Ep 017: Paw-sitive Ventures: Building a Legacy in Pet Treat Entrepreneurship

In this episode, Candise Shanbron and Justin Cernitz speak with Joe and Judy Roetheli. The Roethelis faced challenges in marketing and fulfilling orders but overcame them through persistence and innovation. They emphasize the importance of mentors and staying true to one's passion. Yummy Combs is a revolutionary dog treat that addresses dental health issues in dogs, and the founders conducted scientific studies to ensure its effectiveness. The conversation also discusses the lessons learned from starting Greenies and the significance of perseverance and taking risks.   Here are the takeaways from this episode:   ·      The pivotal role of perseverance in overcoming obstacles on the entrepreneurial path. ·      How mentorship's guidance and insights are highlighted as essential tools for navigating the challenges of entrepreneurship. ·      What a genuine enthusiasm for one's work and innovative approaches contribute to product success. ·      Why you should consider a comprehensive approach to pet health, including dental care and nutrition. ·      Guidance for aspiring entrepreneurs, emphasizing resilience, innovation, and staying true to a vision.   Quotes:   “We never planned to start a company. We just were trying to find something to make our dogs… have better breath... They just smelled horrible.” – Judy Roetheli   “If you're going to [start a business], make sure you're doing it for a passion of yours, something you're really interested in, and not for the money. Because if you're doing it solely for the money, when those really tough times come, you're going to throw in the towel. If your heart is in here and it is that thing that drives you, you're not going to throw in the towel.” – Joe Roetheli   “We have kind of a philosophy of ours, big picture of life and it goes you learn, you earn, and then you yearn to return.” – Joe Roetheli   “We believe that we had the right people, the right product, and we're at the right time, and we don't know if it ever can be replicated by anybody again, because the people we hired had cultural and moral philosophies that we held.” – Judy Roetheli Learn more about your ad choices. Visit megaphone.fm/adchoices