies.
- How I built my cold calling strategy and how I keep it running.
- The pros and cons of using texting, direct mail, and Facebook PPC.
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