Remarkable Content with Ian Faison

Turning into your parents might be your worst fear, or your biggest marketing opportunity.

That’s the brilliance of Progressive’s Dr. Rick campaign. It’s hilarious, deeply relatable, and sneakily strategic. In this episode, we explore the marketing lessons behind it with special guest Keri McGhee, Chief Marketing Officer at Attentive.

Together, we explore what B2B marketers can learn from character-driven storytelling, embracing crea...

When AI feels like old news, the most remarkable storytellers don’t just talk about it, they show you something you’ve never seen before.

That’s exactly what happens in Shell Game, the mind-bending podcast where journalist Evan Ratliff clones his voice and lets it interact with the world without anyone knowing it’s not really him. In this episode, we explore the marketing lessons behind it with special guest Kelly Starman, Chief Mar...

When your audience thinks they already know your story, the boldest brands flip the script and earn their attention in the process. 

That’s exactly what happens in Wicked, the smash-hit film adaptation that reimagines one of pop culture’s most iconic villains. In this episode, we explore the marketing lessons behind it with special guest Allison MacLeod, Chief Marketing Officer & GM of US Education at Flywire.

Together, we explore wh...

When timeless advertising principles meet today’s AI-saturated landscape, something surprising happens: the old rules still work.

Especially when we’re talking about the father of advertising himself, David Ogilvy. In this episode, we dive into his iconic book, Ogilvy on Advertising, with special guest Eric Williamson, CMO at CallMiner.

Together, we explore what B2B marketers can learn from Ogilvy’s approach: why specificity beats sl...

When playbooks go stale and everyone’s chasing the next big AI breakthrough, the standout B2B brands are doing something else entirely. They’re building immersive worlds and inviting their audience in.

That’s exactly what happens in Silo, the hit Apple TV+ show, where attention to detail creates a gripping, lived-in universe. In this episode, we explore the marketing lessons behind it with special guest Karen Budell, Chief Strategy ...

When everyone's racing to launch big strategies, success takes more than smart tactics. It takes alignment, discipline, and deep cross-functional trust.

That’s how the heroes in Spidey and His Amazing Friends, the hit animated Marvel kids' show, defeat the villains. In this episode, we unpack marketing lessons from Spidey’s universe with the help of our special guest Emily Ferdinando, CMO at Bugcrowd.

Together, we explore what B2B ma...

When you're outgunned, under-resourced, and facing giants, success takes more than speed. It takes teamwork, message discipline, and relentless coordination.

That’s how the Rebel Alliance defeats the Galactic Empire, and it’s how great B2B marketing teams win in the real world. In this episode, we unpack marketing lessons from the Star Wars saga with special guest Eric Herzog, CMO at Infinidat.

Together, we explore what B2B marketers...

Great marketing doesn’t start with a message; it starts with a mindset shift. If you want to make people feel something, you need more than a clever campaign. You need a story that invites them in and reflects something true.

That’s the magic of the “Assume That I Can” campaign, where simplicity meets significance, and storytelling sparks real cultural shift. In this episode, we unpack the power of that message with the help of our ...

Marketing isn’t just about pushing a product anymore. If you want to resonate, you need to think creatively, act authentically, and know when to take the spotlight off the brand and onto the people behind it.

That’s the magic of Jim Henson, where artistry meets innovation, and characters become cultural icons. In this episode, we tap into that enduring creative power with the help of our special guest, Adam Kranitz, Chief Marketing ...

Some of the best campaigns don’t come from massive budgets or high-gloss production. They come from leaning into what feels real. Currys’ Gen Z ads are a perfect example: low-fi, deadpan, and unexpectedly brilliant.

In this episode, we’re unpacking what made this retail campaign a breakout success with the help of our special guest David Hooker, Director of Brand at Printful and Printify.

Together, they explore what B2B marketers can...

What does it take to make a B2B show that lasts 150 episodes—and gets better with age?

In this special milestone episode, co-hosts Ian Faison, CEO of Caspian Studios, and Meredith Gooderham, Head of Production at Caspian, reflect on the lessons, mistakes, surprises, and joys of building Remarkable over the last few years. From behind-the-scenes pivots to favorite creative risks, this candid conversation offers a meta-view into what ...

Sponsorships aren't just about slapping your logo on something anymore. If you want to make an impact, you need to think bigger, bolder—and know when to step into the driver’s seat.

That’s the appeal of F1 sponsorships, where precision meets pageantry, and brand integration is as strategic as the race itself. In this episode, we tap into that high-speed energy with the help of our special guest, Ondar Tarlow, marketing consultant fo...

Some performances fade. Others stay with you for decades.

Buena Vista Social Club is one of them. It isn’t just a musical—it’s a masterclass in resonance, memory, and experience.

In this episode, we’re pulling B2B marketing lessons from that spirit of storytelling with the help of Dan Lowden, Chief Marketing Officer at Blackbird.AI.

Together, we explore why content should come first, how honesty builds brand resilience, and what it ta...

Some stories don’t need to be loud to leave a mark. Ordinary People is one of those films—a quiet, deeply human story that lingers long after the credits roll. It’s not flashy, but it’s unforgettable.

In this episode, we’re pulling marketing lessons from Robert Redford’s directorial debut with the help of our special guest Ruth Zive, CMO of Voices.

Together, they explore what B2B marketers can learn from telling emotionally resonant ...

Polish doesn’t build trust—personality does. And no one understands that better than TikTok creators, who turn raw ideas into magnetic, shareable content every day.

In this episode, we’re pulling marketing lessons from TikTok’s creative chaos with the help of Rhonda Hughes, award-winning B2B marketing leader.

Together, they explore what B2B marketers can learn from leading with authenticity, embracing low-fi experimentation, and havi...

What can a satirical HBO series teach you about building a scalable, high-impact B2B marketing engine? A lot—if you ask Manish Gupta.

In this episode, 4-Time CMO Manish Gupta joins Caspian CEO Ian Faison to deconstruct the show Silicon Valley and extract lessons on marketing, storytelling, team dynamics, and startup chaos. 

Together, they explore how to translate complex technology to engage your audience, prioritizing content in you...

Going viral might get you noticed. But consistency is what makes you unforgettable. And no one proves that better than Alix Earle, a TikTok star who turned daily “Get Ready With Me” videos into a personal media empire.

In this episode, we’re pulling marketing lessons from Alix’s rise with the help of Elizabeth Strickert, Director of Content Marketing at A-LIGN.

Together, we explore what B2B marketers can learn from staying consistent...

Scared marketing doesn’t stand out. Bold stories do. And no one knows that better than the team behind Animal, a new documentary that challenges everything you think you know about meat, health, and what drives people to change.

In this episode, we’re pulling lessons from the film’s launch with the help of our special guest, Kevin Carter, Producer at H20 Studios.

Together, we explore what B2B marketers can steal from the big screen o...

Cool features don’t make a story. Emotional stakes do. And no one knew that better than Knight Rider, a show where a talking car and a lone hero made 80s TV unforgettable.

In this episode, we’re pulling lessons from that retro icon with the help of our special guest, Ashley Sasnett, Senior Director of Content Strategy at Equifax

Together, we explore what B2B marketers can learn from classic archetypes, character-driven branding, and ...