May 15, 2024 • 53 mins
In this episode, Moneke Fields is joined by Jeremy Funderburk to discuss the 'never work the 40' concept and overcoming common failure diseases. They delve into strategies for business upscaling, the importance of thinking big, and leading oneself. They also highlight the value of mentorship, the 'Be-Do-Have' philosophy, the power of belief, and the mirror technique.
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Episode Transcript
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(00:00):
Are you ready to unlock your full potential andachieve the podcast dedicated to helping you do
just that.
I'm Monique Fields, and I believe that with theright strategies, anyone can achieve remarkable
results.
Whether you're a seasoned leader or juststarting a business.
(00:20):
This podcast is your guide to achieving yourgoals with and efficiency.
Let's embark on this journey together and makesuccess.
Alright, everybody.
Welcome back to yet another episode ofremarkably simple.
And I would like to introduce you today to Mr.
(00:43):
Jeremy Thunderberg.
He is the leader of the never worked the 40Movement.
He has a fantastic story and some reallyexciting accomplishments that he's made.
Jeremy, thank you so much for joining me on theshow today.
Moneke, thanks for having me.
I just wanna start off by just saying, like,it's a real honor.
It's a privilege.
(01:03):
And I just wanna give you your flowers for justwhat you do for step now in faith, starting
your business, starting a podcast, and justbringing value to so many people.
So flowers to you.
Thank you very much.
I love that.
I love the imagery of bringing the flowers andalso spreading and sharing them.
So I agree that, we can give such great value.
(01:25):
Let's get started.
I
would love it if for the sake of the audiencewho maybe hasn't heard of you, if you could
just share a little bit of your background andwhat is it that brought you to this never
worked the 40 concept?
Yeah.
It's crazy.
I love to just tell people, like, I'm just aguy.
Yeah.
Really nothing special, high school, educated,never ever really wanted to work a job ever.
(01:52):
And, you know, I was taught the 404040 plan.
You know, like, most people were to everybodylistening.
Y'all probably type the same thing where you goto school, work hard, get good grades so they
can graduate and get a good job.
So I was getting ready to get married, so Idecided to take that corporate route just so I
could make enough money to provide for my wife.
(02:14):
Long story short, I became a top producer ofthis company.
They want me to go a year, build their book ofbusiness by a $1,000,000, I did that in only 3
Moneke, and they rewarded me by saying, oh,man, you rocked it.
Thanks for everything you've done for us.
We don't need you anymore.
So, yeah, all my stuff packed up in the boxwaiting for me at the door, which led to me and
(02:39):
my wife just having a conversation.
Well, I was like, hey.
I don't feel comfortable leaving our financialfuture in the hands of somebody else.
And if I can do a $1,000,000 in sales for themin 3 months, I can make at least 6 figures
working for myself.
Mhmm.
And we stepped out on faith We started acompany, got to a point where I was able to
constantly travel, work less than 10 hours aweek, and still be able to make 10, 20, 30,
(03:03):
$40,000 in a month.
That sounds absolutely phenomenal.
And, you know, prior to starting, we were justtalking about how sometimes we and counter
challenges and setbacks.
This is so exciting to hear what you've doneand where you are right now, but tell me a
little bit more about sort of what were some ofthe obstacles that you, faced and how you
(03:29):
presented, you know, how how did you getthrough them?
It sounds like you've got some kind of a beastlocked inside of you in terms of your ability
to just get it done and in record time.
So I wanna know a little bit about how you makeit happen.
Yeah.
And it's crazy because I always, like, I tellthe story so short, and it sounds like it was
such a small time frame.
(03:49):
Mhmm.
But I had to learn a lot.
Like, we talked about beforehand, I really hadto overcome in the past detailitis and wanna be
a perfectionist.
But luckily, like, my journey started I know inour first conversation, I talked about I
started studying personal development and stuffin the 2nd grade.
(04:10):
Mhmm.
So a lot of my background was actually as anartist growing up.
And I was a perfectionist.
I was a published comic artist beforegraduating high school, but people see me work
on a comic book.
And I would draw a page, and I'd go to the nextpage, and I'd be five pages in on the book.
And then every, like, months later, they'relike, How's the book coming along?
(04:33):
I said, oh, let me show you this page I justdrew.
And it'd be the original page, but better.
It's like, oh, you redid that one.
Yeah.
And then Musley is like, oh, you redid it?
Because as I would go through the book, I wouldget better.
I was like, oh, well, the first page is thatyou're back, and I got caught in this cycle,
perfecting, perfecting, perfecting, and neverdoing.
Mhmm.
So do that.
(04:54):
I learned, oh, Jeremy, you just have to getstuff done.
And then I'm glad my mentor gave me a bookcalled The Moneke Thinking Big.
Mhmm.
And in the book, it talks about the 3 failurediseases.
Excuseitis, detailitis, and procrastination.
And if
you do any of those three things, you'reguaranteed to fail.
So it's like, okay, Jeremy.
(05:14):
Stop procrastinating.
Stop focusing on the details.
Don't make excuses.
Get it done.
This sounds like the opposite of what anybody'swise advice would be.
Like, Stop focusing on the details.
But we've all seen people who get I've been theperson who got so bogged down with how is it
(05:36):
gonna work and working on the mechanics thatthe point was missed altogether.
And to your point, you know, I'm maybe crankingout.
Now I'm not a cartoon artist, but I would becranking out.
I don't know.
Something like one page a month, maybe.
Not publishing comic books.
So crazy.
(05:57):
So I think that this the the magic of thinkingbig in those three ideas to be careful or at
least aware of those 3 diseases.
You said
It's acitis, detailitis, and procrastination.
And what is the remedy for those?
Like, It seems like you figured that out.
(06:19):
Action.
You just gotta take action.
To put it more harshly, my most recent coach,when I worked actively with now.
You say, yeah, bro.
Procrastination is just suicide on a paymentplan.
Oh, wow.
And I was like, oh, no.
That was like, I wasn't even procrastinating atthat time.
I was like, I felt that way.
It cut.
Yeah.
(06:40):
Let me let me get up and move.
Like, what's my next step?
Yeah.
For sure.
It's just action cures all.
That's one of my other mentors says actioncures all.
So if you just take action, And, like, I commitfirst.
I figure the rest out later.
I'm like, yep.
Yep.
I'll do it.
Yep.
Consider it done.
It shall be done.
(07:01):
And one of my affirmations that I speak in themirror is, I am my word, and whatever word
comes out of my mouth is what exists.
So if I speak it, it's getting done.
And I one of my favorite teachers says the howis none of my business.
I just need the commitment.
Right?
And I need to start moving forward.
It's not my job to figure out how everything inthe universe is gonna come together to help
(07:25):
make it happen.
Exactly.
I just
need to move.
I think this is so fantastic, and it absolutelysounds like with this remedy to those 3 common
diseases that you could do anything.
I wonder what stops you from doing everything.
(07:47):
Right?
Like, you can do anything with this kind ofmindset.
What what, you know, why aren't you all overthe place?
Like, so many people distracted and chasingsquirrels.
It's crazy.
I am I was talking to a friend last night,actually, and he was talking about another
mutual mentor we have.
And he was like, yes.
Like he says, you can do anything.
You just can't do everything.
Mhmm.
(08:07):
And me being me, I immediately disagreed.
I was like, no, that's stupid.
You can't do everything.
You just can't do everything at the same time.
Or perhaps can't do it all by yourself.
Right?
Like, I, you know, I love this phrase thatkeeps coming up, but you have, so wise when you
understand the value of a team.
I think we talked about this in our lastconversation and, working smart.
(08:29):
You've got some really big ideas.
And I know that you coach people in, strategiesand methods that they could use to really
upscale their business and output and how muchimpact they're able to have.
So I would love for you to share just a littlebit of the secrets that you help people with
some of these struggles because think they'repretty common.
Yeah.
(08:49):
Well, one of the big ones is what we justtalked about was overcoming that
procrastination detail on his perfectionism.
I tell people that the first thing you're gonnado, especially if I'm coaching to coach, is we
gotta launch an MVP, which is a minimal viableproduct.
Like, don't perfect it.
Just launch it.
And then we sell it before we even created it.
(09:11):
So it's very common for my clients to have a 20$1000 a day or $30,000 a day before they even
created their programs.
It's because we can presale.
We just take the action.
And I believe anybody, any person of integrityis gonna fulfill on what they sold.
So just sell it.
If you're an integrous person, you're going toput it together.
(09:34):
And then I just tell people, alright.
Like we just talked about, you don't go as faras your dream.
You only go as far as your team.
So you have to build a team, but don't build ateam for the sake of building the Moneke.
Because before you delegate, there's somethings you can automate.
As we talked about before, I know you're aqueen in helping people automate things with
(09:56):
the pie cast and
Mhmm.
So if you can automate and you can delegate,you can go really, really far.
And I think that is, so smart.
It's really easy to get caught up with, justfaulty thinking.
You know, having having the focus be on all thewrong things, thinking that somehow you're
(10:17):
building strength and laying a foundation andyou know, working on details that are gonna
matter later to your point.
We see a lot of examples of folks who clearlyhave perfected something.
And, I mean, it is beautiful.
But when it's tested, it doesn't deliver, orthe interest isn't there.
And
it's just a waste a waste of your energy andthe value you hoped it would bring it doesn't
(10:41):
do.
So I agree a 100% with your idea that if youreally have integrity, and you really do aim to
serve.
You're gonna get the attention for the thingthat you're offering first because you wanna
make sure it lands in the way that the peoplethat you're selling it to really need.
So I love that you highlight that as a strategyfor folks to, just really uplevel their work.
(11:04):
So what something else that you helpindividuals do besides have $20,030,000 days.
Just get clarity and actually become the CEO oftheir business, if he was talking about,
there's a good book called a CEO only doesthree things.
And if they manage people, they manage numbers,they manage culture.
(11:25):
If you're doing anything outside of that,you're not the CEO.
If you're checking your emails, you're not cl,you're an admin assistant.
If you're editing your videos, you're not cl,you're a video editor.
So I help people figure out how they builttheir business and step back and set CEO role
because most people, they go from employee toself employee
(11:49):
Mhmm.
Where now you get paid less, you work morehours, you have more risk.
Yeah.
That makes such sense.
And that's not the American dream.
We didn't start our business to have lesslifestyle we did it somewhere.
We got more life and more lifestyle.
So we can spend time doing the things we welove with the people we love.
(12:10):
So I help people structure their business thecorrect way so that way they can actually enjoy
their life in their business and still eat thefruits of their labor.
In our previous conversation, I remember yousharing an example about, somebody that you
worked with who had a really good product and agood service that they provided, but they were
just thinking it too small.
And I think that this is a concept that isperhaps thought about like it's overdone, and,
(12:36):
it is so appropriate that very often the exactthing that we need to get more of the liberty
and the freedom that we seek is to thinkbigger.
To expand to kind of go large.
But I wonder about other, you know,applications of that or examples from your
experience and people that you worked with.
Yeah.
I can just say me, for example.
(12:56):
My clients got mad at me because they saweverything that I delivered in my program, And
then there's this other lady who delivered sofar less than me.
It was like she was giving almost nothing.
But she was charging $15,000 more than me andconsistently doing over $10,000,000 a year for
(13:18):
the past several years.
And it's like, your program is better thanhers.
You do weigh more than her.
Why are your prices so low?
Granted, these are the same people who, whenthey originally bought from me, they're like, I
never spent this much money in my life.
And now that they see it differently, it's youknow, I think we discussed that I have a
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background in education of 24 years.
I was in the classroom and in public schools.
And you know, there are times when yourstudents are schooling you, right, when you
have to just take a moment and go, okay,teacher.
This is your lesson.
And I guess he responded to that appropriately.
Yeah.
And my prices can be up there, but then I stillhave my lower this stuff.
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Also, even to the point where I actually tookmy $25,000 program and gave access to people
now for only $97 a Moneke.
Yeah.
But I do have my higher programs in thebackhand, but you learn so much from your
clients.
Another example of that, I love to give I hadone kid who was financing one of my programs,
(14:23):
and he was 3 weeks late on his payment.
It had no intentions of making his payment.
So his idea was he's gonna hop on the coachingcall and just try to bash my program.
And he gets on there.
He's like, well, I don't like this.
You could this.
(14:43):
You should have done this.
This If I guess he got, like, the other peoplewere gonna rally with him.
Right.
But they rallied against him.
And there's, like, eight people going at thisone guy I'm like, yo, that's cool.
I was like, it's cool.
Alright.
I'm gonna make this adjustment.
I'm a add this.
I'm a add that.
I appreciate your feedback.
And afterwards, one of my clients, like,everything he was saying was total b s.
(15:07):
And I was like, yeah, but if there's any chinksin my armor, I wanna be able to fix it.
I wanna get the best program possible justbecause I start with the minimal viable
product.
Doesn't mean it stays the memorable productbecause over time, it will become the most
valuable product in the market.
(15:28):
Yeah.
I love that.
So it was always an MVP.
Right?
Always.
But that view of the value changed from minimalto maximum or most.
That's something I've never heard of before.
And, I keep having flashbacks to our previousconversation when we're just chatting around
about preparing for this, this podcast.
(15:51):
I wonder if there are some common examples ofchallenges that you see.
I know you work with a lot of coaches, but youhelp businesses do, the work of scale as well.
What are some of the, common pitfalls that yousee people experiencing these days?
Lots of them.
So many of them.
Most people are in their own way.
(16:11):
That's the biggest thing.
So people really need to grow themselves first,and that's the biggest key that everybody
misses.
Because at the end of the day, your businesswill never outgrow you.
So if you're trying to have a $1,000,000business, but you're a $50,000 person, you will
never have that type of business.
(16:32):
And if it I think it was Jim Roan who said itbest that if someone gives you a $1,000,000,
you best become a millionaire really fast, oryou're gonna lose all that money?
Exactly.
I've never heard that Jim Rowan quote, but thatis spot on.
And it makes me think about not everything isbusiness and sales and marketing.
(16:56):
But everything is business in sales andmarketing because now that I'm working in the
area of business, having been a school leader,this is exactly what I confronted.
When I became a principal, it was immediatelyapparent that I'd better become a principal or
the principal ship was gonna eat me alive.
Right?
Like, that's what it was designed to do.
And I think that, this other point that youmake about how important it is for individuals,
(17:19):
no matter who you are, whether you're theleader of your business, the leader of your
home, the leader of Whatever it is that you'reshowing up in, you've gotta lead yourself first
and show up for yourself first.
Be the best first.
I think we all get it twisted.
And we think that when we pour out of us thatwe're gonna be somehow giving all this great
(17:40):
value and it's actually the reverse that wehave to make sure that we're fortified, like
you said, and strengthening the chinks in ourarmor, which is gonna bring us more resilient
and I love to talk about sustainability becauseI think everybody's seen a good idea that
didn't last, right, like, to be able to,maintain whatever is that virtue and value that
(18:01):
you have to offer and have it last past you,that would be ideal.
Yeah.
And, you know, very often not the case.
So that's such such good advice.
What's something else that you see as apitfall?
Yeah.
So after in which 98% of success is all mental.
(18:23):
Yeah.
And I don't care what the endeavor is.
Is all even to the point where I'm getting somuch crap for my family now because I did this
post at my They know I don't like going like, Iam anti school.
I'm anti job.
I'm anti college because best case scenario,You end up at a job.
(18:44):
She was like, I'm not gonna support that.
That's not
my fault.
They forced me to go to my cousin's collegegraduation.
I'm like, alright.
Cool.
So I did an Instagram reel, which has been oneof my most best performing reels recently.
About college as a scam.
You did not do that at the graduation.
At the graduation.
Oh my gosh.
And I I was talking to my family becausethey're like, why would you disrespect your
(19:09):
your cousin like that?
I was like, I didn't say nothing about her.
The people are really disrespecting her y'allbecause I know her value comes from who she is
and who she is, so I know she's gonna besuccessful no matter what.
But child incur value comes from a sheet ofpaper.
See, the real accomplishment in college isn'tthe degree.
It's the belting the ability to set a goal andto work towards that goal until it's attained
(19:35):
it.
That's where the real ability comes from.
So It's all a it's it's everything is amindset.
And once you get the right mindset and theproper perspective, everything becomes
different.
Because your perspective always affects yourperformance.
How you do what you do will always affect howyou do what you do.
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So most people jumped into entrepreneurshipwith the wrong perspective.
And my one of my first mentors, he told me theonly difference a multimillionaire and a ditch
digger is simply the way they think.
Mhmm.
And most people just don't get the dot processright, and we don't get that Right?
Everything else falls.
(20:16):
They start working on the wrong activities.
They don't work on income producing activities.
They work on minimum wage activities.
They start trying to focus on the things thatjust don't matter.
And that's the biggest mistake people are gonnamake.
They get in.
They think, oh, My company's gonna be sosuccessful, Moneke, because look at my logo.
(20:36):
Look at it.
It's beautiful.
Look at my website.
Nobody's ever gonna see your website or yourlogo, bro.
That is again.
Yeah.
I think You highlight so many important so manyimportant ideas right there.
Like, first of all, something that youconstantly, referred to here is not only the
(21:01):
amount of reading that you do and then theapplication of the concepts that you read,
right, so that you can just rattle them off onyour fingers and talk about what that looks
like in action.
But the second piece I hear as a recurringtheme is the value of mentorship.
Right?
Like, it's so easy to have your ownperspective.
But I'm always amazed when I learn somethingnew, because everywhere I go, every
(21:26):
conversation I have, I learn something new,that I didn't know.
And I just keep rehearsing this phrase.
You don't know what you don't know.
You need to show up curious and eager to learnlike here I've arrived to your point.
You've graduated college.
It's not the end.
This is just one accomplishment.
(21:47):
And to your point, it absolutely is not who youare.
And I think that's so important.
I mean, it's a crazy bold statement that yousay about your anti education, and it's I just
had somebody else in another session tell me itwas education's all wrong.
And I think to a certain degree, if our mindsetisn't right, it absolutely is wrong.
(22:10):
If your mindset is right, then perhaps itserves you well.
If you understand what value you're taking fromthat and what opportunity you have with it,
then, you know, maybe it's not wrong for you.
But that powerful mindset that you mentioned,that attitude and kind of having your priority
straight, It's amazing how you say the very thesubtle difference between a person who's doing
(22:32):
the lowest, least profitable work and someonewho is directing the people who are doing the
most, you know, the highest and the mostprofitable work is literally just a mindset,
just a way of thinking, and absolutely openingup more creativity and flexibility.
I wonder what are some of the othercharacteristics that you've observed in people
(22:55):
that are sort of able to make that shift fromthinking small to performing big.
So characteristics, being open, being a sponge,Being teachable.
You have to be teachable.
That's the and we're just talking aboutmentorship.
Like, that is error.
(23:17):
It is literally the cheat code.
Mhmm.
And that was my biggest problem with college,and I went to college twice know, you combine
both the times I went to college.
It still doesn't equal a freshman year.
But I went there and I said, hey.
I'm going to take these business classes, I'mgoing to go.
I'm going to network.
(23:37):
I'm gonna make a handful of really goodconnections, and then I'm gonna leave.
And that was my thought because, like, I knowwho I know is gonna be way more beneficial than
what I know.
And the end of the day, I'm I owned a tattooshop back then.
I had a tattoo shop when I was twenty yearsold.
(23:57):
I'm in this business class, and I'm looking atmy profession, like, You're a $60,000 a year
professor who's never owned a business, talkingto a twenty year old business owner who
actually owns a business.
I was like, you can keep your theories.
I'll take my experience, and I'm gonna meetsome people to further that experience.
Right?
(24:17):
So but I don't even know where that thattangent came from, but but just the value of
the mentorship.
That's what it was was people will go to schooland learn from somebody who's gonna give them
dairy from a book who's never actually had theexperience.
Whereas, I think people are better suited to gofind someone who's already done what they're
(24:40):
trying to accomplish and learn from them.
Mhmm.
But at
the very least have access to somebody that'sdone what they've accomplished.
So for me, I know we talked a lot of spiritualstuff on our other call, and we can definitely
go there.
But even from a scientific perspective, I'd I'dlike to talk about, like, when we look at,
(25:01):
like, the laws of physics, right, we have, allthese different laws, like, the the law of
inertia, object at rest was stay at rest unlessacted upon by an outside force momentum, not
object in motion, but stay in motion.
That's acted upon by an outside force.
We all hear that.
You know, energy's never created nor destroyed.
(25:21):
It just changes form.
Mhmm.
Then
there's the law after if you're an entropywhere anything left to his own devices moves
closer and closer towards this order.
Mhmm.
In other words, if you're left to your owndevices, if you don't have a coach, you're
gonna move closer and closer towards thisorder.
Scientifically speaking, everybody needs tohave a coach.
(25:44):
We need somebody outside of us to look at us,to look at what we're doing, and to help us
move because nothing gets better on its own.
I don't I I agree 100%.
I think the other thing is that, a really goodcoach is going to not only point out your blind
(26:06):
spots and stay a couple or, you know, manysteps ahead of you.
I think you definitely need to be findingcoaches and mentors like you said who have
walked the path and have access to somethingthat you do not because you're moving forward.
But I think another value in, mentorship andcoaching is it's ability to help us be better
(26:28):
at seeing ourselves.
Because I think one of the easiest things to dois to be completely blind.
I talk about autopilot all the time when I wasa school leader, One of my biggest frustrations
was that it seemed like I was trying toreprogram something that was determined to stay
the same.
And if you just let it go, like you said, itwould run on its own closer and closer to
(26:52):
disorder, not willing to surrender.
One of the best experiences that I've had sinceI stopped doing that work and started to focus
very intentionally on my thoughts, my desirethe goals and vision that I have and the
intentional actions that I take to make surethat those are aligned I learned that through
coaching.
(27:12):
I would not be doing that independently if itwere not for the coaching that I got while I
was just, you know, having disorders swirlingaround me constantly and thinking life sucked,
to, you know, being in a position now whereeven when there are negative things around, I
have a better amount of control, and I'm muchmore able to stay the path that I intend.
(27:36):
Because I know what the distractions are, butthat is not something that I developed
independently.
I needed somebody walking alongside me.
To help me see those things.
And now I'm better at it to a certain degree.
Right?
Like, there are things I haven't experiencedyet.
I still have blind spot.
That's one of the craziest things aboutadulthood.
We thought that when we got older, everythingwould get easier.
(27:58):
We'd arrive and then we get to, you know, weturn something in our forties.
Like, I've you know, and something in myforties, and then we get to prop our feet up.
And that day doesn't come.
It literally is a journey that we're on.
There are always challenges, alwaysopportunities, always blessings, all of it
always present if we really stay plugged in thegame.
(28:19):
So I love this, commonality that we have aboutthe value of mentorship and coaching as really
powerful tools.
To aid us in getting to the places that wewanna go.
One of my favorite things is when a coach says,that's not it.
And look, I see you hiding.
3 weeks in a row, you shown up avoiding theexact thing that you told me 3 weeks ago, you
(28:44):
know you need to do.
So when are you gonna do that?
And, I mean, that's what that's what you need apartner for, to tell you the truth, not the
part that you wanna hear.
So
Yeah.
That's the thing I love about my main coach, Igave him full permission to just tell me like
it is.
He tells me like
it.
Yeah.
I think we talked about that before.
(29:05):
You know, I I guess some people do like to bepaid to air quote feel good.
I don't.
Fields can make myself feel good.
I can tell myself it's okay, and you're doing agood job when it's not.
I you know, if if I'm working with somebody, Ireally want them to help me see what I'm not
seeing.
And not do the work for me, but help me, tolearn and implement things that are gonna just
(29:26):
raise me up level.
Like, I'm gonna be functioning at a differentlevel.
I feel like that's the point of coaching.
And I love that this is the kind of supportthat you give to people in their businesses.
Something that just came to my mind is thisconcept that I have that, you know, we can
apply these sort of ideas to our business orour professional work, but it's really
difficult for these things not to carry overinto other areas of our lives.
(29:48):
I personally feel like I'm a betterprofessional because of the coaching experience
that I've had.
I'm a better parent because of that.
My financial awareness and action is better.
Everything sort of slowly gradually improves,like, as ripples, from from that focus and that
concentration.
I don't know if you have any perspective aboutthat, but
(30:09):
Yeah.
Because how you do anything is how you doeverything.
I think that's a perfect tagline right there.
Sorry to interrupt.
It's so true.
How you do anything?
It's how you do everything.
And I know we talked about be do have before,and I can go down here now, but I
can do that.
Who you are is who you are.
As one of my mentors would say, who you is iswho you is.
Yeah.
Because that's fun.
(30:31):
So it's like, it doesn't matter whether it's ifyou learn, so I I love it.
I got to watch one of my mentors do a traininglast night, and I haven't seen her do a
training again.
A while.
Mhmm.
And, like, her, her husband, like, told myfavorite people on the planet.
Like, they've had a coaching relationship.
(30:52):
They're more like a mental role right now, butthey don't necessarily coach me in business.
But I mentor by the example they are in mylife.
So, like, I'm just so close with them.
Like, when when they had their first daughter,I was at the hospital that night, like, holding
their daughter, like, very close.
Very close.
And
(31:13):
She's doing the training.
She's talking about how before she was able toreally hit love's success, she was like, we
talk about distraction.
She's like, I was just so cluttered.
Like, everything was just chaos around me,like, mentally because everything was chaos
around her physically.
And she was like, if I just clean out my carand I start washing the dishes, getting them
(31:37):
out of the sink and removing the clutter fromaround me, it'll remove the clutter mentally.
And when she got more organized in her life,she got more organized in her mind.
She got more organized in her business.
Mhmm.
So everything's going to carry out into otherareas, and that's why I cleaned off my desk
today.
Spray cleaned it everything.
(31:57):
I was like, oh, yeah.
I can I clean this?
And it is is everything comes from who you'rebeing.
Mhmm.
So I believe god's success formulas be do have,which is the simply states, if you don't be,
you can't do.
If you can't do, you won't have.
(32:17):
If you be a little, you'll do a little.
If you do a little, you'll have a little.
But if you be a lot, you'll do a lot.
If you do a lot, you'll have a lot, and,Moneke, this is what's cool.
A lot of people when we wanna change ourresults, right, like our outputs, like, outputs
a result.
(32:38):
So if people want a scientific formula tosuccess, If you don't like the results, if you
don't like the output, change the input.
Mhmm.
Like, doing more or what doesn't work isn'tgonna get you the result.
That's not to people.
(32:59):
Working harder will never make you successful.
Working hard at what doesn't work doesn't makeyou successful, it only makes you tired.
Mhmm.
So
if you don't like the output change the input.
So here's the interesting thing.
Having is an output.
Doing is the input.
Mhmm.
But doing is also the output
(33:22):
Of the
to being and being just the input.
Mhmm.
So everything starts with who you be.
Mhmm.
So even a person will never consistently dobehave in a way assistant with whom they see
themselves as being.
Mhmm.
And like we talked before, I love words.
So even if we look at the word behave, thefirst two letters, be, b, the next four
(33:47):
letters, have, b, and have.
If you don't b, you can't have.
Mhmm.
Because you will never behave in a wayinconsistent with whom you see yourself as
being.
So everything starts with the person thatyou're being.
I love this
because, this just keeps coming up as a
simple sort of plug right there.
And a really true concept that brings it downto, like, if you're trying to unlock the
(34:16):
mystery of success for you, whatever thatmeans, because we each have a different folk a
different motivation, a different drive, adifferent purpose, perhaps a different,
business or area of work but the principle isconsistent across all of the areas.
And very often, we're focused on all of thethings external to us.
And to your point, just you showing up beingthe best version of yourself.
(34:43):
And we talked about this, but being and thendoing like the person who already has the thing
that you're envisioning, that you're strivingfor is the secret to getting it.
It's not changing all of the external featuresand getting everybody else to be something.
It's a crazy funny example that I use with myown kids, but I just share with them how in
(35:06):
their dynamics each of them has
the power to completely
change whatever circumstance they facetogether.
The only thing that needs to happen is onedecides to be different.
They don't have to influence the other person,the dynamic automatically changes dramatically
if just one of them steps up to your point.
(35:29):
And I don't normally say being different.
I just say show up, you know, better orwhatever it is that I talk about that, but I
love this example.
And I tried to get it when we talked the lasttime, but I want you to say the bee do have one
more time.
Be a little.
Give us give us all of that once again.
Yep.
If you don't be, you can't do.
If you can't do, you won't have.
If you be a little, you'll do a little.
(35:51):
If you do a little, you'll have a little.
But if you be a lot, you'll do a lot.
And if you do a lot, you'll have a lot.
I just love that phrase.
It's something that I'm gonna teach to mychildren.
This value of first having in your sites, whereis it that
you're going and then focusing every day onbeing
(36:14):
the person who is going to have, whatever thatdestination is, and acting from that place.
We talked briefly the last time about themessages that we give Fields, and I think it's
very fitting since we've just, you know,indirectly.
I hope I don't lose any education friends overour earlier comments.
But, I mean, I know that they're in thetrenches and they get it.
(36:35):
Being we we talked about what it is that wealways ask our Fields.
What do you want to be?
Who do you want?
You know, what do you wanna be when you growup?
And you have a very interesting perspectiveabout what we should be asking our kids.
And what is that?
So instead of asking, what do you wanna be whenyou grow up?
I'm gonna ask them, how do you wanna live?
(36:57):
Mhmm.
And I believe midlife crisis has come up fromthe point of we have this vision in our life.
Like, oh, I'm a travel the world, and I'm a dothis.
I don't have this nice house, and I'm a be on aboat.
And then, oh, what do you wanna be when yougrow up?
And then they become a profession that doesn'tprovide that lifestyle.
(37:17):
Mhmm.
Now all of a sudden, there's this disconnectAnd now people are just going to depression
because and,
like They didn't get the outcome they hopedfor.
Exactly.
So I'm like, how do you wanna live?
And let's reverse engineer.
So first of all, how do you wanna live?
And then who do you have to be?
To have that type of lifestyle.
(37:39):
And that was the question that was alwayspowerful for me because I knew I want to be a
full time husband.
I want to be a full time father but I stillwant to make millions a year.
So who do I have to be to make that a reality?
And first of all, is there anybody that that'salready living like that.
Mhmm.
Because if no one else is doing it, is it evenpossible?
(38:01):
If there's no one else is doing it, how do Imake it possible?
Mhmm.
Because, Scott, the next thing I imagine wouldbe impossible for me.
Yeah.
I love all the questions.
And, for sure, these truths that are great to,you know, study, learn, recite, you know,
(38:22):
rehearse if you were a kid in the kind ofupbringing where you had to do Sunday speeches
and things like that.
But more importantly, to make this anapplication that you have anticipation around
and that affects your behavior and the way yougo about your life is the way I practice those
values.
It's not so much about what people need to knowabout me, but it's the way that I'm operating.
(38:44):
This is the way that I, you know, this is whatmy faith is to me, that it it is absolutely who
I am.
It's the way I be, and it's what I do.
Which has complete, you know, impact over thepiece that I have, the, the resources I have
access to, and all of this as well as theoutcomes that I've experienced.
(39:06):
I think this is such a powerful question,though, about asking our children, how do you
want to live so that they get to reverseengineer or put said another way, do the math.
What adds up to make that possibility?
And if we don't know what adds up to make thatpossibility, then We get to investigate to find
(39:31):
a possibility, right, or to create apossibility, which is a lot fun.
And it sounds like to some degree, you've beenworking some of that out.
And one of your key resources is you justshared the secret.
You look out and see who's already doing it.
Perhaps you're combining a couple of ideas, andtrying things out.
(39:52):
Yeah.
And you said something that's crazy, and Idon't know if you've been able to look at much
of my content, but you talked about what I sayis one of the greatest gifts you can ever give
yourself.
And that's anticipation.
Mhmm.
And so I I'll love to do this training where Italk about beliefs.
(40:12):
And one of my mentors says everything rises andfalls on your belief.
Mhmm.
So Your beliefs will create your dots.
Your dots create your fillings, your fillings,create your actions, your actions create your
results.
You were talking my co losing language rightnow.
Sorry to keep going.
So when we have a belief so most people onlylook at the facts in life.
(40:36):
Mhmm.
And
as people, we observe the facts through oureyes and through our ears.
And then when we observe the facts, we put aframe around that fact And what's the purpose
of frames?
Framess create focus.
It's
like the reason we put a picture inside of aframe is because we want people to focus on
what's inside the frame.
Mhmm.
So we put a frame around the facts in the formof a focus, and that frame's gonna have a
(41:01):
positive side and it's gonna have a negativeside.
It's a lot of polarity.
Everything has opposites.
Like, no one's ever seen a one side sheet ofpaper, one side of pancake, one side of slice
of bread, Not because
it things have two sides, like a sheet ofpaper.
Everything.
And it's not because a one side of thingdoesn't exist is because it can't exist.
(41:24):
Mhmm.
There's no such thing as a one side atanything.
If there's a positive to anything, there has tobe a negative.
If there's a negative, anything, there has tobe a positive.
So the frame's gonna have a positive side and anegative side.
Every fact has a positive and a negative.
So we put a frame around the fact in the formof a focus.
And if we focus on and our focus is gonnacreate the belief.
(41:48):
And I believe it's gonna be positive.
It's gonna be negative.
Now if the focus is positive, then the beliefis faith.
And if the focus is negative, then the beliefis doubt.
And most people think that, you know, faith isbelief, doubt is the absence of belief, but
that's not true.
They're actually both beliefs, faith is beliefin the outcome I desire.
(42:11):
Doubt is belief in the outcome I don't desire.
Mhmm.
So when the the when the belief is positive,that's faith.
And when the belief is faith, then the dots arepositive, So the emotion we have is
anticipation, which is the greatest gift youcould ever give yourself.
(42:34):
And anticipation gives you the energy to do thething.
I love using the analogy of, like, I don't knowif any of the viewers, like, he then child like
me, But it's like, we all remember, like,Christmas.
It's like, you go searching through your, like,the house, y'all look for your parents' stash.
Try to see if they got you the stuff you askedfor.
And then when you find it and you see all thestuff you're asking for, come Christmas Eve,
(42:58):
you can't sleep.
Yeah.
You're still with so much anticipation becauseof the things that you know you're going to
get.
So anticipation gives you the energy.
There's nothing you can't do when you haveanticipation.
You would do whatever it takes because you knowyou're gonna get the result.
But when we focus on the negative, doubt, thenthat creates negative dots to create the
(43:22):
feeling of anxiety.
And some people think fear and anxiety are thesame thing, but they're actually not seeing
fear is caution over a real and present danger.
If there is no real and present danger, thereis no fear.
Anxiety is wasting present energy on a futureoutcome that's undesirable to me.
(43:46):
So in other words, if I'm sitting here in thisoffice right now, and arranging pit bull comes
to the door.
And I started getting this phone in my heart.
That's probably fear.
Yeah.
But if I'm getting ready to make a sales calland I'm like, oh, I'm nervous.
Well, if they say no, if they don't wanna buy,that's not fear.
That's anxiety.
(44:06):
Because now you're wasting present energy on afuture outcome that you don't desire.
And the key distinction the fear is beautiful.
I love fear.
Because if that pit bull comes in here, I'mclimbing up on the desk.
I'm trying to get out of the way.
Fear causes you to move.
Yeah.
Anxiety causes you to freeze.
(44:27):
Mhmm.
And you do nothing.
So if the feeling is anxiety, you freeze Sowhat action do you take?
At least a paralysis.
You do nothing.
And if you don't do the thing, you can't havethe results.
So your beliefs create your life.
And the crazy thing about the word belief,because I'm a big worst guy.
(44:49):
Yeah.
Just give us one more.
What about belief?
Believe.
If you look at the word believe, it means toaccept something as true.
But in the middle of the word believe isanother word, lie.
So in the middle of a word that means to acceptsomething is true is a word that lie was
(45:14):
literally means to deceive.
I believe that's what we will call an oxymoron,or you could look at it.
That's a clue.
What's the clue?
Anything I tell myself about a future outcome,I made it up.
Exactly.
In other words, it hasn't happened yet.
(45:36):
So it's just like, if I say after this podcast,I'm going to go downstairs and grab some lunch.
Is that true?
You've accepted.
It is true.
Yeah.
Fraud.
No.
I could get up, trip over my desk, fall, breakmy neck.
That would be catastrophic.
(45:57):
But I forbid that happens, but Yeah.
Is it possible?
Yeah.
But if I say I'm not gonna do it, does thatmake it true?
So if I'm hopping on a sales call, if I say,oh, everybody I speak to buys from me, does
that make it true?
No.
But if I say they're not gonna buy from me,does that make it true?
(46:17):
No.
Ending I tell myself about a future outcome, Imade it up.
So, anyway, the lies I tell myself about myfuture will create the results.
My beliefs create my results.
I love it.
So I didn't know where you were going about thelie in the middle, and I've not heard it said
(46:37):
this way, but I do absolutely teach people thestrategy and the skill of creating the story,
and I don't mean a story like a narrative, butthe one that serves them, what is the outcome
you desire what do you need to believe?
What do you need to think to accomplish thatgoal?
(47:01):
You could just, you know, go with whatever isyour automatic thought You could go with the
most common thought.
You could believe what everybody else says andwhat everybody else believes.
Or to your point, you could tell yourselfwhatever you wanna tell yourself that's gonna
help you get closer to that great goal thatyou've identified.
I think this is, such a simple thing thattermining before we get started, that we're not
(47:31):
gonna get it done.
And we're literally choosing, which I think isanother reason why it can be very helpful to
talk over your thinking and to work with acoach or mentor because those people who are
not emotionally attached to our to, you know,our ideas are better able to help us do that
practice I talked about of sniffing thosethings out.
And I think we can get one of my favoriteexamples of, you know, I don't know if this
(47:55):
came from childhood or growing up with lack insome ways or what, but I will occasionally
catch myself saying to my kids when I see thembeing wasteful about what they what we can't
afford.
Like, we can't afford and I've learned to stopmyself in the middle of that.
Right?
Like, it's not that we can't afford it.
(48:15):
It is that I don't want you to waste it.
Like, let's just be specific.
Right?
We can afford whatever we desire.
Yeah.
I would encourage the waste.
And one thing that stretched me, which I reallydidn't wanna do, so I also my wife and I, we
had Network marketing company also hit the topof the pay scale for this company.
And as one of the rewards, they send us allexpenses paid to Disney, and Universal Studios
(48:41):
and 1 in night states rent out the parks forabout 4 hours.
So it's shut down exclusively to, like, us andthe other qualifiers.
And every ride is open for free.
Every concession stand is open for free.
We get as much as we want.
Don't have to pay anything.
In the teacher's abundance, they say go toconcession stands, order some food, take one
(49:04):
bite, throw it away.
Go to the next one.
Take a bite throw it away.
It was like because that's where it's like tohave abundance.
Mhmm.
Nothing's wasted.
Like, One of my favorite quotes that one of myfriends makes me use every time he interviews
me is he reached into abundance and tookabundance yet in abundance remain.
(49:25):
When you're done with an infinite guide, youcan never take more than your fair share.
I think, this is another, part of animprovement to your mindset that is just so
liberating very often.
We are thinking and operating from doubt,disbelief, lack, need, and the kinds of things
(49:48):
that close us off from seeing all of thepossibility and the options that are available,
whether we're problem solving a sales approach,or you know, looking to do something like, lose
weight.
It is so empowering and helpful I have found.
To be aware of the abundance that is availableat any given moment of everything.
(50:12):
Like, just pick anything Get that thing in yourmind and then walk around for a day and see if
you can keep track of how many times you seeit.
The other thing that I love is this skill wetalked about the gifts that were given.
You said one of the greatest gifts we can giveto our self is anticipation.
I believe that, our body that we live in.
(50:33):
1st, it's not who we are.
And second, it is one of the greatest giftsthat we each have been given.
And it is a gift that is given to us.
Now we have a purpose to others.
Right?
But the gift that it is to us is like first ofall, the way that it serves itself is
fascinating, and we don't have time to talkabout that today.
(50:56):
But the other thing I love about our brain isthat it can kinda go two ways.
I like to make the parallel of the brain like atwo year old child.
If you like we were talking about earlier,leave it to its own devices, it's gonna move
toward chaos and make a bunch of fears andcrazy ideas and not be productive and probably
riddled with anxiety and, you know,fascinations and all kinds of things.
(51:17):
But given a specific, like you talked about, aframe and a particular focus, Oh my gosh.
The brain is beautiful.
And we'll literally go and find all theevidence, the resources, the connections and
opportunities that you seek.
And I feel like this is we could we said thisthe last time we could go on But I wonder if
(51:40):
there's anything that you would like to addbefore we wrap up just so we don't lose the
people.
And maybe we need to do exactly as we said andhave another chat another time.
Yeah.
I'm happy as often as you need me on here, Iwould say if I had to leave people with
anything,
Just that one thing because you know that's myfavorite question.
(52:01):
What is the one thing that you think everybodyWhether they are professional working in a job
and happy to do it or, you know, looking to getout and do something on their own, maybe
they've been doing something on their own foryears.
They're really underperforming and they wouldlike to see and do, be, and do, and have more.
What is it this one principle that you feel isjust applicable for everybody?
(52:25):
Yeah.
If I leave with the most important thing isunderstanding we do have.
Mhmm.
Like,
once you understand that and, you know, I couldtalk about that for 2 hours in itself.
But understanding who you are and I'll leavethis.
Alright.
Because I think this is important with just thebelief to help you become the person.
(52:51):
So we talked about the the lies and and belief.
Right?
Uh-uh.
So One thing is it's called the mirrortechnique.
And the mirror technique is basically where youget in front of a mirror, and you tell yourself
a pack of lies.
Mhmm.
So in other words, why won't everybody watchingthis and listening to this to do is to just
(53:14):
list out all the traits of who you are or atleast the person you need to be because that's
who you are.
Write out all those traits in the presenttense.
So I and I will even put it.
I am so happy and grateful now on that.
And then just list out all the things of whoyou are.
(53:37):
And then the mirror technique is where you getin front of the mirror and you just tell
yourself a pack of Fields.
And it's the most powerful thing because theysay
Are you ready to unlock your full potential andachieve the podcast dedicated to helping you do
just that.
I'm Monique Fields, and I believe that with theright strategies, anyone can achieve remarkable
results.
Whether you're a seasoned leader or juststarting a business.
(00:20):
This podcast is your guide to achieving yourgoals with and efficiency.
Let's embark on this journey together and makesuccess.
Alright, everybody.
Welcome back to yet another episode ofremarkably simple.
And I would like to introduce you today to Mr.
(00:43):
Jeremy Thunderberg.
He is the leader of the never worked the 40Movement.
He has a fantastic story and some reallyexciting accomplishments that he's made.
Jeremy, thank you so much for joining me on theshow today.
Moneke, thanks for having me.
I just wanna start off by just saying, like,it's a real honor.
It's a privilege.
(01:03):
And I just wanna give you your flowers for justwhat you do for step now in faith, starting
your business, starting a podcast, and justbringing value to so many people.
So flowers to you.
Thank you very much.
I love that.
I love the imagery of bringing the flowers andalso spreading and sharing them.
So I agree that, we can give such great value.
(01:25):
Let's get started.
I
would love it if for the sake of the audiencewho maybe hasn't heard of you, if you could
just share a little bit of your background andwhat is it that brought you to this never
worked the 40 concept?
Yeah.
It's crazy.
I love to just tell people, like, I'm just aguy.
Yeah.
Really nothing special, high school, educated,never ever really wanted to work a job ever.
(01:52):
And, you know, I was taught the 404040 plan.
You know, like, most people were to everybodylistening.
Y'all probably type the same thing where you goto school, work hard, get good grades so they
can graduate and get a good job.
So I was getting ready to get married, so Idecided to take that corporate route just so I
could make enough money to provide for my wife.
(02:14):
Long story short, I became a top producer ofthis company.
They want me to go a year, build their book ofbusiness by a $1,000,000, I did that in only 3
Moneke, and they rewarded me by saying, oh,man, you rocked it.
Thanks for everything you've done for us.
We don't need you anymore.
So, yeah, all my stuff packed up in the boxwaiting for me at the door, which led to me and
(02:39):
my wife just having a conversation.
Well, I was like, hey.
I don't feel comfortable leaving our financialfuture in the hands of somebody else.
And if I can do a $1,000,000 in sales for themin 3 months, I can make at least 6 figures
working for myself.
Mhmm.
And we stepped out on faith We started acompany, got to a point where I was able to
constantly travel, work less than 10 hours aweek, and still be able to make 10, 20, 30,
(03:03):
$40,000 in a month.
That sounds absolutely phenomenal.
And, you know, prior to starting, we were justtalking about how sometimes we and counter
challenges and setbacks.
This is so exciting to hear what you've doneand where you are right now, but tell me a
little bit more about sort of what were some ofthe obstacles that you, faced and how you
(03:29):
presented, you know, how how did you getthrough them?
It sounds like you've got some kind of a beastlocked inside of you in terms of your ability
to just get it done and in record time.
So I wanna know a little bit about how you makeit happen.
Yeah.
And it's crazy because I always, like, I tellthe story so short, and it sounds like it was
such a small time frame.
(03:49):
Mhmm.
But I had to learn a lot.
Like, we talked about beforehand, I really hadto overcome in the past detailitis and wanna be
a perfectionist.
But luckily, like, my journey started I know inour first conversation, I talked about I
started studying personal development and stuffin the 2nd grade.
(04:10):
Mhmm.
So a lot of my background was actually as anartist growing up.
And I was a perfectionist.
I was a published comic artist beforegraduating high school, but people see me work
on a comic book.
And I would draw a page, and I'd go to the nextpage, and I'd be five pages in on the book.
And then every, like, months later, they'relike, How's the book coming along?
(04:33):
I said, oh, let me show you this page I justdrew.
And it'd be the original page, but better.
It's like, oh, you redid that one.
Yeah.
And then Musley is like, oh, you redid it?
Because as I would go through the book, I wouldget better.
I was like, oh, well, the first page is thatyou're back, and I got caught in this cycle,
perfecting, perfecting, perfecting, and neverdoing.
Mhmm.
So do that.
(04:54):
I learned, oh, Jeremy, you just have to getstuff done.
And then I'm glad my mentor gave me a bookcalled The Moneke Thinking Big.
Mhmm.
And in the book, it talks about the 3 failurediseases.
Excuseitis, detailitis, and procrastination.
And if
you do any of those three things, you'reguaranteed to fail.
So it's like, okay, Jeremy.
(05:14):
Stop procrastinating.
Stop focusing on the details.
Don't make excuses.
Get it done.
This sounds like the opposite of what anybody'swise advice would be.
Like, Stop focusing on the details.
But we've all seen people who get I've been theperson who got so bogged down with how is it
(05:36):
gonna work and working on the mechanics thatthe point was missed altogether.
And to your point, you know, I'm maybe crankingout.
Now I'm not a cartoon artist, but I would becranking out.
I don't know.
Something like one page a month, maybe.
Not publishing comic books.
So crazy.
(05:57):
So I think that this the the magic of thinkingbig in those three ideas to be careful or at
least aware of those 3 diseases.
You said
It's acitis, detailitis, and procrastination.
And what is the remedy for those?
Like, It seems like you figured that out.
(06:19):
Action.
You just gotta take action.
To put it more harshly, my most recent coach,when I worked actively with now.
You say, yeah, bro.
Procrastination is just suicide on a paymentplan.
Oh, wow.
And I was like, oh, no.
That was like, I wasn't even procrastinating atthat time.
I was like, I felt that way.
It cut.
Yeah.
(06:40):
Let me let me get up and move.
Like, what's my next step?
Yeah.
For sure.
It's just action cures all.
That's one of my other mentors says actioncures all.
So if you just take action, And, like, I commitfirst.
I figure the rest out later.
I'm like, yep.
Yep.
I'll do it.
Yep.
Consider it done.
It shall be done.
(07:01):
And one of my affirmations that I speak in themirror is, I am my word, and whatever word
comes out of my mouth is what exists.
So if I speak it, it's getting done.
And I one of my favorite teachers says the howis none of my business.
I just need the commitment.
Right?
And I need to start moving forward.
It's not my job to figure out how everything inthe universe is gonna come together to help
(07:25):
make it happen.
Exactly.
I just
need to move.
I think this is so fantastic, and it absolutelysounds like with this remedy to those 3 common
diseases that you could do anything.
I wonder what stops you from doing everything.
(07:47):
Right?
Like, you can do anything with this kind ofmindset.
What what, you know, why aren't you all overthe place?
Like, so many people distracted and chasingsquirrels.
It's crazy.
I am I was talking to a friend last night,actually, and he was talking about another
mutual mentor we have.
And he was like, yes.
Like he says, you can do anything.
You just can't do everything.
Mhmm.
(08:07):
And me being me, I immediately disagreed.
I was like, no, that's stupid.
You can't do everything.
You just can't do everything at the same time.
Or perhaps can't do it all by yourself.
Right?
Like, I, you know, I love this phrase thatkeeps coming up, but you have, so wise when you
understand the value of a team.
I think we talked about this in our lastconversation and, working smart.
(08:29):
You've got some really big ideas.
And I know that you coach people in, strategiesand methods that they could use to really
upscale their business and output and how muchimpact they're able to have.
So I would love for you to share just a littlebit of the secrets that you help people with
some of these struggles because think they'repretty common.
Yeah.
(08:49):
Well, one of the big ones is what we justtalked about was overcoming that
procrastination detail on his perfectionism.
I tell people that the first thing you're gonnado, especially if I'm coaching to coach, is we
gotta launch an MVP, which is a minimal viableproduct.
Like, don't perfect it.
Just launch it.
And then we sell it before we even created it.
(09:11):
So it's very common for my clients to have a 20$1000 a day or $30,000 a day before they even
created their programs.
It's because we can presale.
We just take the action.
And I believe anybody, any person of integrityis gonna fulfill on what they sold.
So just sell it.
If you're an integrous person, you're going toput it together.
(09:34):
And then I just tell people, alright.
Like we just talked about, you don't go as faras your dream.
You only go as far as your team.
So you have to build a team, but don't build ateam for the sake of building the Moneke.
Because before you delegate, there's somethings you can automate.
As we talked about before, I know you're aqueen in helping people automate things with
(09:56):
the pie cast and
Mhmm.
So if you can automate and you can delegate,you can go really, really far.
And I think that is, so smart.
It's really easy to get caught up with, justfaulty thinking.
You know, having having the focus be on all thewrong things, thinking that somehow you're
(10:17):
building strength and laying a foundation andyou know, working on details that are gonna
matter later to your point.
We see a lot of examples of folks who clearlyhave perfected something.
And, I mean, it is beautiful.
But when it's tested, it doesn't deliver, orthe interest isn't there.
And
it's just a waste a waste of your energy andthe value you hoped it would bring it doesn't
(10:41):
do.
So I agree a 100% with your idea that if youreally have integrity, and you really do aim to
serve.
You're gonna get the attention for the thingthat you're offering first because you wanna
make sure it lands in the way that the peoplethat you're selling it to really need.
So I love that you highlight that as a strategyfor folks to, just really uplevel their work.
(11:04):
So what something else that you helpindividuals do besides have $20,030,000 days.
Just get clarity and actually become the CEO oftheir business, if he was talking about,
there's a good book called a CEO only doesthree things.
And if they manage people, they manage numbers,they manage culture.
(11:25):
If you're doing anything outside of that,you're not the CEO.
If you're checking your emails, you're not cl,you're an admin assistant.
If you're editing your videos, you're not cl,you're a video editor.
So I help people figure out how they builttheir business and step back and set CEO role
because most people, they go from employee toself employee
(11:49):
Mhmm.
Where now you get paid less, you work morehours, you have more risk.
Yeah.
That makes such sense.
And that's not the American dream.
We didn't start our business to have lesslifestyle we did it somewhere.
We got more life and more lifestyle.
So we can spend time doing the things we welove with the people we love.
(12:10):
So I help people structure their business thecorrect way so that way they can actually enjoy
their life in their business and still eat thefruits of their labor.
In our previous conversation, I remember yousharing an example about, somebody that you
worked with who had a really good product and agood service that they provided, but they were
just thinking it too small.
And I think that this is a concept that isperhaps thought about like it's overdone, and,
(12:36):
it is so appropriate that very often the exactthing that we need to get more of the liberty
and the freedom that we seek is to thinkbigger.
To expand to kind of go large.
But I wonder about other, you know,applications of that or examples from your
experience and people that you worked with.
Yeah.
I can just say me, for example.
(12:56):
My clients got mad at me because they saweverything that I delivered in my program, And
then there's this other lady who delivered sofar less than me.
It was like she was giving almost nothing.
But she was charging $15,000 more than me andconsistently doing over $10,000,000 a year for
(13:18):
the past several years.
And it's like, your program is better thanhers.
You do weigh more than her.
Why are your prices so low?
Granted, these are the same people who, whenthey originally bought from me, they're like, I
never spent this much money in my life.
And now that they see it differently, it's youknow, I think we discussed that I have a
(13:39):
background in education of 24 years.
I was in the classroom and in public schools.
And you know, there are times when yourstudents are schooling you, right, when you
have to just take a moment and go, okay,teacher.
This is your lesson.
And I guess he responded to that appropriately.
Yeah.
And my prices can be up there, but then I stillhave my lower this stuff.
(14:01):
Also, even to the point where I actually tookmy $25,000 program and gave access to people
now for only $97 a Moneke.
Yeah.
But I do have my higher programs in thebackhand, but you learn so much from your
clients.
Another example of that, I love to give I hadone kid who was financing one of my programs,
(14:23):
and he was 3 weeks late on his payment.
It had no intentions of making his payment.
So his idea was he's gonna hop on the coachingcall and just try to bash my program.
And he gets on there.
He's like, well, I don't like this.
You could this.
(14:43):
You should have done this.
This If I guess he got, like, the other peoplewere gonna rally with him.
Right.
But they rallied against him.
And there's, like, eight people going at thisone guy I'm like, yo, that's cool.
I was like, it's cool.
Alright.
I'm gonna make this adjustment.
I'm a add this.
I'm a add that.
I appreciate your feedback.
And afterwards, one of my clients, like,everything he was saying was total b s.
(15:07):
And I was like, yeah, but if there's any chinksin my armor, I wanna be able to fix it.
I wanna get the best program possible justbecause I start with the minimal viable
product.
Doesn't mean it stays the memorable productbecause over time, it will become the most
valuable product in the market.
(15:28):
Yeah.
I love that.
So it was always an MVP.
Right?
Always.
But that view of the value changed from minimalto maximum or most.
That's something I've never heard of before.
And, I keep having flashbacks to our previousconversation when we're just chatting around
about preparing for this, this podcast.
(15:51):
I wonder if there are some common examples ofchallenges that you see.
I know you work with a lot of coaches, but youhelp businesses do, the work of scale as well.
What are some of the, common pitfalls that yousee people experiencing these days?
Lots of them.
So many of them.
Most people are in their own way.
(16:11):
That's the biggest thing.
So people really need to grow themselves first,and that's the biggest key that everybody
misses.
Because at the end of the day, your businesswill never outgrow you.
So if you're trying to have a $1,000,000business, but you're a $50,000 person, you will
never have that type of business.
(16:32):
And if it I think it was Jim Roan who said itbest that if someone gives you a $1,000,000,
you best become a millionaire really fast, oryou're gonna lose all that money?
Exactly.
I've never heard that Jim Rowan quote, but thatis spot on.
And it makes me think about not everything isbusiness and sales and marketing.
(16:56):
But everything is business in sales andmarketing because now that I'm working in the
area of business, having been a school leader,this is exactly what I confronted.
When I became a principal, it was immediatelyapparent that I'd better become a principal or
the principal ship was gonna eat me alive.
Right?
Like, that's what it was designed to do.
And I think that, this other point that youmake about how important it is for individuals,
(17:19):
no matter who you are, whether you're theleader of your business, the leader of your
home, the leader of Whatever it is that you'reshowing up in, you've gotta lead yourself first
and show up for yourself first.
Be the best first.
I think we all get it twisted.
And we think that when we pour out of us thatwe're gonna be somehow giving all this great
(17:40):
value and it's actually the reverse that wehave to make sure that we're fortified, like
you said, and strengthening the chinks in ourarmor, which is gonna bring us more resilient
and I love to talk about sustainability becauseI think everybody's seen a good idea that
didn't last, right, like, to be able to,maintain whatever is that virtue and value that
(18:01):
you have to offer and have it last past you,that would be ideal.
Yeah.
And, you know, very often not the case.
So that's such such good advice.
What's something else that you see as apitfall?
Yeah.
So after in which 98% of success is all mental.
(18:23):
Yeah.
And I don't care what the endeavor is.
Is all even to the point where I'm getting somuch crap for my family now because I did this
post at my They know I don't like going like, Iam anti school.
I'm anti job.
I'm anti college because best case scenario,You end up at a job.
(18:44):
She was like, I'm not gonna support that.
That's not
my fault.
They forced me to go to my cousin's collegegraduation.
I'm like, alright.
Cool.
So I did an Instagram reel, which has been oneof my most best performing reels recently.
About college as a scam.
You did not do that at the graduation.
At the graduation.
Oh my gosh.
And I I was talking to my family becausethey're like, why would you disrespect your
(19:09):
your cousin like that?
I was like, I didn't say nothing about her.
The people are really disrespecting her y'allbecause I know her value comes from who she is
and who she is, so I know she's gonna besuccessful no matter what.
But child incur value comes from a sheet ofpaper.
See, the real accomplishment in college isn'tthe degree.
It's the belting the ability to set a goal andto work towards that goal until it's attained
(19:35):
it.
That's where the real ability comes from.
So It's all a it's it's everything is amindset.
And once you get the right mindset and theproper perspective, everything becomes
different.
Because your perspective always affects yourperformance.
How you do what you do will always affect howyou do what you do.
(19:55):
So most people jumped into entrepreneurshipwith the wrong perspective.
And my one of my first mentors, he told me theonly difference a multimillionaire and a ditch
digger is simply the way they think.
Mhmm.
And most people just don't get the dot processright, and we don't get that Right?
Everything else falls.
(20:16):
They start working on the wrong activities.
They don't work on income producing activities.
They work on minimum wage activities.
They start trying to focus on the things thatjust don't matter.
And that's the biggest mistake people are gonnamake.
They get in.
They think, oh, My company's gonna be sosuccessful, Moneke, because look at my logo.
(20:36):
Look at it.
It's beautiful.
Look at my website.
Nobody's ever gonna see your website or yourlogo, bro.
That is again.
Yeah.
I think You highlight so many important so manyimportant ideas right there.
Like, first of all, something that youconstantly, referred to here is not only the
(21:01):
amount of reading that you do and then theapplication of the concepts that you read,
right, so that you can just rattle them off onyour fingers and talk about what that looks
like in action.
But the second piece I hear as a recurringtheme is the value of mentorship.
Right?
Like, it's so easy to have your ownperspective.
But I'm always amazed when I learn somethingnew, because everywhere I go, every
(21:26):
conversation I have, I learn something new,that I didn't know.
And I just keep rehearsing this phrase.
You don't know what you don't know.
You need to show up curious and eager to learnlike here I've arrived to your point.
You've graduated college.
It's not the end.
This is just one accomplishment.
(21:47):
And to your point, it absolutely is not who youare.
And I think that's so important.
I mean, it's a crazy bold statement that yousay about your anti education, and it's I just
had somebody else in another session tell me itwas education's all wrong.
And I think to a certain degree, if our mindsetisn't right, it absolutely is wrong.
(22:10):
If your mindset is right, then perhaps itserves you well.
If you understand what value you're taking fromthat and what opportunity you have with it,
then, you know, maybe it's not wrong for you.
But that powerful mindset that you mentioned,that attitude and kind of having your priority
straight, It's amazing how you say the very thesubtle difference between a person who's doing
(22:32):
the lowest, least profitable work and someonewho is directing the people who are doing the
most, you know, the highest and the mostprofitable work is literally just a mindset,
just a way of thinking, and absolutely openingup more creativity and flexibility.
I wonder what are some of the othercharacteristics that you've observed in people
(22:55):
that are sort of able to make that shift fromthinking small to performing big.
So characteristics, being open, being a sponge,Being teachable.
You have to be teachable.
That's the and we're just talking aboutmentorship.
Like, that is error.
(23:17):
It is literally the cheat code.
Mhmm.
And that was my biggest problem with college,and I went to college twice know, you combine
both the times I went to college.
It still doesn't equal a freshman year.
But I went there and I said, hey.
I'm going to take these business classes, I'mgoing to go.
I'm going to network.
(23:37):
I'm gonna make a handful of really goodconnections, and then I'm gonna leave.
And that was my thought because, like, I knowwho I know is gonna be way more beneficial than
what I know.
And the end of the day, I'm I owned a tattooshop back then.
I had a tattoo shop when I was twenty yearsold.
(23:57):
I'm in this business class, and I'm looking atmy profession, like, You're a $60,000 a year
professor who's never owned a business, talkingto a twenty year old business owner who
actually owns a business.
I was like, you can keep your theories.
I'll take my experience, and I'm gonna meetsome people to further that experience.
Right?
(24:17):
So but I don't even know where that thattangent came from, but but just the value of
the mentorship.
That's what it was was people will go to schooland learn from somebody who's gonna give them
dairy from a book who's never actually had theexperience.
Whereas, I think people are better suited to gofind someone who's already done what they're
(24:40):
trying to accomplish and learn from them.
Mhmm.
But at
the very least have access to somebody that'sdone what they've accomplished.
So for me, I know we talked a lot of spiritualstuff on our other call, and we can definitely
go there.
But even from a scientific perspective, I'd I'dlike to talk about, like, when we look at,
(25:01):
like, the laws of physics, right, we have, allthese different laws, like, the the law of
inertia, object at rest was stay at rest unlessacted upon by an outside force momentum, not
object in motion, but stay in motion.
That's acted upon by an outside force.
We all hear that.
You know, energy's never created nor destroyed.
(25:21):
It just changes form.
Mhmm.
Then
there's the law after if you're an entropywhere anything left to his own devices moves
closer and closer towards this order.
Mhmm.
In other words, if you're left to your owndevices, if you don't have a coach, you're
gonna move closer and closer towards thisorder.
Scientifically speaking, everybody needs tohave a coach.
(25:44):
We need somebody outside of us to look at us,to look at what we're doing, and to help us
move because nothing gets better on its own.
I don't I I agree 100%.
I think the other thing is that, a really goodcoach is going to not only point out your blind
(26:06):
spots and stay a couple or, you know, manysteps ahead of you.
I think you definitely need to be findingcoaches and mentors like you said who have
walked the path and have access to somethingthat you do not because you're moving forward.
But I think another value in, mentorship andcoaching is it's ability to help us be better
(26:28):
at seeing ourselves.
Because I think one of the easiest things to dois to be completely blind.
I talk about autopilot all the time when I wasa school leader, One of my biggest frustrations
was that it seemed like I was trying toreprogram something that was determined to stay
the same.
And if you just let it go, like you said, itwould run on its own closer and closer to
(26:52):
disorder, not willing to surrender.
One of the best experiences that I've had sinceI stopped doing that work and started to focus
very intentionally on my thoughts, my desirethe goals and vision that I have and the
intentional actions that I take to make surethat those are aligned I learned that through
coaching.
(27:12):
I would not be doing that independently if itwere not for the coaching that I got while I
was just, you know, having disorders swirlingaround me constantly and thinking life sucked,
to, you know, being in a position now whereeven when there are negative things around, I
have a better amount of control, and I'm muchmore able to stay the path that I intend.
(27:36):
Because I know what the distractions are, butthat is not something that I developed
independently.
I needed somebody walking alongside me.
To help me see those things.
And now I'm better at it to a certain degree.
Right?
Like, there are things I haven't experiencedyet.
I still have blind spot.
That's one of the craziest things aboutadulthood.
We thought that when we got older, everythingwould get easier.
(27:58):
We'd arrive and then we get to, you know, weturn something in our forties.
Like, I've you know, and something in myforties, and then we get to prop our feet up.
And that day doesn't come.
It literally is a journey that we're on.
There are always challenges, alwaysopportunities, always blessings, all of it
always present if we really stay plugged in thegame.
(28:19):
So I love this, commonality that we have aboutthe value of mentorship and coaching as really
powerful tools.
To aid us in getting to the places that wewanna go.
One of my favorite things is when a coach says,that's not it.
And look, I see you hiding.
3 weeks in a row, you shown up avoiding theexact thing that you told me 3 weeks ago, you
(28:44):
know you need to do.
So when are you gonna do that?
And, I mean, that's what that's what you need apartner for, to tell you the truth, not the
part that you wanna hear.
So
Yeah.
That's the thing I love about my main coach, Igave him full permission to just tell me like
it is.
He tells me like
it.
Yeah.
I think we talked about that before.
(29:05):
You know, I I guess some people do like to bepaid to air quote feel good.
I don't.
Fields can make myself feel good.
I can tell myself it's okay, and you're doing agood job when it's not.
I you know, if if I'm working with somebody, Ireally want them to help me see what I'm not
seeing.
And not do the work for me, but help me, tolearn and implement things that are gonna just
(29:26):
raise me up level.
Like, I'm gonna be functioning at a differentlevel.
I feel like that's the point of coaching.
And I love that this is the kind of supportthat you give to people in their businesses.
Something that just came to my mind is thisconcept that I have that, you know, we can
apply these sort of ideas to our business orour professional work, but it's really
difficult for these things not to carry overinto other areas of our lives.
(29:48):
I personally feel like I'm a betterprofessional because of the coaching experience
that I've had.
I'm a better parent because of that.
My financial awareness and action is better.
Everything sort of slowly gradually improves,like, as ripples, from from that focus and that
concentration.
I don't know if you have any perspective aboutthat, but
(30:09):
Yeah.
Because how you do anything is how you doeverything.
I think that's a perfect tagline right there.
Sorry to interrupt.
It's so true.
How you do anything?
It's how you do everything.
And I know we talked about be do have before,and I can go down here now, but I
can do that.
Who you are is who you are.
As one of my mentors would say, who you is iswho you is.
Yeah.
Because that's fun.
(30:31):
So it's like, it doesn't matter whether it's ifyou learn, so I I love it.
I got to watch one of my mentors do a traininglast night, and I haven't seen her do a
training again.
A while.
Mhmm.
And, like, her, her husband, like, told myfavorite people on the planet.
Like, they've had a coaching relationship.
(30:52):
They're more like a mental role right now, butthey don't necessarily coach me in business.
But I mentor by the example they are in mylife.
So, like, I'm just so close with them.
Like, when when they had their first daughter,I was at the hospital that night, like, holding
their daughter, like, very close.
Very close.
And
(31:13):
She's doing the training.
She's talking about how before she was able toreally hit love's success, she was like, we
talk about distraction.
She's like, I was just so cluttered.
Like, everything was just chaos around me,like, mentally because everything was chaos
around her physically.
And she was like, if I just clean out my carand I start washing the dishes, getting them
(31:37):
out of the sink and removing the clutter fromaround me, it'll remove the clutter mentally.
And when she got more organized in her life,she got more organized in her mind.
She got more organized in her business.
Mhmm.
So everything's going to carry out into otherareas, and that's why I cleaned off my desk
today.
Spray cleaned it everything.
(31:57):
I was like, oh, yeah.
I can I clean this?
And it is is everything comes from who you'rebeing.
Mhmm.
So I believe god's success formulas be do have,which is the simply states, if you don't be,
you can't do.
If you can't do, you won't have.
(32:17):
If you be a little, you'll do a little.
If you do a little, you'll have a little.
But if you be a lot, you'll do a lot.
If you do a lot, you'll have a lot, and,Moneke, this is what's cool.
A lot of people when we wanna change ourresults, right, like our outputs, like, outputs
a result.
(32:38):
So if people want a scientific formula tosuccess, If you don't like the results, if you
don't like the output, change the input.
Mhmm.
Like, doing more or what doesn't work isn'tgonna get you the result.
That's not to people.
(32:59):
Working harder will never make you successful.
Working hard at what doesn't work doesn't makeyou successful, it only makes you tired.
Mhmm.
So
if you don't like the output change the input.
So here's the interesting thing.
Having is an output.
Doing is the input.
Mhmm.
But doing is also the output
(33:22):
Of the
to being and being just the input.
Mhmm.
So everything starts with who you be.
Mhmm.
So even a person will never consistently dobehave in a way assistant with whom they see
themselves as being.
Mhmm.
And like we talked before, I love words.
So even if we look at the word behave, thefirst two letters, be, b, the next four
(33:47):
letters, have, b, and have.
If you don't b, you can't have.
Mhmm.
Because you will never behave in a wayinconsistent with whom you see yourself as
being.
So everything starts with the person thatyou're being.
I love this
because, this just keeps coming up as a
simple sort of plug right there.
And a really true concept that brings it downto, like, if you're trying to unlock the
(34:16):
mystery of success for you, whatever thatmeans, because we each have a different folk a
different motivation, a different drive, adifferent purpose, perhaps a different,
business or area of work but the principle isconsistent across all of the areas.
And very often, we're focused on all of thethings external to us.
And to your point, just you showing up beingthe best version of yourself.
(34:43):
And we talked about this, but being and thendoing like the person who already has the thing
that you're envisioning, that you're strivingfor is the secret to getting it.
It's not changing all of the external featuresand getting everybody else to be something.
It's a crazy funny example that I use with myown kids, but I just share with them how in
(35:06):
their dynamics each of them has
the power to completely
change whatever circumstance they facetogether.
The only thing that needs to happen is onedecides to be different.
They don't have to influence the other person,the dynamic automatically changes dramatically
if just one of them steps up to your point.
(35:29):
And I don't normally say being different.
I just say show up, you know, better orwhatever it is that I talk about that, but I
love this example.
And I tried to get it when we talked the lasttime, but I want you to say the bee do have one
more time.
Be a little.
Give us give us all of that once again.
Yep.
If you don't be, you can't do.
If you can't do, you won't have.
If you be a little, you'll do a little.
(35:51):
If you do a little, you'll have a little.
But if you be a lot, you'll do a lot.
And if you do a lot, you'll have a lot.
I just love that phrase.
It's something that I'm gonna teach to mychildren.
This value of first having in your sites, whereis it that
you're going and then focusing every day onbeing
(36:14):
the person who is going to have, whatever thatdestination is, and acting from that place.
We talked briefly the last time about themessages that we give Fields, and I think it's
very fitting since we've just, you know,indirectly.
I hope I don't lose any education friends overour earlier comments.
But, I mean, I know that they're in thetrenches and they get it.
(36:35):
Being we we talked about what it is that wealways ask our Fields.
What do you want to be?
Who do you want?
You know, what do you wanna be when you growup?
And you have a very interesting perspectiveabout what we should be asking our kids.
And what is that?
So instead of asking, what do you wanna be whenyou grow up?
I'm gonna ask them, how do you wanna live?
(36:57):
Mhmm.
And I believe midlife crisis has come up fromthe point of we have this vision in our life.
Like, oh, I'm a travel the world, and I'm a dothis.
I don't have this nice house, and I'm a be on aboat.
And then, oh, what do you wanna be when yougrow up?
And then they become a profession that doesn'tprovide that lifestyle.
(37:17):
Mhmm.
Now all of a sudden, there's this disconnectAnd now people are just going to depression
because and,
like They didn't get the outcome they hopedfor.
Exactly.
So I'm like, how do you wanna live?
And let's reverse engineer.
So first of all, how do you wanna live?
And then who do you have to be?
To have that type of lifestyle.
(37:39):
And that was the question that was alwayspowerful for me because I knew I want to be a
full time husband.
I want to be a full time father but I stillwant to make millions a year.
So who do I have to be to make that a reality?
And first of all, is there anybody that that'salready living like that.
Mhmm.
Because if no one else is doing it, is it evenpossible?
(38:01):
If there's no one else is doing it, how do Imake it possible?
Mhmm.
Because, Scott, the next thing I imagine wouldbe impossible for me.
Yeah.
I love all the questions.
And, for sure, these truths that are great to,you know, study, learn, recite, you know,
(38:22):
rehearse if you were a kid in the kind ofupbringing where you had to do Sunday speeches
and things like that.
But more importantly, to make this anapplication that you have anticipation around
and that affects your behavior and the way yougo about your life is the way I practice those
values.
It's not so much about what people need to knowabout me, but it's the way that I'm operating.
(38:44):
This is the way that I, you know, this is whatmy faith is to me, that it it is absolutely who
I am.
It's the way I be, and it's what I do.
Which has complete, you know, impact over thepiece that I have, the, the resources I have
access to, and all of this as well as theoutcomes that I've experienced.
(39:06):
I think this is such a powerful question,though, about asking our children, how do you
want to live so that they get to reverseengineer or put said another way, do the math.
What adds up to make that possibility?
And if we don't know what adds up to make thatpossibility, then We get to investigate to find
(39:31):
a possibility, right, or to create apossibility, which is a lot fun.
And it sounds like to some degree, you've beenworking some of that out.
And one of your key resources is you justshared the secret.
You look out and see who's already doing it.
Perhaps you're combining a couple of ideas, andtrying things out.
(39:52):
Yeah.
And you said something that's crazy, and Idon't know if you've been able to look at much
of my content, but you talked about what I sayis one of the greatest gifts you can ever give
yourself.
And that's anticipation.
Mhmm.
And so I I'll love to do this training where Italk about beliefs.
(40:12):
And one of my mentors says everything rises andfalls on your belief.
Mhmm.
So Your beliefs will create your dots.
Your dots create your fillings, your fillings,create your actions, your actions create your
results.
You were talking my co losing language rightnow.
Sorry to keep going.
So when we have a belief so most people onlylook at the facts in life.
(40:36):
Mhmm.
And
as people, we observe the facts through oureyes and through our ears.
And then when we observe the facts, we put aframe around that fact And what's the purpose
of frames?
Framess create focus.
It's
like the reason we put a picture inside of aframe is because we want people to focus on
what's inside the frame.
Mhmm.
So we put a frame around the facts in the formof a focus, and that frame's gonna have a
(41:01):
positive side and it's gonna have a negativeside.
It's a lot of polarity.
Everything has opposites.
Like, no one's ever seen a one side sheet ofpaper, one side of pancake, one side of slice
of bread, Not because
it things have two sides, like a sheet ofpaper.
Everything.
And it's not because a one side of thingdoesn't exist is because it can't exist.
(41:24):
Mhmm.
There's no such thing as a one side atanything.
If there's a positive to anything, there has tobe a negative.
If there's a negative, anything, there has tobe a positive.
So the frame's gonna have a positive side and anegative side.
Every fact has a positive and a negative.
So we put a frame around the fact in the formof a focus.
And if we focus on and our focus is gonnacreate the belief.
(41:48):
And I believe it's gonna be positive.
It's gonna be negative.
Now if the focus is positive, then the beliefis faith.
And if the focus is negative, then the beliefis doubt.
And most people think that, you know, faith isbelief, doubt is the absence of belief, but
that's not true.
They're actually both beliefs, faith is beliefin the outcome I desire.
(42:11):
Doubt is belief in the outcome I don't desire.
Mhmm.
So when the the when the belief is positive,that's faith.
And when the belief is faith, then the dots arepositive, So the emotion we have is
anticipation, which is the greatest gift youcould ever give yourself.
(42:34):
And anticipation gives you the energy to do thething.
I love using the analogy of, like, I don't knowif any of the viewers, like, he then child like
me, But it's like, we all remember, like,Christmas.
It's like, you go searching through your, like,the house, y'all look for your parents' stash.
Try to see if they got you the stuff you askedfor.
And then when you find it and you see all thestuff you're asking for, come Christmas Eve,
(42:58):
you can't sleep.
Yeah.
You're still with so much anticipation becauseof the things that you know you're going to
get.
So anticipation gives you the energy.
There's nothing you can't do when you haveanticipation.
You would do whatever it takes because you knowyou're gonna get the result.
But when we focus on the negative, doubt, thenthat creates negative dots to create the
(43:22):
feeling of anxiety.
And some people think fear and anxiety are thesame thing, but they're actually not seeing
fear is caution over a real and present danger.
If there is no real and present danger, thereis no fear.
Anxiety is wasting present energy on a futureoutcome that's undesirable to me.
(43:46):
So in other words, if I'm sitting here in thisoffice right now, and arranging pit bull comes
to the door.
And I started getting this phone in my heart.
That's probably fear.
Yeah.
But if I'm getting ready to make a sales calland I'm like, oh, I'm nervous.
Well, if they say no, if they don't wanna buy,that's not fear.
That's anxiety.
(44:06):
Because now you're wasting present energy on afuture outcome that you don't desire.
And the key distinction the fear is beautiful.
I love fear.
Because if that pit bull comes in here, I'mclimbing up on the desk.
I'm trying to get out of the way.
Fear causes you to move.
Yeah.
Anxiety causes you to freeze.
(44:27):
Mhmm.
And you do nothing.
So if the feeling is anxiety, you freeze Sowhat action do you take?
At least a paralysis.
You do nothing.
And if you don't do the thing, you can't havethe results.
So your beliefs create your life.
And the crazy thing about the word belief,because I'm a big worst guy.
(44:49):
Yeah.
Just give us one more.
What about belief?
Believe.
If you look at the word believe, it means toaccept something as true.
But in the middle of the word believe isanother word, lie.
So in the middle of a word that means to acceptsomething is true is a word that lie was
(45:14):
literally means to deceive.
I believe that's what we will call an oxymoron,or you could look at it.
That's a clue.
What's the clue?
Anything I tell myself about a future outcome,I made it up.
Exactly.
In other words, it hasn't happened yet.
(45:36):
So it's just like, if I say after this podcast,I'm going to go downstairs and grab some lunch.
Is that true?
You've accepted.
It is true.
Yeah.
Fraud.
No.
I could get up, trip over my desk, fall, breakmy neck.
That would be catastrophic.
(45:57):
But I forbid that happens, but Yeah.
Is it possible?
Yeah.
But if I say I'm not gonna do it, does thatmake it true?
So if I'm hopping on a sales call, if I say,oh, everybody I speak to buys from me, does
that make it true?
No.
But if I say they're not gonna buy from me,does that make it true?
(46:17):
No.
Ending I tell myself about a future outcome, Imade it up.
So, anyway, the lies I tell myself about myfuture will create the results.
My beliefs create my results.
I love it.
So I didn't know where you were going about thelie in the middle, and I've not heard it said
(46:37):
this way, but I do absolutely teach people thestrategy and the skill of creating the story,
and I don't mean a story like a narrative, butthe one that serves them, what is the outcome
you desire what do you need to believe?
What do you need to think to accomplish thatgoal?
(47:01):
You could just, you know, go with whatever isyour automatic thought You could go with the
most common thought.
You could believe what everybody else says andwhat everybody else believes.
Or to your point, you could tell yourselfwhatever you wanna tell yourself that's gonna
help you get closer to that great goal thatyou've identified.
I think this is, such a simple thing thattermining before we get started, that we're not
(47:31):
gonna get it done.
And we're literally choosing, which I think isanother reason why it can be very helpful to
talk over your thinking and to work with acoach or mentor because those people who are
not emotionally attached to our to, you know,our ideas are better able to help us do that
practice I talked about of sniffing thosethings out.
And I think we can get one of my favoriteexamples of, you know, I don't know if this
(47:55):
came from childhood or growing up with lack insome ways or what, but I will occasionally
catch myself saying to my kids when I see thembeing wasteful about what they what we can't
afford.
Like, we can't afford and I've learned to stopmyself in the middle of that.
Right?
Like, it's not that we can't afford it.
(48:15):
It is that I don't want you to waste it.
Like, let's just be specific.
Right?
We can afford whatever we desire.
Yeah.
I would encourage the waste.
And one thing that stretched me, which I reallydidn't wanna do, so I also my wife and I, we
had Network marketing company also hit the topof the pay scale for this company.
And as one of the rewards, they send us allexpenses paid to Disney, and Universal Studios
(48:41):
and 1 in night states rent out the parks forabout 4 hours.
So it's shut down exclusively to, like, us andthe other qualifiers.
And every ride is open for free.
Every concession stand is open for free.
We get as much as we want.
Don't have to pay anything.
In the teacher's abundance, they say go toconcession stands, order some food, take one
(49:04):
bite, throw it away.
Go to the next one.
Take a bite throw it away.
It was like because that's where it's like tohave abundance.
Mhmm.
Nothing's wasted.
Like, One of my favorite quotes that one of myfriends makes me use every time he interviews
me is he reached into abundance and tookabundance yet in abundance remain.
(49:25):
When you're done with an infinite guide, youcan never take more than your fair share.
I think, this is another, part of animprovement to your mindset that is just so
liberating very often.
We are thinking and operating from doubt,disbelief, lack, need, and the kinds of things
(49:48):
that close us off from seeing all of thepossibility and the options that are available,
whether we're problem solving a sales approach,or you know, looking to do something like, lose
weight.
It is so empowering and helpful I have found.
To be aware of the abundance that is availableat any given moment of everything.
(50:12):
Like, just pick anything Get that thing in yourmind and then walk around for a day and see if
you can keep track of how many times you seeit.
The other thing that I love is this skill wetalked about the gifts that were given.
You said one of the greatest gifts we can giveto our self is anticipation.
I believe that, our body that we live in.
(50:33):
1st, it's not who we are.
And second, it is one of the greatest giftsthat we each have been given.
And it is a gift that is given to us.
Now we have a purpose to others.
Right?
But the gift that it is to us is like first ofall, the way that it serves itself is
fascinating, and we don't have time to talkabout that today.
(50:56):
But the other thing I love about our brain isthat it can kinda go two ways.
I like to make the parallel of the brain like atwo year old child.
If you like we were talking about earlier,leave it to its own devices, it's gonna move
toward chaos and make a bunch of fears andcrazy ideas and not be productive and probably
riddled with anxiety and, you know,fascinations and all kinds of things.
(51:17):
But given a specific, like you talked about, aframe and a particular focus, Oh my gosh.
The brain is beautiful.
And we'll literally go and find all theevidence, the resources, the connections and
opportunities that you seek.
And I feel like this is we could we said thisthe last time we could go on But I wonder if
(51:40):
there's anything that you would like to addbefore we wrap up just so we don't lose the
people.
And maybe we need to do exactly as we said andhave another chat another time.
Yeah.
I'm happy as often as you need me on here, Iwould say if I had to leave people with
anything,
Just that one thing because you know that's myfavorite question.
(52:01):
What is the one thing that you think everybodyWhether they are professional working in a job
and happy to do it or, you know, looking to getout and do something on their own, maybe
they've been doing something on their own foryears.
They're really underperforming and they wouldlike to see and do, be, and do, and have more.
What is it this one principle that you feel isjust applicable for everybody?
(52:25):
Yeah.
If I leave with the most important thing isunderstanding we do have.
Mhmm.
Like,
once you understand that and, you know, I couldtalk about that for 2 hours in itself.
But understanding who you are and I'll leavethis.
Alright.
Because I think this is important with just thebelief to help you become the person.
(52:51):
So we talked about the the lies and and belief.
Right?
Uh-uh.
So One thing is it's called the mirrortechnique.
And the mirror technique is basically where youget in front of a mirror, and you tell yourself
a pack of lies.
Mhmm.
So in other words, why won't everybody watchingthis and listening to this to do is to just
(53:14):
list out all the traits of who you are or atleast the person you need to be because that's
who you are.
Write out all those traits in the presenttense.
So I and I will even put it.
I am so happy and grateful now on that.
And then just list out all the things of whoyou are.
(53:37):
And then the mirror technique is where you getin front of the mirror and you just tell
yourself a pack of Fields.
And it's the most powerful thing because theysay
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