35. The Art of Business: Elevating Performance Through Creativity with Bourby Webster

What if creativity wasn’t just a nice-to-have at work, but the missing link for real belonging, innovation and impact?

In this episode, I’m joined by Bourby Webster, a creative powerhouse and the founder of the Perth Symphony Orchestra. We talk about the power of creativity in the workplace and beyond. Bourby’s lived experience shows how creative spaces can spark community, drive fresh thinking, and open doors to authentic self-expression, even in the most buttoned-up workplaces.

From challenging Australia’s cultural cringe around art, to rethinking HR’s role in helping people feel seen and heard, Bourby and I talk about why creativity is essential, not just for fun, but for productivity, belonging, and reimagining what’s possible. You’ll hear real stories, some laughter, and lots of practical ideas to put to work.

What’s one way you’re nurturing creativity in your workplace or life? Let’s keep the conversation going, connect with me on LinkedIn and share your thoughts! 

SHOW NOTES: https://reimaginehr.com.au/the-art-of-business-elevating-performance-through-creativity-with-bourby-webster/

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