Remarkable Content with Ian Faison

Marketing isn’t just about pushing a product anymore. If you want to resonate, you need to think creatively, act authentically, and know when to take the spotlight off the brand and onto the people behind it.

That’s the magic of Jim Henson, where artistry meets innovation, and characters become cultural icons. In this episode, we tap into that enduring creative power with the help of our special guest, Adam Kranitz, Chief Marketing ...

Some of the best campaigns don’t come from massive budgets or high-gloss production. They come from leaning into what feels real. Currys’ Gen Z ads are a perfect example: low-fi, deadpan, and unexpectedly brilliant.

In this episode, we’re unpacking what made this retail campaign a breakout success with the help of our special guest David Hooker, Director of Brand at Printful and Printify.

Together, they explore what B2B marketers can...

What does it take to make a B2B show that lasts 150 episodes—and gets better with age?

In this special milestone episode, co-hosts Ian Faison, CEO of Caspian Studios, and Meredith Gooderham, Head of Production at Caspian, reflect on the lessons, mistakes, surprises, and joys of building Remarkable over the last few years. From behind-the-scenes pivots to favorite creative risks, this candid conversation offers a meta-view into what ...

Sponsorships aren't just about slapping your logo on something anymore. If you want to make an impact, you need to think bigger, bolder—and know when to step into the driver’s seat.

That’s the appeal of F1 sponsorships, where precision meets pageantry, and brand integration is as strategic as the race itself. In this episode, we tap into that high-speed energy with the help of our special guest, Ondar Tarlow, marketing consultant fo...

Some performances fade. Others stay with you for decades.

Buena Vista Social Club is one of them. It isn’t just a musical—it’s a masterclass in resonance, memory, and experience.

In this episode, we’re pulling B2B marketing lessons from that spirit of storytelling with the help of Dan Lowden, Chief Marketing Officer at Blackbird.AI.

Together, we explore why content should come first, how honesty builds brand resilience, and what it ta...

Some stories don’t need to be loud to leave a mark. Ordinary People is one of those films—a quiet, deeply human story that lingers long after the credits roll. It’s not flashy, but it’s unforgettable.

In this episode, we’re pulling marketing lessons from Robert Redford’s directorial debut with the help of our special guest Ruth Zive, CMO of Voices.

Together, they explore what B2B marketers can learn from telling emotionally resonant ...

Polish doesn’t build trust—personality does. And no one understands that better than TikTok creators, who turn raw ideas into magnetic, shareable content every day.

In this episode, we’re pulling marketing lessons from TikTok’s creative chaos with the help of Rhonda Hughes, award-winning B2B marketing leader.

Together, they explore what B2B marketers can learn from leading with authenticity, embracing low-fi experimentation, and havi...

What can a satirical HBO series teach you about building a scalable, high-impact B2B marketing engine? A lot—if you ask Manish Gupta.

In this episode, 4-Time CMO Manish Gupta joins Caspian CEO Ian Faison to deconstruct the show Silicon Valley and extract lessons on marketing, storytelling, team dynamics, and startup chaos. 

Together, they explore how to translate complex technology to engage your audience, prioritizing content in you...

Going viral might get you noticed. But consistency is what makes you unforgettable. And no one proves that better than Alix Earle, a TikTok star who turned daily “Get Ready With Me” videos into a personal media empire.

In this episode, we’re pulling marketing lessons from Alix’s rise with the help of Elizabeth Strickert, Director of Content Marketing at A-LIGN.

Together, we explore what B2B marketers can learn from staying consistent...

Scared marketing doesn’t stand out. Bold stories do. And no one knows that better than the team behind Animal, a new documentary that challenges everything you think you know about meat, health, and what drives people to change.

In this episode, we’re pulling lessons from the film’s launch with the help of our special guest, Kevin Carter, Producer at H20 Studios.

Together, we explore what B2B marketers can steal from the big screen o...

Cool features don’t make a story. Emotional stakes do. And no one knew that better than Knight Rider, a show where a talking car and a lone hero made 80s TV unforgettable.

In this episode, we’re pulling lessons from that retro icon with the help of our special guest, Ashley Sasnett, Senior Director of Content Strategy at Equifax

Together, we explore what B2B marketers can learn from classic archetypes, character-driven branding, and ...

Rational thinking might drive economics, but emotional behavior drives decisions. And no one understands that better than Dan Ariely, author of Predictably Irrational, a book that’s reshaped our assumptions about how people make decisions.

In this episode, we’re unpacking key lessons from Dan Ariely’s work with the help of our special guest, Leslie Alore, SVP of Marketing at Flexera.

Together, we explore what B2B marketers can learn ...

Adolescence isn’t your typical TV drama. It’s raw, immersive, and filmed in a single unbroken shot, forcing you to stay with every moment, no matter how uncomfortable.

In this episode, we’re pulling lessons from that intensity with the help of our guest, Charlie Ungashick, CMO of Vimeo.

Together, we explore what B2B marketers can learn from embracing creative risk, connecting across generations, and resisting the urge to over-polish....

Since 2014, Ryan Holiday’s The Daily Stoic newsletter has landed in inboxes every single morning, offering ancient wisdom in bite-size, highly clickable form.

It’s also a masterclass in content marketing. In this episode, we’re unpacking what B2B marketers can learn from The Daily Stoic with the help of Amanda Dyson, VP, Head of Marketing at FourKites.

Together, we explore how to break the marketing mold, why the most impactful conte...

Reinvention beats repetition every time. In a crowded market, it’s reimagination that sets you apart.

That’s the real lesson behind The New Look, a drama that follows Christian Dior as he rebuilds a whole new vision of fashion. In this episode, we’re taking inspiration from that spirit of transformation with the help of our special guest, Hrishi Kulkarni, Director of Customer Advocacy & Executive Programs at dbt Labs.

Together, we ex...

Escaping the underworld may not sound like a marketing strategy until you look at how Hades turned it into a blueprint for success.

Developed by indie studio Supergiant Games, Hades isn’t just a video game, it’s a critically acclaimed masterpiece thanks to its iterative development, rich storytelling, and a fanbase that helped shape the game in real time. In this episode, we dive into the lessons marketers can learn from this roguel...

Reviving vinyl in the digital age sounded impossible until the creation of Record Store Day changed everything.

Launched with Metallica at a San Francisco record shop in 2008, it became a global celebration of indie music culture and a blueprint for building real human connections. In this episode, we drop the needle on what marketers can learn from vinyl’s resurgence with special guest Robert McCauley, Sr. Director of Content Marke...

A man crashes through walls. A woman joins him. Together, they run straight into the sky. No dialogue. Just music, motion, and a pair of Levi’s jeans.

This is Odyssey, the Levi’s ad that changed how we think about brand storytelling. In this episode, we're unpacking its marketing lessons with our special guest, Paula Vivas, Head of US Marketing at Freepik.

Together, we explore why storytelling is the most powerful strategy, how boldn...

Marketing isn’t just about tactics, it’s about strategy. And most times, the smartest move is playing the long game.

That’s the strategy behind Settlers of Catan, a board game built on resource trading, calculated risks, and thinking three steps ahead. In this episode, we’re drawing inspiration from its gameplay with our special guest, Jen Grant, Chief Marketing Officer at Dialpad.

Together, we explore what B2B marketers can learn fr...