June 21, 2024 • 31 mins
Rose Basson shares her journey from copywriter to copy coach, explains Magic Sessions, discusses common client challenges, and offers advice for overcoming blocks. Plus, a success story highlights her impactful coaching.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
There has to be a light where there's a shadow.
(00:02):
That's that's the work that I get to do.
So at the end of the day, my clients know thatwhatever they said, however they said it, is
just right.
And I I feel privileged to be able to pull thatspace and to use my Academic affinity for
language to create that soulful written copythat reflects the true selves of the people
(00:25):
around me.
I think this is such a beautiful story.
And you tell it very succinctly.
I I get the the impression that there's quite abit of journey in in what you just shared, but
I think the thing that stands out the most tome is this First, the personal discovery that
(00:47):
you experienced when when you realized and thenrealized again, what your particular gift was.
And then realizing that gift, you sort of,became this person who didn't want to just
experience it, but instead to share it.
And you've chosen to do that in a way thatempowers other people to own their voice.
(01:10):
As opposed to being dependent on yours.
I think that is just a remarkable way to take atalent that you naturally have and use it to be
a blessing to other people that's so exciting.
Are you ready to unlock your full potential andachieve your personal professional and
financial goals.
Welcome to remarkably simple.
(01:31):
The podcast dedicated to helping you do justthat.
I'm Monique Fields, and I believe that with theright strategies anyone can achieve remarkable
results.
Whether you're a seasoned leader or juststarting a business.
This podcast is your guide to achieving yourgoals with simplicity and efficiency.
Let some work on this journey together and makesuccess simple.
(01:52):
Hello, everyone.
Welcome back to remarkably simple, I'm MoniqueFields.
It is my great pleasure today to introduce youto a friend.
Rose is a mom, a yogi, a copy coach who workswith soulful entrepreneurs to translate the
(02:13):
passion and purpose of their inner spark intocopy.
She loves human connection.
It's the most important thing to her, to showup in the world with love, to see, hear, and
hold the souls around her.
It's her honor as a copy coach to help themagical beings around her come home to
themselves and fulfill their purpose by doingjust that.
(02:35):
Rose Besson, thank you so much for joining meon the show today.
Of course.
Thank you for having me.
So let's get our audience audience, engagedhere right from the beginning.
I would love it if you would tell us about yourbackground and what it is that brought you to
be so passionate about soulful writing andhappy coaching.
(03:01):
So this is a long story, and I'll try to justgive you the highlights.
I have always loved language.
For reasons, I cannot articulate to this day.
But I I tried to start reading when I was 2.
It's like it was just calling to me.
And I fell in love with reading fiction novels.
They kept me company as a kid growing up alone.
(03:24):
And I realized that the more I read, the more Iunderstood other humans, and I wanted that.
So I was I was quite sick in high school.
My it turns out my body was holding on to somestuff, that it it was processing, and I was
able to let go of it later in life.
But at the time, what was clear to me was thatno matter how sick I felt, no matter how foggy
(03:48):
my brain was, I could do things with languagethat I could read.
And so when I got to college, English was theonly major that made sense.
And I thought to myself, I have no idea whatI'll do with this degree, but if I come out of
this degree program with more empathy andcompassion and better communication skills,
(04:09):
what else is life really about.
So I did that.
And in the process, I, got some nudges from afew English she said you're really good at
this.
You should tutor.
So I took tutor training courses.
And my favorite tutoring experience was with astudent who had come to Georgia from Columbia
(04:29):
and didn't speak a word of English, didn't evensay hello to me in English when we first met.
And we worked together, and that was such aunique experience for me to find ways to
connect with her where language wasn'tnecessary where I could energetically draw her
out of her shell and and then use language thatI wasn't sure she understood consciously to
(04:53):
tell her whatever you have to say is valuable.
And it's okay to say it in broken English.
That's what I'm here for.
And 4 years later, when she was applying to herdream graduate school program, to go and do the
thing that she has always been passionateabout, she called me and said, hey.
I need some proofreading because I don't feelconfident about my application papers.
(05:15):
I said, sure, bring them on over.
So we sat down at my dining room table, and shebrought me some coffee from her family's farm,
and we brewed a pot.
And I sat there and read through her paper, andI moved 1 semicolon and I corrected one
spelling error.
And I said, Laura, you did it.
You you spread your wings.
(05:35):
There was no language barrier anymore.
It was just pure fashion on the page.
In the language that it needed to be in for herto do her thing.
So when I graduated college, had my first kid.
I took a break from Anything academic orprofessional.
And about 5 years later, my sister sent me aresearch review.
She's a PhD candidate.
(05:57):
And I know nothing, basically, about biology,except what she's told me from her degree
program.
And I just got so excited reading the abstractthat my mom and sister who were sitting across
the table from me went, oh my gosh.
The part of you that was so alive in collegejust came back online.
Like a light bulb just turned on, and I couldfeel it in my whole body that, okay, it's time
(06:20):
for this part of me to come back online.
So at first, I thought, well, I'll just be acopywriter because I'm a good writer, and
there's a need for that.
And my first client was, a client that mysister was working with to build a website, and
she needed a lot of support with Brainfogherself.
(06:41):
Due to a chronic illness.
And I thought what a beautiful way to enterthis space and be able to give to someone whose
experience.
I really understand deeply.
But as I moved on and started working withother people, he just felt so awful taking the
pen out of their hands and doing it for them.
And that reminded me back to my tutor trainingthat leaving the pen in their hand is the thing
(07:05):
that I'm here for.
That's my purpose.
In the world of language, in the world of copyis to empower a person to find their voice, and
so much of that is about coming home toyourself.
In a soulful way of doing the deep emotionalhealing, sometimes even shadow work and just
having me there to shine a light that you canremember you're not alone, and there is always
(07:27):
light.
There has to be a light where there's a shadow.
That's that's the work that I get to do.
So at the end of the day, my clients know thatwhatever they said, however they said it, is
just right.
And I I feel privilege to be able to pull thatspace and to use my academic affinity for
language to create that soulful written copythat reflects the true selves of the people
(07:53):
around me.
I think this is such a beautiful story.
And you tell it very succinctly.
I I get the the impression that there's quite abit of journey in in what you just shared, but
I think the thing that stands out the most tome is this First, the personal discovery that
(08:15):
you experienced when when you realized and thenrealized again, what your particular gift was.
And then realizing that gift, you sort of,became this person who didn't want to just
experience it, but instead to share it.
And you've chosen to do that in a way thatempowers other people to own their voice.
(08:38):
As opposed to being dependent on yours.
I think that is just a remarkable way to take atalent that you naturally have and use it to be
a blessing to other people.
That's so exciting.
Thank you.
Yeah.
It feels really exciting.
Yeah.
So I really appreciate you sharing that sort ofbackground with us.
(08:58):
Now thinking about the work that you do, as acopy coach.
Tell us a little bit about your work, yourcompany now.
How does that display as this has becomesomething that you have accepted and you're
doing on a day to day basis.
This is this has been the journey for me is isseeing myself, not as a copywriter, but then
(09:20):
thinking about am I an editor, and then finallykind of landing in this phase of, no, I'm a
coach.
It's it's like the professional version of meas a tutor.
So that kind of gave birth to these coachingcontainers.
And this was born from a lot of conversationswith a lot of friends who are coaches, and just
(09:42):
kind of thinking about this relationally iswhere I is where I got this concept where I
wanted to build these containers so that theyreflect what's actually needed.
So when I first meet with a client, it's just aconsult, and that consult is ultimately just a
(10:03):
session.
We're just kinda feeling it out seeing what ourflow is, whether we're energetically aligned.
And once we do that, then if if that clientdecides to create a container with me, the
first step of that is a define our magicsession.
Where we just sit together for an hour and talkabout their goals and their values.
(10:24):
And those goals are both energetic andtangible.
So What are the goals of your inner growthright now?
What's the stuff that you wanna work throughwith me and what copy are you trying to write
at the end of this process?
So that's the first session.
And then we spend 11 more weeks together in ourlong sessions, and kind of create space between
(10:50):
the work so that it can breathe so that it canbe digested and so that none of that inner work
stuff gets left behind because that's the mostimportant thing.
Then at the end of a container, we're left witha relationship because every hour that we spend
together, every conversation that we have overtext and email in between is creating
(11:10):
connection, is building this space where you'rewriting from a place of authenticity because
you're having a conversation with someone whojust wants to know you.
And so that's kind of the the vibe and theenergy of the work that I do.
So the work itself really just looks like aconversation like this.
So if if we were in a session right now, theonly thing that would be different is when you
(11:33):
say something really brilliant, I would writeit down.
I love first that you in making a connectionwith a potential client, that you spend time
getting to know and perhaps helping them toarticulate.
I imagine with some people.
It's for the first time.
(11:56):
The connection between who they are and whatthey desire, what their what their goals are, I
I think that that is it's really important inany of our personal work.
I think quite a lot of what we're doing in lifeis coming around to understanding that these
are probably the 2 most important things aboutus.
Who are we and, you know, what are why are wehere?
(12:17):
What what do we want?
To accomplish or what do we feel compelled todo?
But beyond that, I love that you have takenthis It's almost like the direct opposite of
just providing a service or completing a typeof transaction.
And instead, making space, you kept talkingabout the personal work.
(12:41):
And as a coach, I have encountered people whoare very clear on what they want to accomplish
yet things still get in the way.
And I think a lot of people land squarely inthe, realm of personal development and they go
and pursue the answers to those, you know,internal questions that they have.
(13:01):
And in in your work, it sounds like you found away to blend and make space for the work that
individuals have to do when they are beingtoday, the person that they wanna be in the
future.
So I just love that, that authenticity andallowance for who they are and, you know, the
(13:23):
work that they need to be doing while they'recreating what might be the beginning of their
life's work.
This makes me wonder, if you could share withus examples of some of the blocks or challenges
that you help people work through with yourcoaching because I think the reason people are
coming to a coach for copy is that perhapsthey're encountering challenges where they feel
(13:47):
or even are questioning what it is that they'rewriting.
So what are some of the things that you helppeople work through?
Yeah.
There are 2 that come to mind that are reallycommon.
One is how do I talk about what I do?
So many people who work in the energy andhealing spaces and the spiritual spaces have a
really hard time putting that ethereal sort oftranscendent stuff.
(14:12):
Into language.
And what's so cool and exciting about that forme is that I see my work as energy and healing
work as well.
And so I'm able to sort of marry those thingsand ask them questions that, you know, if you
just get somebody talking about what they do,and you can see the light flickering in their
eyes and the the spark kind of dancing acrossthe screen as they tell you about their work.
(14:38):
That's that's where all the juicy coffee comesfrom.
So that's a that's a really big pinpoint for alot of people is saying, how do I describe what
I do in a way that is is real and feels likesomething that anybody who needs it would
actually click on.
So that's something that we get to workthrough, and it feels really unique to each
person because at the end of the day, it's thethe question is, why are you doing this work?
(15:04):
Why are you the person that your sole clientsneed?
And so finding ways to ask questions of myclients that answer that question for
themselves.
Is is one of the ways that we break throughthat.
The other one is around marketing and saleslanguage.
There is so much attached to that space for somany people, especially the people who have
(15:26):
left a corporate situation to work as anentrepreneur.
There's a lot of energy and a lot of narrativesattached to marketing and sales copy and the
language that is used in that space.
Especially the energy of scarcity and urgency.
And none of my soul clients, none of thesepeople who work in this authentic spiritual
(15:51):
space want to impart that feeling.
They're not wanting to manufacture a sense ofneed.
They're wanting to meet a need that alreadyexists.
They're wanting to say, I see your need, andI'm here to support you in meeting it.
Rather than you didn't realize you had thisproblem, but now you can't get it out of your
head.
And I'm gonna take that earworm and make moneyoff of you.
(16:13):
So creating a shift in, excuse me, thenarratives that we hold for ourselves around
that language and how we're actually meeting aneed by serving the people around us allows us
to use language that does feel authentic.
I think I've, you know, there there are so muchthat you that you just shared in the I would I
(16:38):
would not dare call them simple because I thinkthat is It is deep work, but What I love is
that you describe this this concept of, like, ahybrid, right, that we don't need to take the
left or the right, the black part, or the whitepart.
(16:58):
But, when you said that you marry the idea of,you know, the the practical with the ethereal,
I feel like generally speaking, and and we alllearned this speaking of not knowing a lot
about biology in our elementary biologyclasses, right, or perhaps the high school ones
(17:18):
where we talk about the strength of plants andanimals that are a blend of the strongest
traits, genetically speaking, and the idea ofthis hybrid concept, you know, as a as a tool
to help the individual, find themselves.
But then the other thing and their voice.
The other thing that really stood out to me isjust putting priority on who they are.
(17:43):
I think something that gets in the way ofindividuals being successful, especially as you
start talking about sales is, this story thatwe sometimes tell ourselves that we have to be
a certain way that we need to sell like acertain person that we need to fit a particular
mold.
And, I think that we've We've we've usually gotit wrong when we are we're busy trying to make
(18:09):
ourselves be something else.
That's not to say that we can't learn fromreally great examples.
We can.
But ultimately, we're going to have to do themas ourselves.
So empowering your, clients to recognize theirvoice and know that when they communicate
authentically as as their best self, that iswhat's going to resonate with the segment of
(18:32):
the billions of people on the planet thatthey're intended to reach.
And I think what's happening there is that youget more of what you're looking for when you
bring your unique gifts out in the best way asopposed to trying to replicate somebody else's
gifts.
So I I think it's super powerful.
(18:53):
I know that sales and sales language can be ablock.
For, you know, some people.
And I wonder if you have experiences with orstories about clients that you've worked with
who sort of came one way and left another.
Or perhaps had exactly what they needed, butthere was this experience where they discovered
(19:16):
it.
And it was just, You know, it almost seems likea snap, right?
When you finally get it, when there's a shift,then everything from that point on is
different.
I would love to hear about instances where yourcopy coaching has, helped somebody unlock
something special.
Yeah.
So I'm thinking of one person in particular,all of those things were true in her first
(19:38):
session.
She came to me with this new really excitingoffer you could feel the passion just emanating
off of her about creating this thing to sharewith the world.
But as soon as she hit the page where she hadto create a sales page that had a CTA on it.
She felt stuck, and it was she wasenergetically stuck and intellectually stuck.
(20:01):
And she knew that, and so she verbalized it.
And so this is one of the really cool kind ofspaces where when there is that conscious mind
playing with the soulful mind challenge andtension, a lot of times what I end up doing is
hearing my clients start to talk aboutthemselves in a way that is the rise of,
(20:24):
because of how they relate to this thing thatthey're trying to write about.
So what I usually do is go, okay.
Let's pause.
Let's just back away.
And sometimes this comes out in the form of anaffirmation to say, okay.
This is what I see of you.
This is what I know of you.
Let's focus on those things and not fuel thatnarrative that tells you that you're not good
enough because of this challenge that you'reyou've arrived at.
(20:46):
Sometimes it comes out in the form of Let'spause and take a deep breath and just ground
together and reconnect to your center and askfor support from whatever elements it is that
you feel supported by.
So I get to do that sort of energy work andinfuse the session with Ricky sometimes, if
it's if it's aligned.
(21:06):
And so with this client that I'm thinking of,she wanted to create a sales page, and she got
really stuck on a couple of words.
So we created most of the copy, And we justkept going back to these, like, three words.
And I said, okay.
Let's just workshop that.
So what we did was wrote down each of the wordsand literally struck through them and said,
okay.
What are the new words that we wanna use?
(21:27):
What are what are words that align with the waythat you talk about your work in every other
space?
So that branded language comes through.
And, also, what are words that don't carry thatachy energy with you?
Because words are about intention.
So they mean whatever you decide they mean inthis context and the people who are meant for
this thing that you're sharing are gonnaunderstand what you mean because your energy
(21:49):
carries through your words really effectivelywithout you even realizing it.
So by the end of the session, she had createdthis new language pattern for herself to think
about sales in a different way so that shecould talk about it in a different way.
And her feedback immediately afterwards was Iwas so excited to continue working on this
piece that I kept working on after we hung up.
(22:11):
And now I feel really excited about the nextopportunity.
I get to share this thing that I've createdbecause that's what it's about, and I'm not
getting stuck on that language anymore.
I think this is such a beautiful example and itbrings to mind how sometimes in sales coaching
I've experienced and observed that individualscan get very stuck when they have personal
(22:35):
resistance around the language that they'reusing, and they're trying to force themselves
to use this language instead of doing exactlywhat you described, which is stopping and
addressing what's going on What is yourresistance to this language?
And when you understand it, if the languagedoesn't align, ultimately you're not going to
be able to sell it.
(22:55):
To your point, people are going to feel yourenergy and disbelief as much as you do with the
language that you use if it's not reallyauthentic and, sincere.
So I think that's so powerful and I couldabsolutely see how having an exercise like that
as a part of your process when you are anindividual who, you know, has products or
(23:18):
services that you sell that that would reallybe transcendent, that you could transfer that
practice to so many other, you know, instanceswhere you're needing to use that same skill.
And, it sounds like you described earlier thatyou typically work with individuals for the
space of about 12 weeks.
If you could just speak a little bit about whatis the trajectory or the the pace of things
(23:45):
over the course of that time?
Why 12 weeks?
So 12 weeks was really just an intuitive, like,this is This is a starting place.
It feels like enough time to really achievewhat what's feels at the beginning like a long
term goal.
For instance, if you come to me for a websiteoverhaul, that feels like a really big,
overwhelming project.
(24:06):
So knowing in the back of your mind that wehave 12 full sessions to work on this.
And there are only five pages of copy that wehave to do.
You can really Get yourself in a place whereyou think about it as there being enough space
to get that done.
Other reasons that I can't articulate justbecause the numbers, threes threes resonate for
(24:29):
me.
And so it just felt like a this is a space thatI can hold as a baseline, and we can go from
there.
So, over the course of the 12 weeks, most ofthe time, it ends up being whatever's come up
for you that week.
And that's what I always find myself saying tomy clients.
They'll ask me, oh, can we pivot and work onthis or feel really bad that I didn't touch
(24:51):
that thing we started on.
No.
No.
No.
Don't don't do that to yourself.
This is this is about what you need to work on.
And your energy tells you.
Your intuition tells you where your energy isneeded.
I'm just here to meet you there.
So the flexibility and fontaneity within thatpackage is.
We define our magic and we set some goals and Ihold on to those in my conscious mind so that
(25:14):
you can get out of your conscious mind.
And trust your intuition to tell us where weneed to go.
So you might come into the package saying Iwanna overhaul my website.
And then as we're doing that, you might come upwith some creative thing because we cleared
some blockage around language, and now you'relike, oh my gosh.
I have this new thing, and I wanna launch thatbaby.
Can we pivot to that?
Absolutely.
(25:34):
So it really is about taking a journey and I afriend said to me at the beginning of my
journey, that You make your path with each stepthat you take.
And that's really how I like to approach thosecontainers.
It's just saying, okay.
We've created this space.
We've agreed to this amount of time, and it'sreally just an agreement because we live in
this space time where we have these dimensionsto work with.
(25:58):
But, ultimately, we're just creating a pathtogether hand in hand, taking one step at a
time.
Yeah.
I love this, the you know, it's just such aperfect illustration of what you mentioned
earlier about just crafting this experiencebased on the needs of the person that you're
(26:20):
working with, it's like a perfect model of whatI think the best coaches wanna do, which is
really hold space for the client, but marryingthat again with this very practical work.
Right?
Like, I just I I love that there is this spacethat you have created, or as you call them
(26:40):
containers to allow individuals who arecreating and producing in the world.
They're getting things done in their business,but they're doing it in a way that honors the
rest of them because they are more than justthe work that they produce.
So I think that this is just such a beautifulconversation and so enlightening for me.
(27:02):
You know, I hope that individuals who havelistened to our chat so far are inspired and
perhaps their interest is peaked because Ithink we all have things to do.
And now, you know, perhaps for some of us, it'sa new concept that we could partner with
someone who hold space for us in the work thatwe are accomplishing.
(27:26):
I think that's just so beautiful, and it's it'srung loud and clear for me in this
conversation.
I wonder if people who were listening wanted toget in touch with you or to follow your work?
Do you have places that you would guide them totake a look?
Yeah.
Absolutely.
You can contact me on any of the social.
So Facebook, at beyond words copycoaching or onInstagram.
(27:53):
I'm also on LinkedIn And, I have a blog and anewsletter.
So if you go to my website, spell works byrose.com, you can sign up to receive the
newsletter there.
Can keep in touch that way.
If you want to kinda get a taste for the work,you can either book a session with me on the
contact page of my website, and we can do oneof those Find Our Magic, sample sessions.
(28:19):
Or you can I'm really excited about these.
You can download breakthrough or transmutationspells.
So the breakthrough spells are for, you know,when you're working on a little project and you
just need like a little sprinkle of magic andyou know you can get over that hump yourself.
And the transmutation spells are actually aboutthe sales and marketing language.
So creating a space for you to kind of workthrough what we're feel right for you in that
(28:43):
in that space as you're working on new offersand landing pages.
Those are, all very simple ways to connect.
And I love the the giving spirit that you havein offering two really useful tools that just
about anyone, creating any type of copy can useto get something going in their work.
(29:07):
And this makes me think about what advice wouldyou give to individuals who perhaps are
experiencing, or have experienced any type ofblock when they encounter that.
What do you think is just the one best thingthat you would tell anybody anyone about how to
get started and and and create some space to bemoving forward?
(29:30):
I think that the first thing that I would do isWhatever you were working on that that made you
aware of the block, put that down.
Close the laptop, close the window, whatever itis.
Just give yourself some physical space from andthen do whatever it is that grounds you.
Whether it's a yoga practice or a meditationvideo, any of those things, do something that
(29:51):
grounds you where you feel really connected toyourself.
And then from that place, ask yourself thequestion.
What is this block?
Or where is it coming from?
Or what is the story or the energy that'sattached to this thing?
What can I release so that I can go back tothis with clarity and ease?
(30:12):
I hear this so often from spurts in a varietyof areas, and I love the simplicity that's
connected across those that you recommend thatindividuals just give themselves space.
To ground and get reconnected with what it isthat they really want, And perhaps, in my
(30:35):
experience, it is the thing that is what Idon't want that has become the the focus and to
your question about what can I really let go?
There's always something there.
And are we willing are we willing to do it?
Right?
I think that's just such a a healthy practiceand I agree with you that, anytime you're
experiencing a block that this is healthy, Imean, it might even work in instances where
(30:55):
you're not working on copy or any any type ofwriting, but any kind of task that that would
be such a healthy thing to do.
So, thank you so very much for, chatting withus today sharing this really great peek into
your own experience and what it is that you'redoing to really help, individuals find and
(31:20):
fully express their voices in their work.
It has been a joy to have this conversation,and I appreciate you creating this space for me
to share it.
And I hope that it's supportive and does createsome some breakthrough ends.
It's just a beautiful reminder that None of usare alone and that we always can find support
when we need it.
(31:41):
That is very well said.
With that, I will say until next time toeveryone, and thank you again, Rose, for
joining us today.
There has to be a light where there's a shadow.
(00:02):
That's that's the work that I get to do.
So at the end of the day, my clients know thatwhatever they said, however they said it, is
just right.
And I I feel privileged to be able to pull thatspace and to use my Academic affinity for
language to create that soulful written copythat reflects the true selves of the people
(00:25):
around me.
I think this is such a beautiful story.
And you tell it very succinctly.
I I get the the impression that there's quite abit of journey in in what you just shared, but
I think the thing that stands out the most tome is this First, the personal discovery that
(00:47):
you experienced when when you realized and thenrealized again, what your particular gift was.
And then realizing that gift, you sort of,became this person who didn't want to just
experience it, but instead to share it.
And you've chosen to do that in a way thatempowers other people to own their voice.
(01:10):
As opposed to being dependent on yours.
I think that is just a remarkable way to take atalent that you naturally have and use it to be
a blessing to other people that's so exciting.
Are you ready to unlock your full potential andachieve your personal professional and
financial goals.
Welcome to remarkably simple.
(01:31):
The podcast dedicated to helping you do justthat.
I'm Monique Fields, and I believe that with theright strategies anyone can achieve remarkable
results.
Whether you're a seasoned leader or juststarting a business.
This podcast is your guide to achieving yourgoals with simplicity and efficiency.
Let some work on this journey together and makesuccess simple.
(01:52):
Hello, everyone.
Welcome back to remarkably simple, I'm MoniqueFields.
It is my great pleasure today to introduce youto a friend.
Rose is a mom, a yogi, a copy coach who workswith soulful entrepreneurs to translate the
(02:13):
passion and purpose of their inner spark intocopy.
She loves human connection.
It's the most important thing to her, to showup in the world with love, to see, hear, and
hold the souls around her.
It's her honor as a copy coach to help themagical beings around her come home to
themselves and fulfill their purpose by doingjust that.
(02:35):
Rose Besson, thank you so much for joining meon the show today.
Of course.
Thank you for having me.
So let's get our audience audience, engagedhere right from the beginning.
I would love it if you would tell us about yourbackground and what it is that brought you to
be so passionate about soulful writing andhappy coaching.
(03:01):
So this is a long story, and I'll try to justgive you the highlights.
I have always loved language.
For reasons, I cannot articulate to this day.
But I I tried to start reading when I was 2.
It's like it was just calling to me.
And I fell in love with reading fiction novels.
They kept me company as a kid growing up alone.
(03:24):
And I realized that the more I read, the more Iunderstood other humans, and I wanted that.
So I was I was quite sick in high school.
My it turns out my body was holding on to somestuff, that it it was processing, and I was
able to let go of it later in life.
But at the time, what was clear to me was thatno matter how sick I felt, no matter how foggy
(03:48):
my brain was, I could do things with languagethat I could read.
And so when I got to college, English was theonly major that made sense.
And I thought to myself, I have no idea whatI'll do with this degree, but if I come out of
this degree program with more empathy andcompassion and better communication skills,
(04:09):
what else is life really about.
So I did that.
And in the process, I, got some nudges from afew English she said you're really good at
this.
You should tutor.
So I took tutor training courses.
And my favorite tutoring experience was with astudent who had come to Georgia from Columbia
(04:29):
and didn't speak a word of English, didn't evensay hello to me in English when we first met.
And we worked together, and that was such aunique experience for me to find ways to
connect with her where language wasn'tnecessary where I could energetically draw her
out of her shell and and then use language thatI wasn't sure she understood consciously to
(04:53):
tell her whatever you have to say is valuable.
And it's okay to say it in broken English.
That's what I'm here for.
And 4 years later, when she was applying to herdream graduate school program, to go and do the
thing that she has always been passionateabout, she called me and said, hey.
I need some proofreading because I don't feelconfident about my application papers.
(05:15):
I said, sure, bring them on over.
So we sat down at my dining room table, and shebrought me some coffee from her family's farm,
and we brewed a pot.
And I sat there and read through her paper, andI moved 1 semicolon and I corrected one
spelling error.
And I said, Laura, you did it.
You you spread your wings.
(05:35):
There was no language barrier anymore.
It was just pure fashion on the page.
In the language that it needed to be in for herto do her thing.
So when I graduated college, had my first kid.
I took a break from Anything academic orprofessional.
And about 5 years later, my sister sent me aresearch review.
She's a PhD candidate.
(05:57):
And I know nothing, basically, about biology,except what she's told me from her degree
program.
And I just got so excited reading the abstractthat my mom and sister who were sitting across
the table from me went, oh my gosh.
The part of you that was so alive in collegejust came back online.
Like a light bulb just turned on, and I couldfeel it in my whole body that, okay, it's time
(06:20):
for this part of me to come back online.
So at first, I thought, well, I'll just be acopywriter because I'm a good writer, and
there's a need for that.
And my first client was, a client that mysister was working with to build a website, and
she needed a lot of support with Brainfogherself.
(06:41):
Due to a chronic illness.
And I thought what a beautiful way to enterthis space and be able to give to someone whose
experience.
I really understand deeply.
But as I moved on and started working withother people, he just felt so awful taking the
pen out of their hands and doing it for them.
And that reminded me back to my tutor trainingthat leaving the pen in their hand is the thing
(07:05):
that I'm here for.
That's my purpose.
In the world of language, in the world of copyis to empower a person to find their voice, and
so much of that is about coming home toyourself.
In a soulful way of doing the deep emotionalhealing, sometimes even shadow work and just
having me there to shine a light that you canremember you're not alone, and there is always
(07:27):
light.
There has to be a light where there's a shadow.
That's that's the work that I get to do.
So at the end of the day, my clients know thatwhatever they said, however they said it, is
just right.
And I I feel privilege to be able to pull thatspace and to use my academic affinity for
language to create that soulful written copythat reflects the true selves of the people
(07:53):
around me.
I think this is such a beautiful story.
And you tell it very succinctly.
I I get the the impression that there's quite abit of journey in in what you just shared, but
I think the thing that stands out the most tome is this First, the personal discovery that
(08:15):
you experienced when when you realized and thenrealized again, what your particular gift was.
And then realizing that gift, you sort of,became this person who didn't want to just
experience it, but instead to share it.
And you've chosen to do that in a way thatempowers other people to own their voice.
(08:38):
As opposed to being dependent on yours.
I think that is just a remarkable way to take atalent that you naturally have and use it to be
a blessing to other people.
That's so exciting.
Thank you.
Yeah.
It feels really exciting.
Yeah.
So I really appreciate you sharing that sort ofbackground with us.
(08:58):
Now thinking about the work that you do, as acopy coach.
Tell us a little bit about your work, yourcompany now.
How does that display as this has becomesomething that you have accepted and you're
doing on a day to day basis.
This is this has been the journey for me is isseeing myself, not as a copywriter, but then
(09:20):
thinking about am I an editor, and then finallykind of landing in this phase of, no, I'm a
coach.
It's it's like the professional version of meas a tutor.
So that kind of gave birth to these coachingcontainers.
And this was born from a lot of conversationswith a lot of friends who are coaches, and just
(09:42):
kind of thinking about this relationally iswhere I is where I got this concept where I
wanted to build these containers so that theyreflect what's actually needed.
So when I first meet with a client, it's just aconsult, and that consult is ultimately just a
(10:03):
session.
We're just kinda feeling it out seeing what ourflow is, whether we're energetically aligned.
And once we do that, then if if that clientdecides to create a container with me, the
first step of that is a define our magicsession.
Where we just sit together for an hour and talkabout their goals and their values.
(10:24):
And those goals are both energetic andtangible.
So What are the goals of your inner growthright now?
What's the stuff that you wanna work throughwith me and what copy are you trying to write
at the end of this process?
So that's the first session.
And then we spend 11 more weeks together in ourlong sessions, and kind of create space between
(10:50):
the work so that it can breathe so that it canbe digested and so that none of that inner work
stuff gets left behind because that's the mostimportant thing.
Then at the end of a container, we're left witha relationship because every hour that we spend
together, every conversation that we have overtext and email in between is creating
(11:10):
connection, is building this space where you'rewriting from a place of authenticity because
you're having a conversation with someone whojust wants to know you.
And so that's kind of the the vibe and theenergy of the work that I do.
So the work itself really just looks like aconversation like this.
So if if we were in a session right now, theonly thing that would be different is when you
(11:33):
say something really brilliant, I would writeit down.
I love first that you in making a connectionwith a potential client, that you spend time
getting to know and perhaps helping them toarticulate.
I imagine with some people.
It's for the first time.
(11:56):
The connection between who they are and whatthey desire, what their what their goals are, I
I think that that is it's really important inany of our personal work.
I think quite a lot of what we're doing in lifeis coming around to understanding that these
are probably the 2 most important things aboutus.
Who are we and, you know, what are why are wehere?
(12:17):
What what do we want?
To accomplish or what do we feel compelled todo?
But beyond that, I love that you have takenthis It's almost like the direct opposite of
just providing a service or completing a typeof transaction.
And instead, making space, you kept talkingabout the personal work.
(12:41):
And as a coach, I have encountered people whoare very clear on what they want to accomplish
yet things still get in the way.
And I think a lot of people land squarely inthe, realm of personal development and they go
and pursue the answers to those, you know,internal questions that they have.
(13:01):
And in in your work, it sounds like you found away to blend and make space for the work that
individuals have to do when they are beingtoday, the person that they wanna be in the
future.
So I just love that, that authenticity andallowance for who they are and, you know, the
(13:23):
work that they need to be doing while they'recreating what might be the beginning of their
life's work.
This makes me wonder, if you could share withus examples of some of the blocks or challenges
that you help people work through with yourcoaching because I think the reason people are
coming to a coach for copy is that perhapsthey're encountering challenges where they feel
(13:47):
or even are questioning what it is that they'rewriting.
So what are some of the things that you helppeople work through?
Yeah.
There are 2 that come to mind that are reallycommon.
One is how do I talk about what I do?
So many people who work in the energy andhealing spaces and the spiritual spaces have a
really hard time putting that ethereal sort oftranscendent stuff.
(14:12):
Into language.
And what's so cool and exciting about that forme is that I see my work as energy and healing
work as well.
And so I'm able to sort of marry those thingsand ask them questions that, you know, if you
just get somebody talking about what they do,and you can see the light flickering in their
eyes and the the spark kind of dancing acrossthe screen as they tell you about their work.
(14:38):
That's that's where all the juicy coffee comesfrom.
So that's a that's a really big pinpoint for alot of people is saying, how do I describe what
I do in a way that is is real and feels likesomething that anybody who needs it would
actually click on.
So that's something that we get to workthrough, and it feels really unique to each
person because at the end of the day, it's thethe question is, why are you doing this work?
(15:04):
Why are you the person that your sole clientsneed?
And so finding ways to ask questions of myclients that answer that question for
themselves.
Is is one of the ways that we break throughthat.
The other one is around marketing and saleslanguage.
There is so much attached to that space for somany people, especially the people who have
(15:26):
left a corporate situation to work as anentrepreneur.
There's a lot of energy and a lot of narrativesattached to marketing and sales copy and the
language that is used in that space.
Especially the energy of scarcity and urgency.
And none of my soul clients, none of thesepeople who work in this authentic spiritual
(15:51):
space want to impart that feeling.
They're not wanting to manufacture a sense ofneed.
They're wanting to meet a need that alreadyexists.
They're wanting to say, I see your need, andI'm here to support you in meeting it.
Rather than you didn't realize you had thisproblem, but now you can't get it out of your
head.
And I'm gonna take that earworm and make moneyoff of you.
(16:13):
So creating a shift in, excuse me, thenarratives that we hold for ourselves around
that language and how we're actually meeting aneed by serving the people around us allows us
to use language that does feel authentic.
I think I've, you know, there there are so muchthat you that you just shared in the I would I
(16:38):
would not dare call them simple because I thinkthat is It is deep work, but What I love is
that you describe this this concept of, like, ahybrid, right, that we don't need to take the
left or the right, the black part, or the whitepart.
(16:58):
But, when you said that you marry the idea of,you know, the the practical with the ethereal,
I feel like generally speaking, and and we alllearned this speaking of not knowing a lot
about biology in our elementary biologyclasses, right, or perhaps the high school ones
(17:18):
where we talk about the strength of plants andanimals that are a blend of the strongest
traits, genetically speaking, and the idea ofthis hybrid concept, you know, as a as a tool
to help the individual, find themselves.
But then the other thing and their voice.
The other thing that really stood out to me isjust putting priority on who they are.
(17:43):
I think something that gets in the way ofindividuals being successful, especially as you
start talking about sales is, this story thatwe sometimes tell ourselves that we have to be
a certain way that we need to sell like acertain person that we need to fit a particular
mold.
And, I think that we've We've we've usually gotit wrong when we are we're busy trying to make
(18:09):
ourselves be something else.
That's not to say that we can't learn fromreally great examples.
We can.
But ultimately, we're going to have to do themas ourselves.
So empowering your, clients to recognize theirvoice and know that when they communicate
authentically as as their best self, that iswhat's going to resonate with the segment of
(18:32):
the billions of people on the planet thatthey're intended to reach.
And I think what's happening there is that youget more of what you're looking for when you
bring your unique gifts out in the best way asopposed to trying to replicate somebody else's
gifts.
So I I think it's super powerful.
(18:53):
I know that sales and sales language can be ablock.
For, you know, some people.
And I wonder if you have experiences with orstories about clients that you've worked with
who sort of came one way and left another.
Or perhaps had exactly what they needed, butthere was this experience where they discovered
(19:16):
it.
And it was just, You know, it almost seems likea snap, right?
When you finally get it, when there's a shift,then everything from that point on is
different.
I would love to hear about instances where yourcopy coaching has, helped somebody unlock
something special.
Yeah.
So I'm thinking of one person in particular,all of those things were true in her first
(19:38):
session.
She came to me with this new really excitingoffer you could feel the passion just emanating
off of her about creating this thing to sharewith the world.
But as soon as she hit the page where she hadto create a sales page that had a CTA on it.
She felt stuck, and it was she wasenergetically stuck and intellectually stuck.
(20:01):
And she knew that, and so she verbalized it.
And so this is one of the really cool kind ofspaces where when there is that conscious mind
playing with the soulful mind challenge andtension, a lot of times what I end up doing is
hearing my clients start to talk aboutthemselves in a way that is the rise of,
(20:24):
because of how they relate to this thing thatthey're trying to write about.
So what I usually do is go, okay.
Let's pause.
Let's just back away.
And sometimes this comes out in the form of anaffirmation to say, okay.
This is what I see of you.
This is what I know of you.
Let's focus on those things and not fuel thatnarrative that tells you that you're not good
enough because of this challenge that you'reyou've arrived at.
(20:46):
Sometimes it comes out in the form of Let'spause and take a deep breath and just ground
together and reconnect to your center and askfor support from whatever elements it is that
you feel supported by.
So I get to do that sort of energy work andinfuse the session with Ricky sometimes, if
it's if it's aligned.
(21:06):
And so with this client that I'm thinking of,she wanted to create a sales page, and she got
really stuck on a couple of words.
So we created most of the copy, And we justkept going back to these, like, three words.
And I said, okay.
Let's just workshop that.
So what we did was wrote down each of the wordsand literally struck through them and said,
okay.
What are the new words that we wanna use?
(21:27):
What are what are words that align with the waythat you talk about your work in every other
space?
So that branded language comes through.
And, also, what are words that don't carry thatachy energy with you?
Because words are about intention.
So they mean whatever you decide they mean inthis context and the people who are meant for
this thing that you're sharing are gonnaunderstand what you mean because your energy
(21:49):
carries through your words really effectivelywithout you even realizing it.
So by the end of the session, she had createdthis new language pattern for herself to think
about sales in a different way so that shecould talk about it in a different way.
And her feedback immediately afterwards was Iwas so excited to continue working on this
piece that I kept working on after we hung up.
(22:11):
And now I feel really excited about the nextopportunity.
I get to share this thing that I've createdbecause that's what it's about, and I'm not
getting stuck on that language anymore.
I think this is such a beautiful example and itbrings to mind how sometimes in sales coaching
I've experienced and observed that individualscan get very stuck when they have personal
(22:35):
resistance around the language that they'reusing, and they're trying to force themselves
to use this language instead of doing exactlywhat you described, which is stopping and
addressing what's going on What is yourresistance to this language?
And when you understand it, if the languagedoesn't align, ultimately you're not going to
be able to sell it.
(22:55):
To your point, people are going to feel yourenergy and disbelief as much as you do with the
language that you use if it's not reallyauthentic and, sincere.
So I think that's so powerful and I couldabsolutely see how having an exercise like that
as a part of your process when you are anindividual who, you know, has products or
(23:18):
services that you sell that that would reallybe transcendent, that you could transfer that
practice to so many other, you know, instanceswhere you're needing to use that same skill.
And, it sounds like you described earlier thatyou typically work with individuals for the
space of about 12 weeks.
If you could just speak a little bit about whatis the trajectory or the the pace of things
(23:45):
over the course of that time?
Why 12 weeks?
So 12 weeks was really just an intuitive, like,this is This is a starting place.
It feels like enough time to really achievewhat what's feels at the beginning like a long
term goal.
For instance, if you come to me for a websiteoverhaul, that feels like a really big,
overwhelming project.
(24:06):
So knowing in the back of your mind that wehave 12 full sessions to work on this.
And there are only five pages of copy that wehave to do.
You can really Get yourself in a place whereyou think about it as there being enough space
to get that done.
Other reasons that I can't articulate justbecause the numbers, threes threes resonate for
(24:29):
me.
And so it just felt like a this is a space thatI can hold as a baseline, and we can go from
there.
So, over the course of the 12 weeks, most ofthe time, it ends up being whatever's come up
for you that week.
And that's what I always find myself saying tomy clients.
They'll ask me, oh, can we pivot and work onthis or feel really bad that I didn't touch
(24:51):
that thing we started on.
No.
No.
No.
Don't don't do that to yourself.
This is this is about what you need to work on.
And your energy tells you.
Your intuition tells you where your energy isneeded.
I'm just here to meet you there.
So the flexibility and fontaneity within thatpackage is.
We define our magic and we set some goals and Ihold on to those in my conscious mind so that
(25:14):
you can get out of your conscious mind.
And trust your intuition to tell us where weneed to go.
So you might come into the package saying Iwanna overhaul my website.
And then as we're doing that, you might come upwith some creative thing because we cleared
some blockage around language, and now you'relike, oh my gosh.
I have this new thing, and I wanna launch thatbaby.
Can we pivot to that?
Absolutely.
(25:34):
So it really is about taking a journey and I afriend said to me at the beginning of my
journey, that You make your path with each stepthat you take.
And that's really how I like to approach thosecontainers.
It's just saying, okay.
We've created this space.
We've agreed to this amount of time, and it'sreally just an agreement because we live in
this space time where we have these dimensionsto work with.
(25:58):
But, ultimately, we're just creating a pathtogether hand in hand, taking one step at a
time.
Yeah.
I love this, the you know, it's just such aperfect illustration of what you mentioned
earlier about just crafting this experiencebased on the needs of the person that you're
(26:20):
working with, it's like a perfect model of whatI think the best coaches wanna do, which is
really hold space for the client, but marryingthat again with this very practical work.
Right?
Like, I just I I love that there is this spacethat you have created, or as you call them
(26:40):
containers to allow individuals who arecreating and producing in the world.
They're getting things done in their business,but they're doing it in a way that honors the
rest of them because they are more than justthe work that they produce.
So I think that this is just such a beautifulconversation and so enlightening for me.
(27:02):
You know, I hope that individuals who havelistened to our chat so far are inspired and
perhaps their interest is peaked because Ithink we all have things to do.
And now, you know, perhaps for some of us, it'sa new concept that we could partner with
someone who hold space for us in the work thatwe are accomplishing.
(27:26):
I think that's just so beautiful, and it's it'srung loud and clear for me in this
conversation.
I wonder if people who were listening wanted toget in touch with you or to follow your work?
Do you have places that you would guide them totake a look?
Yeah.
Absolutely.
You can contact me on any of the social.
So Facebook, at beyond words copycoaching or onInstagram.
(27:53):
I'm also on LinkedIn And, I have a blog and anewsletter.
So if you go to my website, spell works byrose.com, you can sign up to receive the
newsletter there.
Can keep in touch that way.
If you want to kinda get a taste for the work,you can either book a session with me on the
contact page of my website, and we can do oneof those Find Our Magic, sample sessions.
(28:19):
Or you can I'm really excited about these.
You can download breakthrough or transmutationspells.
So the breakthrough spells are for, you know,when you're working on a little project and you
just need like a little sprinkle of magic andyou know you can get over that hump yourself.
And the transmutation spells are actually aboutthe sales and marketing language.
So creating a space for you to kind of workthrough what we're feel right for you in that
(28:43):
in that space as you're working on new offersand landing pages.
Those are, all very simple ways to connect.
And I love the the giving spirit that you havein offering two really useful tools that just
about anyone, creating any type of copy can useto get something going in their work.
(29:07):
And this makes me think about what advice wouldyou give to individuals who perhaps are
experiencing, or have experienced any type ofblock when they encounter that.
What do you think is just the one best thingthat you would tell anybody anyone about how to
get started and and and create some space to bemoving forward?
(29:30):
I think that the first thing that I would do isWhatever you were working on that that made you
aware of the block, put that down.
Close the laptop, close the window, whatever itis.
Just give yourself some physical space from andthen do whatever it is that grounds you.
Whether it's a yoga practice or a meditationvideo, any of those things, do something that
(29:51):
grounds you where you feel really connected toyourself.
And then from that place, ask yourself thequestion.
What is this block?
Or where is it coming from?
Or what is the story or the energy that'sattached to this thing?
What can I release so that I can go back tothis with clarity and ease?
(30:12):
I hear this so often from spurts in a varietyof areas, and I love the simplicity that's
connected across those that you recommend thatindividuals just give themselves space.
To ground and get reconnected with what it isthat they really want, And perhaps, in my
(30:35):
experience, it is the thing that is what Idon't want that has become the the focus and to
your question about what can I really let go?
There's always something there.
And are we willing are we willing to do it?
Right?
I think that's just such a a healthy practiceand I agree with you that, anytime you're
experiencing a block that this is healthy, Imean, it might even work in instances where
(30:55):
you're not working on copy or any any type ofwriting, but any kind of task that that would
be such a healthy thing to do.
So, thank you so very much for, chatting withus today sharing this really great peek into
your own experience and what it is that you'redoing to really help, individuals find and
(31:20):
fully express their voices in their work.
It has been a joy to have this conversation,and I appreciate you creating this space for me
to share it.
And I hope that it's supportive and does createsome some breakthrough ends.
It's just a beautiful reminder that None of usare alone and that we always can find support
when we need it.
(31:41):
That is very well said.
With that, I will say until next time toeveryone, and thank you again, Rose, for
joining us today.
Popular Podcasts
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides.  Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer  Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.