Podcast Promotion Secrets w/ Marnie Joseph

Ever feel like you're shouting into the void with your podcast promotion? You're creating killer content, but crickets when you post that audiogram on Instagram. What if I told you the problem isn't your content—it's how you're thinking about marketing it? This conversation with Marnie Joseph from Skutch Media is about to flip everything you think you know about podcast promotion on its head.

We're diving deep into the real strategies that actually work for growing your show in 2025. Marnie breaks down why that "post a clip and pray" method is keeping you stuck, and reveals the engagement-first approach that's actually building loyal communities. If you're ready to stop spinning your wheels and start seeing real growth, buckle up.

What you'll discover in this episode:

• Why getting someone to leave Instagram for your podcast is nearly impossible (and what to do instead)
• The difference between engagement prompts vs. calls to action that actually convert
• How to use AI tools like Descript and Cast Magic to create 8+ pieces of content from one episode
• The secret to turning podcast episodes into SEO-optimized blog posts that drive long-term traffic
• Why every podcaster needs a video strategy (even if you hate being on camera)
• The metadata magic that makes YouTube actually recommend your content
• How to batch content like a pro without burning out
• What questions to ask before hiring a podcast production team

Marnie gets real about the trenches of podcast marketing—from dealing with summer engagement drops to the truth about hashtags (spoiler: they're basically dead). Whether you're just starting out or you've been podcasting for years, this episode will give you a clear roadmap for turning your show into a growth engine for your business.

Ready to stop leaving money on the table with your podcast? Let's dive in and start building that loyal audience you deserve. Connect with me on Instagram or grab a free clarity call to talk through your podcast strategy.

Resources Mentioned

• Sign-up for the FREE Plan Your Podcast Workshop on 8/21
• Skutch Media: https://www.skutchmedia.com
• Descript: https://descript.com
• Cast Magic: https://www.castmagic.io/
• Skutch Media Instagram: @skutchmedia

Quotes from Marnie Joseph

[00:04:25] "You're not going to get someone to leave one platform and go to another to listen to your show, watch your show. Whatever these platforms are, they're designed to keep you in the platform."

[00:05:59] "You use engagement prompts versus a call to action to go to watch."

[00:18:18] "The answer is every podcaster needs a video strategy. That's the answer."

[00:30:32] "The number one mistake podcasters make, they leave too much meat on the bone."

[00:42:53] "I love the idea of this sort of reinvention of public access television, which is how I look at video podcasts now, and sort of the ability for the average person to have a video podcast. You could have your own TV show."

Timestamps

• [00:00:03] - Pop culture chat about F1 and Brad Pitt's clothing line
• [00:02:21] - Introduction to podcast marketing trends
• [00:03:06] - Creating engagement within your community
• [00:04:25] - Why people won't leave platforms to listen
• [00:06:08] - Engagement prompts vs calls to action
• [00:08:14] - How to seed initial comments
• [00:13:09] - Using AI tools for content creation
• [00:15:55] - Pre-recording strategy for better content
• [00:18:18] - Why every podcaster needs video strategy
• [00:21:25] - YouTube metadata and SEO optimization
• [00:28:25] - The future of podcasting and upfronts
• [00:30:23] - Leaving meat on the bone content mistake
• [00:33:27] - Skutch Media services overview
• [00:39:35] - Red flags when hiring production help
• [00:41:52] - Exciting trends in podcasting

Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.

• Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!
• Sign up for the fr