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July 18, 2025 28 mins

John talks with Mike Pedersen — founder of the DecideFast app, strategic advisor to growth-minded CEOs, author of Dominate Your Market, Atomic Actions, and Man Awakened, high-performance coach for men over 50, entrepreneur, marketer, and proud dad and grandpa.

[00:24] - Intro

[00:56] - Mike’s bio and backstory

[04:01] - John’s personal growth after divorce

[06:48] - How Mike got into coaching men over 50

[10:38] - Mike’s book: Dominate Your Market

[12:21] - Book 2: Atomic Actions

[15:01] - The sponge-and-water analogy

[16:32] - Suffering in silence

[17:39] - Book 3: Man Awakened

[20:24] - Choosing healing and growth over bitterness or giving up

[22:13] - “Stuck is a choice.”

[26:17] - DecideFast app

NOTABLE QUOTES:

“For us to get to our purpose in life, it takes us going through the worst pain we’ve ever been through.”

“You can’t create a habit without the action before the habit. And you need to repeat the action multiple times to create the habit.”

“Everybody love the platitudes. They love the clichés. They spend all day long on social media, hitting the like button on all the clichés… and they do nothing about it.”

“Why do people jump on the mindset-motivation bandwagon, but they have not done anything from an action standpoint to move their life forward? Well, people feel like it’s progress to listen to information, to read information. The brain gets a quick dopamine hit and says, ‘I got some information, so I’m feeling pretty good.’”

“Information without action is nothing. It’s a wish. It’s a dream.”

“We’re in an overconsumption world, and I think now with AI, people don’t need more information. Everybody knows what they need to do. But the excuses kick in, and 98% of the population will never do anything with the information.”

“The darkest of times bring out the real person. You either confront them and move forward, or you go the other way — and that can turn out very, very badly in life. Or you end up miserable the rest of your life.”

“Wisdom doesn’t come when everything’s great and sailing perfectly. You don’t learn when you do something right. You only have the opportunity to learn when you do something wrong. That’s called failing.”

“Failing is a good thing. We should be encouraging people to fail. Failing means they’re trying new stuff.”

“Not everything we do in life is a choice.”

“If I’m successful, it’s because of me. If I’m not successful, it’s because of me.”

USEFUL RESOURCES:

https://mikepedersen.com/

https://decidefastapp.com/

https://www.linkedin.com/in/mikepedersen/

https://www.instagram.com/michaeltpedersen/

https://www.instagram.com/decidefastapp/

https://www.facebook.com/mikepedersen

https://www.facebook.com/getdecidefast

https://x.com/mikepedersen

https://x.com/decidefastapp

Man Awakened: Rediscovering Purpose and Vitality After 50 (https://a.co/d/aAHCtao)

Atomic Actions: Experience Transformative Breakthroughs and Unstoppable Momentum (https://a.co/d/gYzOol4)

Dominate Your Market: NO BS Impact Strategies to Explode Your Business Revenues, Have More Energy, and Get the Life You Really Want (https://a.co/d/j3wkZcG)

CONNECT WITH JOHN

Website - https://iamjohnhulen.com   

Instagram - https://www.instagram.com/johnhulen   

Facebook - https://www.facebook.com/johnhulen   

X - https://x.com/johnhulen   

LinkedIn - https://www.linkedin.com/in/johnhulen   

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