Remarkable Content with Ian Faison

Marketing isn’t just about tactics, it’s about strategy. And most times, the smartest move is playing the long game.

That’s the strategy behind Settlers of Catan, a board game built on resource trading, calculated risks, and thinking three steps ahead. In this episode, we’re drawing inspiration from its gameplay with our special guest, Jen Grant, Chief Marketing Officer at Dialpad.

Together, we explore what B2B marketers can learn fr...

Polished is out. Grit is in. If you want your brand to cut through the noise, it might be time to take a cue from the underground music scene.

In this episode, we’re taking lessons from 90s indie rock with special guest Scott Rayburn, CMO of DataArt. 

Together, we talk about how brands can market with meaning, stay relevant in the digital age, and create content that hits like your favorite song.

About our guest, Scott Rayburn

Scott Ra...

At 83 years old, Martha Stewart is still as relevant as ever, and she just released a new documentary to prove it. Martha takes us through the highs, lows, and reinventions of her iconic career.

In this episode, we’re diving into the world of Martha and the power of documentaries with our special guest, Amy Holtzman, Chief Marketing Officer at CHEQ. Together, we’re exploring what B2B marketers can learn from bringing documentary-sty...

Playing it safe doesn’t cut it anymore. If you want to grab eyeballs, you need to be bold, unexpected, maybe even a little chaotic.

That’s the magic of Taskmaster, a competition show where thinking sideways often beats playing it straight. And in this episode, we’re taking a page from its playbook with the help of our special guest, Vanessa Hope Schneider, Head of Brand at Descript.

Together, we explore what B2B marketers can learn f...

Simon Sinek says that a lot of organizations can talk about what they do and how they do it. But he says, “Very few organizations know why they do what they do.” 

And it’s the ‘why’ that is the most important. 

In this episode, we’re taking this lesson and more from Simon Sinek with the help of our special guest, Guru Sundar.

Together, we talk about finding your ‘why’, looking for inspiration in unexpected places, and timing your cont...

AI is changing so much about how we create content. 

So we thought we’d bring in the founders of a brand new tool for making rich, interactive 3D content using AI.

We’re talking with Co-Founders Charles Migos and Bharat Vasan.

And together, we talk about how to make the most out of AI tools, including mocking up ideas, iterating quickly and taking risks.

About our guests, Charles Migos and Bharat Vasan

Charles Migos is Co-Founder & CEO ...

You would never send a postcard instead of an email, create a zine instead of a white paper, or take polaroids instead of digital headshots. 

But that’s why you, the digital marketer, should do it.

There’s an appeal to all of these lo-fi, analog mediums that call back to yesteryear. A nostalgia. A deliberate denial of modernity. 

Not only would it surprise your audience, it would lure them right in.

So in this episode, we’re making a c...

A fly fisherman goes to part of the river where the trout are feeding, uses a fly that mimics the insect hatching at that time, and times their cast to land just-so.

A marketer goes where their target audience is, posts content in-sync with what’s trending, and times their campaign to land just-so. 

It’s that same idea of tuning into the media landscape and knowing your audience that will land you the big fish. 

There are so many mark...

Over 85 million people play Pokemon Go every month.* 

They’re out there, wandering the real world, finding, catching and battling with their cute little virtual creatures. 

But the experience is real and the people they play with are real. You could say it’s one of the most successful in-person activations ever. 

Pokemon Go is proof that in-person activations act as an extremely effective marketing strategy.

That’s one of the lessons w...

Not all remakes are created equal. 

The Dune of 2021 is not the Dune of 1984. Maybe we should say not all “retellings” are created equal. 

Because both movies are based on the 1965 book. But film critic Roger Ebert scathingly called the first one "an incomprehensible, ugly, unstructured, pointless excursion." Ouch.

The second one - the one we’re talking about today - is a different story. It’s been called “aesthetically perfect,” and ...

Everyone loves getting the insider view.

It’s like getting let in on a secret. There’s an exclusivity to it that’s all too appealing. 

So why not lure your audience in with the chance to be a fly on the wall in your story?

That’s one of the things we’re talking about today with the help of our special guest, Chief Marketing & Communications Officer at CSG, David Pendery. 

Together, we’re taking marketing lessons from The West Wing incl...

Every person on your team has strengths and…non-strengths. 

So position them to make the most out of their top skills.

It’s like how in soccer, you position your top goal-scorer as a forward, not running defense, right? The same is true with marketing. 

In this episode, we’re drawing parallels between soccer and marketing. 

With the help of our special guest, former Director of Brand Strategy, Storytelling & Advocacy at Cisco, Cindy Va...

Marketing is a serious business. Even when it’s silly.

See, you still want your silly, funny content to be well planned, well-executed, and well distributed. 

In this episode, we’re talking about how to take your sillies seriously.

That’s one of the marketing lessons we’re taking from Hamburger Helper’s Watch the Stove Mixtape. 

With the help of our special guest, HiBob CMO Sarah Reynolds, we also talk about how to run little content e...

How are you celebrating your hero product? Better yet, how are you activating your audience to celebrate your hero product?

7-Eleven has a lot to teach us about that with their Bring Your Own Cup Day. 

If you’ve never taken part, they encourage customers to bring in a vessel of choice to fill with Slurpee.

They’ve seen people bring in cowboy hats, kiddie pools, even a prosthetic leg, and fill them to the brim with that slushy, cold, r...

The role of the marketer is changing. 

Scott Galloway, aka Prof G, says that to be successful today, marketers have to act as “coaches, advisors and strategists” to their company.

That’s what we’re talking about in today’s episode with the help of our special guest, VP of Marketing & Corporate Strategy at Verbit, Michael Rosman.

Together, we talk about finding the right channel, being bold, and avoiding clickbait.

About our guest, Mich...

The marketing terrain is rough out there. In many ways, traversing the roots, rocks and mud of extreme trail running is like navigating the shifting marketing landscape.

Both demand endurance, adaptability and a strategic mindset. Those are a few of the things we’re talking about today. 

In this episode, we’re taking marketing inspiration from extreme trail running with the help of our special guest, DeepL CMO Steve Rotter.

Together, ...

A three-tier showstopper cake may have beautiful pipework and neatly done icing, but if it’s overbaked and dry on the inside, it’s not a good cake.

The same is true for marketing. If it has no message but it’s beautiful, it’s not good marketing. 

Focusing on substance over style is one of the many lessons we’re taking from The Great British Baking Show in this episode.

Together with the help of our special guest, VP of Corporate Marke...

Making big marketing investments is a huge deal. But lucky for you, we’re here to help.

We’re bringing you five keys to deliver on a big investment.

And we’re taking those lessons from the Olympics with the help of our special guest, VP of Marketing at AppsFlyer, Carolyn Bao.

Together, we’re talking about capitalizing on a cultural moment, committing to the long haul, ensuring activation is fully prepared, and so much more.

About our g...

“A rare thing.” That’s what co-creator Steve Levitan called “the incredible alchemy of elements coming together” that was Modern Family.

He and Christopher Lloyd, who he’d worked with on Frasier, wanted to create a show that felt real. A show with heart. 

And it took the right writers, characters, and actors to play them to make it happen. And it happened for 11 years, winning 22 Emmys.

And in this episode, we’re taking B2B marketing ...