In this episode of The Relentless Entrepreneur, Shane reveals how two devastating injuries (before and during) a major competition taught him everything about building unshakeable business resilience.
Tune in to discover:
✅ The "Hard Thing Principle" - why choosing difficulty creates unstoppable momentum
✅ How his colleagues rebuilt a multi-million dollar business in 8 weeks using these exact mindset shifts
✅ The 5-step framework for turning setbacks into breakthrough moments
✅ Why most entrepreneurs "suffer more in imagination than reality" (and how to fix it)
✅ The counterintuitive truth about preparation vs expectations in business
Whether you're facing a business crisis, scaling challenges, or personal setbacks, this episode reveals the exact mental framework that separates those who quit from those who breakthrough.
00:02:10 Bodybuilding championship
00:05:30 Health & business performance
00:07:00 Financial commitment
00:11:40 First injury: major setback
00:13:40 Second injury: nearly ruined
00:18:50 Both legs completely failed
00:24:00 Control thoughts, change outcome
00:27:20 Discomfort creates real growth
00:28:30 Targets make success visible
00:29:20 Small actions for momentum
00:30:40 Measure progress
00:32:10 Expect obstacles, stay calm
Ready to develop true entrepreneurial grit? Hit play now.
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Get weekly tips and insights on scaling your business:
https://relentlessentrepreneur.com.au/email-optin
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Facebook https://www.facebook.com/shanedacostaofficial
Instagram https://www.instagram.com/shanedacosta_official
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