The wealthy aren't looking for cheap options. They're looking for certainty in outcomes that ordinary providers can't guarantee.
Join Shane Da Costa as he reveals how he sold a $140,000 personal training package in an industry where most trainers struggle to charge $60 per session.
Shane breaks down his five-part framework for premium positioning in any industry
Whether you're a coach, consultant, founder, or creator in a saturated market - this episode will completely transform how you view your services and pricing strategy.
Shane shares how to identify what your clients truly want, positioning yourself as the premium option, and having the confidence to charge what you're truly worth.
Key Points
00:01:10 The big shift
00:03:40 People want the "hole" not the "drill"
00:06:10 Selling high-performance
00:09:40 Understanding what you actually sell
00:12:10 Designing an offer
00:16:30 Delivering an experience
00:19:40 Creating leverage
00:23:30 Using scarcity and exclusivity
00:27:30 Why you should charge premium prices
Ready to break out of the commodity trap and charge premium prices in your industry?
Listen now to discover how to position yourself as the expert clients will happily pay top dollar to work with.
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Get weekly tips and insights on scaling your business:
https://relentlessentrepreneur.com.au/email-optin
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Facebook https://www.facebook.com/shanedacostaofficial
Instagram https://www.instagram.com/shanedacosta_official
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