How I Expanded My Australian Business to The USA (Blood, Sweat, And Our First Sale)

Cracking the code to scaling an online business into the U.S. market starts here.

After 18 months of building a global brand, optimizing our high ticket sales system, and mastering our US market entry strategy, we made our first sale - and it’s just the beginning.

Eighteen months, multiple six-figure investments, and countless failures later, we finally cracked the code to taking our 8-figure Australian health business into the cutthroat US market… And the solution wasn't what anyone expected.

Today's episode reveals the exact journey - including the brutal reality that everything takes twice as long, costs twice as much, and breaks twice as often as you expect.

From joining Russell Brunson's Inner Circle to completely reimagining our health offer funnel strategy and brand positioning - this episode is a masterclass in global brand building and scaling online business for sustainable success.

You'll discover why traditional application funnels failed, how implementing a three-tier sales system cut booking costs in half, and why believing in your vision when everyone says "very few make it" is the ultimate differentiator.

Plus, learn the counterintuitive recruitment strategy that sources hungry talent from corporate backgrounds instead of high-ticket sales academies - proving that building a reliable sales funnel starts with the right people.

This is the blow-by-blow account of building toward $100 million in US sales over three years, starting with that pivotal first sale that proved the system works.

If you’re expanding your offer across borders, especially into the U.S., this episode is essential listening.

Key Moments:

00:00:20 First US sale achieved
00:01:40 Everything takes twice as long
00:02:20 Joining Russell Brunson's Inner Circle
00:05:00 Brand repositioning process
00:07:30 Offer hacking competitor research
00:09:00 Funnel evolution from ManyChat
00:12:00 Quiz funnel implementation
00:14:20 Speed to relationship concept
00:17:00 Three-tier sales structure
00:19:10 Tier two professional development
00:21:30 Recruitment strategy evolution
00:24:50 Belief as final ingredient

Listen now to learn the exact steps for turning your local offer into a global success - through strategic steps, a dialled-in funnel, and unstoppable belief.

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