Retail Renaissance: A Conversation with Barrie Scardina, President, Americas Retail Services at Cushman & Wakefield

The episode, recorded live at Shoptalk in the Berns Communications Group media room, opens with Steve Dennis and Michael LeBlanc surveying a broad sweep of headline-grabbing developments in the retail world. They highlight continued uncertainty around recently imposed tariffs and resulting economic ripples, as major international trade disputes stoke inflationary concerns. Stock market volatility factors heavily into the conversation, with the co-hosts noting how certain retail sectors—particularly home furnishings and high-end goods—may feel the pinch as shoppers tighten budgets.  Target’s declining foot traffic draws focus as the hosts weigh whether brand controversies or stiff competition might be to blame. 

Next meet Barrie Scardina, President, Americas Retail Services at Cushman & Wakefield, who brings a fresh perspective born of decades in the retail industry. Her vantage point on commercial real estate challenges the traditional narrative of a “retail apocalypse.” She explains how, despite headlines about store closings, overall U.S. vacancy rates are incredibly low—largely because new construction has slowed and new types of tenants (from wellness providers to entertainment concepts) are snapping up available space. Barrie describes a rising tide of “experiential” retail, with everything from boutique fitness and medtail services to immersive brand pop-ups fueling a renewed sense of purpose in physical locations. She underscores how mixed-use developments and adaptive reuse—especially of outdated mall anchor spots—are revitalizing communities and increasing foot traffic. By blending residential, office, dining, and retail, these centers offer a lifestyle-oriented experience that resonates with modern shoppers. Ultimately, Barrie’s insights challenge conventional wisdom, suggesting that success in retail real estate hinges on tapping into evolving consumer demands, fostering a community connection, and creating spaces that balance function with memorable experience.

 

About

Barrie Scardina joined global real estate solutions firm Cushman & Wakefield as Executive Managing Director and Head of Retail Services, Americas, in November of 2019, leading brokerage teams to deliver optimal solutions to retailers and brands. In 2022, Barrie was elevated to the role of Regional President, Northeast, leading brokerage and services across all service lines. In 2023, she took on the challenge of President of Americas Retail Services, Agency Leasing and Alliances, partnering across office, industrial and retail to provide nuanced client solutions. Barrie is consistently focused on delivering value to clients by serving as a trusted advisor and incorporating data, analytics, and business valuation as part of her strategies. This unique approach to client relationships ensures that the firm delivers against client goals, optimizing outcomes and mitigating risk. Barrie is results-oriented and remains focused on transforming the real estate landscape by strategically driving revenue, identifying operational efficiencies, and growing profitability. 

Prior to her appointment at Cushman & Wakefield, Barrie spent three decades leading vital retail initiatives across a variety of world-class organizations, including Polo Ralph Lauren, Liz Claiborne, The Children’s Place and Tory Burch. She brings more than 15 years of executive experience to her current role with the firm, including expertise in creating long-range strategies, business forecasting, omni-channel inventory management, and system implementation and integration. Most recently, Barrie was with Calvin Klein, where she led