May 31, 2024 • 23 mins
In this episode, Moneke Fields chats with business coach Adrian Marquez about his journey, challenges, and strategies for success. They delve into the importance of personal development, leadership, visionary goal setting, and problem awareness in business. Adrian shares his unique 'Airplane Concept' and his approach to time optimization. The conversation concludes with an inspiring business transformation story.
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(00:00):
Are you ready to unlock your full Markablysimple.
The podcast dedicated to helping you do justthat.
I'm Monique Fields, and I believe that with theright strategies, anyone can achieve remarkable
results.
Whether you're a seasoned leader or juststarting a business, this podcast is your guide
(00:22):
to achieving your goals with and efficiency.
Let's embark on this journey together and makesuccess Hello, and welcome back to the podcast.
I'm Monique Fields, and I'm excited tointroduce to you.
Adrian Marquez.
He is the owner of Prosper Business Coaching,and he is a business made simple certified
(00:49):
coach who works particularly with home servicebusiness owners.
Adrian, thank you so much for joining me.
Welcome to the show.
Yes.
Thank you, Moni, for having me on here.
It's a pleasure to be on here and give you guyssome value today.
Of course, thank you for introducing me.
My name is Adrian Marcus, a certified businesscoach.
(01:09):
I help service based businesses who are eitherstuck in their organization, you know, kind of
just in in those day to day operations.
I help them with the 6 step proven plan to getyou unstuck, get you moving in that business,
and optimize that business for revenue andprofit.
Thank you so much for having me.
This.
Yes.
So we're gonna get into all of the nuts andbolts, but to get started and to give our
(01:32):
audience just a little bit of context for whoyou are.
I would love it if you'd share a little of yourbackground and what it is that brings you to
the work that you're doing right now.
Sure.
So, I've always been involved in business.
I'm sutter her entrepreneurship, journey realearly on.
She opened up a restaurant.
The restaurant lasted about maybe 10 years, andthey, you know, they had to shut it down.
(01:53):
They were just losing some monies after that.
My dad started his business, so we can help himget that going, get that started.
From there, I moved into, I moved to college SoI went for pain and body.
After that, I started off my own business.
1st 6 months were pretty good.
But after there, things kinda started todecline.
(02:13):
Of course, I wasn't an expert in, operations.
I wasn't an expert in human resources.
I knew how to get the service done and sell it.
So that's what I was doing.
After there, I had to close that shop down,move into insurance and sales, when I was in
insurance sales, of course, I kept comingacross small business owners just struggling.
I mean, some of these guys hadn't paidthemselves a check since they started their
(02:35):
business.
I'm like, hey, guys.
I mean, you're number 1.
You gotta pay Don't give your family what'sleft over.
So, that's when I met Don, and Don was able to,take me in, mentor me, co to me, trained me,
and then certified me to become a business madesimple certified coach.
After there, I took that 6 step proven plan tohelp these small business owners before I left
my corporate job, and we were able to 2 x theirbusiness.
(02:57):
And now their their business runs on autopilot.
From there, I started off my own coachingagency see it now.
I help service based businesses optimize theirbusiness for revenue and profit.
That's fantastic, Adrian.
And I love that you share that really in yourfamily, the value of Entrepreneurism and having
your own business really started there.
(03:18):
And that you, after completing your time atcollege opened a business of your own, so you
know firsthand what's really involved for thesmall business owner or entrepreneur.
And it seems like you've got a lot of passionand have engaged in the study that it takes to
help people optimize their businesses.
So one question I have is what are some of thechallenges that you notice, in your own
(03:42):
experience and observation?
That, sort of lead to this growth anddevelopment that you've had and now are helping
other people to have.
Yes.
So where I see a lot of small business ownerstruggle is with their personal development.
So sometimes when we're running a business, wedon't think that we have to keep developing
ourselves So we're able to run and and continuethis business.
(04:04):
Of course, later on, you know, if you'reselling off as a sole promoter, you're gonna be
later on, you know, hiring team.
You're gonna have to run an organization.
So as an owner, you need to become a betterleader.
You need to become a better business owner inorder to keep that business running and
healthy.
So I feel like that's where it comes in is ispersonal development first.
(04:24):
I think that's what they Yeah.
They they struggle.
And I think, you know, not to point you outbecause I have, the same experience in my
leadership and, you know, growth journey.
You spoke about when you had your auto shopthat, you know, there were parts that you were
good at, and, you know, there were the partsthat you weren't really prepared for.
(04:45):
So I hear what you're saying about justadvising people to make sure really having a
well rounded approach to their development sothat they have the opportunity to sustain their
business longer.
And I imagine that this is connected to exactlywhat it is that you teach and guide people to
do.
So maybe could you tell us a little bit aboutwhat it is that you help people do
specifically?
How do you teach them, or what do you teachthem?
(05:06):
Sure.
So we'd like to think of your business like anairplane.
So there's usually 6 parts to your airplane.
Of course, we might not be able to run everysingle one.
We might had to, hire a team member to kindatake care of their department.
But in general, there are 6 major parts torunning a business.
So we have, of course, we like to think of ourbusiness like an airplane where cockpit is the
leadership.
(05:27):
Our right engine of our airplane is themarketing, our left engine is the sales.
We have the body of the airplane, which is ourservices or product.
The wings of the airplane.
I mean, the body of the airplane is ouroverhead and operations.
The wings of the airplane are our products andservices.
And then the gas Right?
The fuel tanks for that airplane or the cashflow, without cash flow, the business will
(05:47):
crash.
So those are kind of the 6 parts of thebusiness, depending on where they're struggling
at, we jump in and we help them.
Usually, I see a lot of small business owners.
We kinda gotta, we kind of have to start themoff with the leadership part.
Get their get them going, get them out of the,you know, if if we're using that airplane
modder, get them out of the back seat, givingcrackers to the clients, get them into the
(06:10):
pilot seat, managing that business and flyingthat airplane.
So that's where we teach those entrepreneurs ishow to get out of the day to day operations and
into the cockpit driving the airplane.
You're the vision.
You have I mean, you're the visionary.
You you made the vision.
You have what it takes to get it from point ato point b.
Just need you in the driver's seat.
(06:30):
So that's what I helped you small businessowners do.
Now for personal development, that's where weactually help you become a hero on a mission.
Now a hero on a mission helps you in yourpersonal development.
So with that, we go in there and we write your1 year goals, your 5 year goals, your 10 year
goals, and then we write your obituary.
(06:52):
Right?
What is it that you want people to say at theend of your life?
And I feel like that is where it starts.
Becoming here on the mission, from there, wecan start working on your on your business, but
I feel like the leadership part in the selfdevelopment is where we need to get started.
Yeah.
This is a really impactful point that you makefirst with thinking about how the business is
(07:13):
structured, you're really pulling that leaderaside and showing them the, the longevity that
they're gonna have and the, increased growthand capability that they'll have by just taking
a moment to get out of working in the businessso that they could be really strategically
working on it.
So I love that you're, like, pulling thatperson into the pot, the the cockpit, and
(07:36):
really working with them, supporting them to beable to take on that visionary role if they
have been so head down in the work that perhapsthey're not leading leading the the flight, so
to speak.
And then the second thing that you said aboutwhile they're in that cockpit, getting them to
do the individual work, and I love the phrasethat you use about being a hero on a mission.
(07:58):
But it's like you've gotta know what you wantthe end to look like so that every step that
you take toward that is purposeful and alignedwith this purpose and vision that you've
identified.
So I feel like, you know, now it's really clearwhat you mean about doing personal development
work.
And I think that this is so important, not onlyfor business owners, but really any leader, any
(08:21):
organization leader.
And I would say even, you know, pair We'releaders too.
We lead little mini organizations and ourfamilies.
And these are really important ideas that, needto be applied.
So what are some of the strategies likespecific?
You know, if you could just give us a teaser ofstrategies that you use when you meet the
person who is so encumbered with the work.
(08:42):
Their their business is their life.
They love it.
They're giving everything to the job, andthey've got a wrench in one hand, a hammer in
the other, you know, and I who who's in theoffice?
Who who's planning what's next, right, becausethey're doing the job.
What is it that you do to help individualskinda get out of that that space
(09:02):
to to be more visionary and, you
know, operating from the cockpit in theirbusiness.
Yeah.
So, sometimes it's hard.
When we're coming in, we're, let's say, we'retalking to that business owner who, like you
mentioned, has a wrench and the business at onehand, they're running that business.
From step 1 to step 5.
Right?
With that person, we really have to make sure,one, that their problem where if they're not
(09:25):
problem aware, then that's where that that kindof struggle comes in, for me jumping in to help
them because they're like, well, I'm notproblem aware.
I know I don't have a problem.
I'm running this business from step 1 to 5, andI've been doing it for years, and it's been
working out right.
Of course, they're probably only stuck at lessthan a $1,000,000.
Now to get that over a $1,000,000, get that to$5,000,000 a year, they need to start
(09:47):
delegating some tasks.
Now order to get that client problem aware,what we have them do is to take a free business
assessment.
Right?
Let's give you some free value.
That business assessment takes 12 to 10minutes, and I'll give them a real customized
report on those 6 parts of the air.
Depending on where they need the help, thosequestions are real tedious.
So depending on how you answer it, they'll giveyou a nice customized report.
(10:09):
From the customized report, now we're able toshow the client, and now the problem will work.
Now we can have them come in and be like, okay.
Now you're running this this, this business.
We have to get you from the body of theairplane to the cockpit.
Now we're able to use that metaphor and showthem an actual vision of where they're at in
their business and where they need to be at intheir business.
(10:30):
Mhmm.
Of course, that just comes down to problemawareness.
Yeah.
So I love that you, you know, point outawareness.
Right?
Like, I think in our personal lives and in ourbusiness and professional work, it is really,
important to not be so quick to assume thateverything's okay, right, that we're not
(10:51):
looking for problems when we say problem aware.
But it's it's true.
We don't know what we don't know.
And if we're just curious and willing to do acheckup in our pre talk, I remember you
suggested that you encourage people to do thislike a post, a pre assessment and a periodic
checkup, right?
Because, you know, where you were a year agowhen you completed the assessment perhaps you
(11:12):
would find, you know, that you've made somegrowth, and that's really good for monitoring,
but, see other areas that, you know, are you'rein a different position to make improvement
now.
So I love that strategy.
What are some of the common challenges that yousee, people are really dealing with in the home
services area.
(11:33):
What are some of the things that are gettingpeople hung up and stuck?
The biggest one I see is running operations.
Some of these home service based business don'treally have a structure to run their
operations.
So that includes company meetings.
That includes, you know, priorities, tasks,what things need to be completed.
Week in, week out.
(11:55):
This just helps that team kinda unify everybodyworking together in one direction.
When I come in and I and I'm talking to these,home service based businesses, usually,
everyone is pulling into different directions.
We have one guy who's having a problem with hisleadership, and he's just pulling in his
direction.
We have a guy over here who's having a problemwith his coworker, and he's pulling into a
(12:17):
different direction.
From there, that's where we come in.
We're like, okay.
We need to unify this team.
We need to get this team together, and everyonegoing towards one goal.
And in order to do that, what we do is we apply5 key meetings.
And usually if they have meetings, these 5meetings are meant to replace those 5 meetings
for them, And these 5 meetings just run yourentire company.
(12:38):
We have your all staff meeting, your leadershipmeeting, and then each department has their own
meeting, day in, day out.
So every day, your your team members know whattheir priorities are, what the company
priorities are, We wanna make sure we give themat least 3 economic objectives so that our
employees are when they're running towardsthat, that one objective or that or that
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everyone in one direction, they're actuallyhelping the bottom line.
So that's what we do.
When we're coming in, I see a lot of smallbusiness owners, home service based businesses,
especially struggling with the operations andthe management of their organization.
Yeah.
And back to that illustration that we justtalked about, you've got a a wrench in one hand
and a hammer in the other, you know, it's it itis a challenge to do operations and to manage
(13:25):
operations well and to manage operations in away that will, you know, enable you to continue
to grow and scale if you are, you know, havingyour head down.
So I could see how that is a pretty commonproblem and probably, liberates businesses, I
would imagine, you know, that when you you helppeople start to refine and to get some of those
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operations really running more smoothly thatthey see that they've got, you know, more space
and a little less pressure and room for growth.
Mhmm.
Yeah.
Yeah.
And once we apply these five means, I mean, itreally makes it easy.
The business owner really only needs to be atwork for 5 hours on, once a week.
If you're a business owner, you should only beworking 5 hours a week.
(14:10):
You can run your entire company with that.
Of course, that comes down to running yourteam, navigating the tasks.
Just making sure you're you're running thatoperation correctly, but when we apply these 5
minutes, you really only need 5 hours on Mondaymorning, and you've run your your business from
the islands.
Yeah.
So I think that's really powerful that you arehelping people find what so many of us desire
(14:34):
more of, which is time.
By really maximizing efficient operations andbeing able to, you know, just, sort of
precisely touch all of the areas that needattention in just 5 hours.
Well, whether you're running your business fromthe islands or, you know, doing the work of
expansion, I could see how that wouldabsolutely free up quite a lot of time and,
(14:56):
create balance.
I think for the individuals who struggle andreally do feel overcome by the business, or the
work that they're doing, that, that couldreally make a big difference.
And I'm sure that this, is a topic that piquespeople's interest.
Maybe somebody would love to know how theywould, find you, follow you, or contact you to
get more information about an assessment or,you know, some of the strategies that you used
(15:20):
support businesses.
So where can people look you up?
Yeah.
You guys can look me up, of course, Asianmarkets on social media or my website
prosperbusinesscoaching.com.
All that information in there as well.
You can take that business assessment.
Yeah.
And, Adrian will be tagged on the posts onsocial.
And in, you know, the place where you followyour podcast.
(15:41):
So you might be able to just jump jump over towhere he is there as well.
We'll make it easy for you.
I wonder if, Adrian, in your experience fromyour background with your family being in
business, being in business yourself, and nowbeing dedicated to help other business owners.
What is the one thing that you think anindividual, a business leader or owner can do?
(16:04):
That when they do this thing, everything elsethat maybe was a struggle before will be easier
or unnecessary.
What is the thing that you advise?
Or suggest that people just, you know, try.
Yeah.
So for any leader or business owner, I mean,this could be for anybody out there.
If you're listening to this podcast, you justwanna of course, develop yourself, develop your
skills.
(16:24):
I believe you need to become a hero on amission.
Let's leave the victim mindset behind.
That's become the hero of our own story.
Let's write down our obituary.
Let's write down our our, you know, 1 yeargoal, our 5 year goal, our 10 year goal, and
then let's get all of that together and thenlet's add it with a daily platter.
This is gonna help us, of course, geteverything we need done where our personal
(16:45):
goals, our health goals, our spiritual goals,all of that is important when it comes down for
you running small business or for you running ateam, especially if you're a leader.
Personal development is where it comes at.
You need to become a better leader before youcan others.
So I feel like if you don't have your visiondown, if you're you're not a hero on a mission,
a hero on a mission, I'm sorry, and you havethat victim mindset you really can't lead to
(17:08):
others.
So coming in, taking ownership of your life,taking ownership of your mission, and what you
are on this planet to do, is what's gonna helppush you forward and what's gonna help develop
you later on.
But I feel like that's where it comes out firstis what are we here to do what's our obituary?
What do we want people to say about us at theend?
And that's where we should run our life with.
(17:29):
That's what we should be working towards everysingle day.
I feel like sometimes when we're running abusiness or even just, you know, with work, we
tend to lose our mission.
We tend to lose what we did this for, why westarted business in the first place.
Of course, we started a business.
We didn't, you know, think we had to be expertsin operations.
Oxbridge experts in sales.
(17:51):
Marketing, human resources, logistics.
I mean, all the components of its successfulbusiness.
But in order to do this, we need to developourselves.
So we need to take care of ourselves first.
So I feel like that's where it comes inpersonal development.
If you continue to personally develop yourself,your team and business is just gonna follow.
Yeah.
So this is so powerful.
(18:12):
And as you said, applicable to every area oflife, but, I keep hearing this this come up.
It's I see it in my work, and we are reallydoing the best for our vision, for our dream,
for our mission when we are focused first onliterally being and bringing the best of who we
are to the work that we do.
(18:33):
And then the second part of what I heard yousay is how important it is to not lose sight.
Of the mission and the vision that we have forthe whole of our life.
And how does that connect to the work thatwe're doing?
How does that lead us to you know, this thislegacy that we wanna leave.
(18:53):
So I think that's so powerful and encouragingand really simple and applicable Right?
Everybody can start to think about where do Iwant to be in the future?
What do I want to come out of this?
And let that be something that they attend to.
I've heard it suggested that you start thebeginning and the end of every day with that
goal with that purpose.
And, it's really good advice to write it out,right, because of the physical connection that
(19:18):
you have to that.
And I know, many people also encourage, or I'veheard it several times that it's, best to
revisit that, right?
Like, in times when you're low, stay connectedto that thing.
Maybe record yourself reading what that is sothat you can listen to it, and just you know,
(19:38):
stay on course, stay on track.
But I think that's so fabulous.
And just to wrap up, I would love it if youcould just share with our audience an example
or a favorite story that you know of where youhave been able to just personally or with
someone that you've observed, kinda turn thingsaround using some of these practices and really
get, get that plane just coasting up there at1000 or 50000, whatever is a high number of
(20:05):
feet for the plane once things are going well.
Tell us a little bit about an example of that.
Sure.
So I like to use an example of where my clientsher name is Nailey.
She used to own a rare restaurant.
Now when she bought this restaurant, of course,they were making some money.
But when I came in to actually help them tocoach, so let's say use this six plan to
(20:26):
optimize their business for revenue profit.
When I give them the business assessment, weactually found out that they had bought the
business wrong.
Now this business assessment was able topinpoint places of where the business might be
dropping the ball.
So when after that bin assessment with thisclient, we were able to see, of course, that
the contract they had made to buy the businessis wrong.
(20:48):
I mean, they couldn't change the name.
They couldn't change, the menu.
They couldn't change really anything about thatbusiness.
So they really didn't buy a business.
They bought into a management position to run abusiness for someone else.
And of course, when I jumped in, I able to seethat.
So with this client, we're like, hey.
I don't really think that this is a good idea.
We need to close this business now.
(21:09):
We need to get you out of this contract.
So I was able to negotiate a deal and a payoutto get them out of that contract.
From there, we started a whole new business.
Her and her family actually owned alandscaping.
I mean, cleaning business, before she movedinto the the restaurant, she was doing
cleaning.
So I was like, okay.
Let's go ahead and let's do that.
So we were able to just launch a whole newbusiness for them.
(21:31):
In the 1st 2 to 3 months, we got around$250,000 for them in just the 1st 2 months of
launching, and now they're running, I mean,their business runs on autopilot.
She really only works about maybe 7 hours aweek.
And all the other times, just running, growingthe business, scaling.
I mean, we really have a plan too.
(21:52):
To bring that business to at least $1,000,000in this year.
So we're working towards that.
We're we're we're really trying to get herthere, but, I mean, I feel like this is the the
best example that I like to give because, ofcourse, she didn't know she was stuck.
She didn't know she had bought a restaurant thebad way or wrong way.
She didn't really know.
(22:13):
I mean, she just swan clocked in, made the foodclocked out, And, actually, this business was
losing about a $1000 a month just being open.
So when I was able to go in there and help themout, and change that around for them.
I mean, it it it means the world for them.
So
Yeah.
I think, you know, to circle all the way backto the beginning of our conversation, from, you
(22:35):
know, when individuals can be be very problemunaware, right?
Like, she was just up to her eyeballs in hardwork.
And not realizing that she was literally losingground every Moneke.
Right?
And to transition from that to something thatis her own, that is, run with us with sound
operation and strategy and ever growing is justreally a beautiful example of how, having this
(23:01):
awareness and, intentional strategy, leadingthat business like a plane from the cockpit
just, you know, Nothing but blue skies.
Right?
And perhaps sometimes there are thunder cloudsin there, but I think then you're just better
prepared to, handle those when they come.
So Adrian, thank you so much for just having aminute to chat with me and to share this
(23:24):
information with our audience.
And I just forward to, watching and followingalong with what you're doing to help other
business owners.
Yes.
Thank you, Minique.
So much for having me on here today.
It was a pleasure.
Thank you for everyone listening here today aswell.
You guys have a wonderful day.
Alright.
Thanks so much.
Thank you.
Bye bye.
Are you ready to unlock your full Markablysimple.
The podcast dedicated to helping you do justthat.
I'm Monique Fields, and I believe that with theright strategies, anyone can achieve remarkable
results.
Whether you're a seasoned leader or juststarting a business, this podcast is your guide
(00:22):
to achieving your goals with and efficiency.
Let's embark on this journey together and makesuccess Hello, and welcome back to the podcast.
I'm Monique Fields, and I'm excited tointroduce to you.
Adrian Marquez.
He is the owner of Prosper Business Coaching,and he is a business made simple certified
(00:49):
coach who works particularly with home servicebusiness owners.
Adrian, thank you so much for joining me.
Welcome to the show.
Yes.
Thank you, Moni, for having me on here.
It's a pleasure to be on here and give you guyssome value today.
Of course, thank you for introducing me.
My name is Adrian Marcus, a certified businesscoach.
(01:09):
I help service based businesses who are eitherstuck in their organization, you know, kind of
just in in those day to day operations.
I help them with the 6 step proven plan to getyou unstuck, get you moving in that business,
and optimize that business for revenue andprofit.
Thank you so much for having me.
This.
Yes.
So we're gonna get into all of the nuts andbolts, but to get started and to give our
(01:32):
audience just a little bit of context for whoyou are.
I would love it if you'd share a little of yourbackground and what it is that brings you to
the work that you're doing right now.
Sure.
So, I've always been involved in business.
I'm sutter her entrepreneurship, journey realearly on.
She opened up a restaurant.
The restaurant lasted about maybe 10 years, andthey, you know, they had to shut it down.
(01:53):
They were just losing some monies after that.
My dad started his business, so we can help himget that going, get that started.
From there, I moved into, I moved to college SoI went for pain and body.
After that, I started off my own business.
1st 6 months were pretty good.
But after there, things kinda started todecline.
(02:13):
Of course, I wasn't an expert in, operations.
I wasn't an expert in human resources.
I knew how to get the service done and sell it.
So that's what I was doing.
After there, I had to close that shop down,move into insurance and sales, when I was in
insurance sales, of course, I kept comingacross small business owners just struggling.
I mean, some of these guys hadn't paidthemselves a check since they started their
(02:35):
business.
I'm like, hey, guys.
I mean, you're number 1.
You gotta pay Don't give your family what'sleft over.
So, that's when I met Don, and Don was able to,take me in, mentor me, co to me, trained me,
and then certified me to become a business madesimple certified coach.
After there, I took that 6 step proven plan tohelp these small business owners before I left
my corporate job, and we were able to 2 x theirbusiness.
(02:57):
And now their their business runs on autopilot.
From there, I started off my own coachingagency see it now.
I help service based businesses optimize theirbusiness for revenue and profit.
That's fantastic, Adrian.
And I love that you share that really in yourfamily, the value of Entrepreneurism and having
your own business really started there.
(03:18):
And that you, after completing your time atcollege opened a business of your own, so you
know firsthand what's really involved for thesmall business owner or entrepreneur.
And it seems like you've got a lot of passionand have engaged in the study that it takes to
help people optimize their businesses.
So one question I have is what are some of thechallenges that you notice, in your own
(03:42):
experience and observation?
That, sort of lead to this growth anddevelopment that you've had and now are helping
other people to have.
Yes.
So where I see a lot of small business ownerstruggle is with their personal development.
So sometimes when we're running a business, wedon't think that we have to keep developing
ourselves So we're able to run and and continuethis business.
(04:04):
Of course, later on, you know, if you'reselling off as a sole promoter, you're gonna be
later on, you know, hiring team.
You're gonna have to run an organization.
So as an owner, you need to become a betterleader.
You need to become a better business owner inorder to keep that business running and
healthy.
So I feel like that's where it comes in is ispersonal development first.
(04:24):
I think that's what they Yeah.
They they struggle.
And I think, you know, not to point you outbecause I have, the same experience in my
leadership and, you know, growth journey.
You spoke about when you had your auto shopthat, you know, there were parts that you were
good at, and, you know, there were the partsthat you weren't really prepared for.
(04:45):
So I hear what you're saying about justadvising people to make sure really having a
well rounded approach to their development sothat they have the opportunity to sustain their
business longer.
And I imagine that this is connected to exactlywhat it is that you teach and guide people to
do.
So maybe could you tell us a little bit aboutwhat it is that you help people do
specifically?
How do you teach them, or what do you teachthem?
(05:06):
Sure.
So we'd like to think of your business like anairplane.
So there's usually 6 parts to your airplane.
Of course, we might not be able to run everysingle one.
We might had to, hire a team member to kindatake care of their department.
But in general, there are 6 major parts torunning a business.
So we have, of course, we like to think of ourbusiness like an airplane where cockpit is the
leadership.
(05:27):
Our right engine of our airplane is themarketing, our left engine is the sales.
We have the body of the airplane, which is ourservices or product.
The wings of the airplane.
I mean, the body of the airplane is ouroverhead and operations.
The wings of the airplane are our products andservices.
And then the gas Right?
The fuel tanks for that airplane or the cashflow, without cash flow, the business will
(05:47):
crash.
So those are kind of the 6 parts of thebusiness, depending on where they're struggling
at, we jump in and we help them.
Usually, I see a lot of small business owners.
We kinda gotta, we kind of have to start themoff with the leadership part.
Get their get them going, get them out of the,you know, if if we're using that airplane
modder, get them out of the back seat, givingcrackers to the clients, get them into the
(06:10):
pilot seat, managing that business and flyingthat airplane.
So that's where we teach those entrepreneurs ishow to get out of the day to day operations and
into the cockpit driving the airplane.
You're the vision.
You have I mean, you're the visionary.
You you made the vision.
You have what it takes to get it from point ato point b.
Just need you in the driver's seat.
(06:30):
So that's what I helped you small businessowners do.
Now for personal development, that's where weactually help you become a hero on a mission.
Now a hero on a mission helps you in yourpersonal development.
So with that, we go in there and we write your1 year goals, your 5 year goals, your 10 year
goals, and then we write your obituary.
(06:52):
Right?
What is it that you want people to say at theend of your life?
And I feel like that is where it starts.
Becoming here on the mission, from there, wecan start working on your on your business, but
I feel like the leadership part in the selfdevelopment is where we need to get started.
Yeah.
This is a really impactful point that you makefirst with thinking about how the business is
(07:13):
structured, you're really pulling that leaderaside and showing them the, the longevity that
they're gonna have and the, increased growthand capability that they'll have by just taking
a moment to get out of working in the businessso that they could be really strategically
working on it.
So I love that you're, like, pulling thatperson into the pot, the the cockpit, and
(07:36):
really working with them, supporting them to beable to take on that visionary role if they
have been so head down in the work that perhapsthey're not leading leading the the flight, so
to speak.
And then the second thing that you said aboutwhile they're in that cockpit, getting them to
do the individual work, and I love the phrasethat you use about being a hero on a mission.
(07:58):
But it's like you've gotta know what you wantthe end to look like so that every step that
you take toward that is purposeful and alignedwith this purpose and vision that you've
identified.
So I feel like, you know, now it's really clearwhat you mean about doing personal development
work.
And I think that this is so important, not onlyfor business owners, but really any leader, any
(08:21):
organization leader.
And I would say even, you know, pair We'releaders too.
We lead little mini organizations and ourfamilies.
And these are really important ideas that, needto be applied.
So what are some of the strategies likespecific?
You know, if you could just give us a teaser ofstrategies that you use when you meet the
person who is so encumbered with the work.
(08:42):
Their their business is their life.
They love it.
They're giving everything to the job, andthey've got a wrench in one hand, a hammer in
the other, you know, and I who who's in theoffice?
Who who's planning what's next, right, becausethey're doing the job.
What is it that you do to help individualskinda get out of that that space
(09:02):
to to be more visionary and, you
know, operating from the cockpit in theirbusiness.
Yeah.
So, sometimes it's hard.
When we're coming in, we're, let's say, we'retalking to that business owner who, like you
mentioned, has a wrench and the business at onehand, they're running that business.
From step 1 to step 5.
Right?
With that person, we really have to make sure,one, that their problem where if they're not
(09:25):
problem aware, then that's where that that kindof struggle comes in, for me jumping in to help
them because they're like, well, I'm notproblem aware.
I know I don't have a problem.
I'm running this business from step 1 to 5, andI've been doing it for years, and it's been
working out right.
Of course, they're probably only stuck at lessthan a $1,000,000.
Now to get that over a $1,000,000, get that to$5,000,000 a year, they need to start
(09:47):
delegating some tasks.
Now order to get that client problem aware,what we have them do is to take a free business
assessment.
Right?
Let's give you some free value.
That business assessment takes 12 to 10minutes, and I'll give them a real customized
report on those 6 parts of the air.
Depending on where they need the help, thosequestions are real tedious.
So depending on how you answer it, they'll giveyou a nice customized report.
(10:09):
From the customized report, now we're able toshow the client, and now the problem will work.
Now we can have them come in and be like, okay.
Now you're running this this, this business.
We have to get you from the body of theairplane to the cockpit.
Now we're able to use that metaphor and showthem an actual vision of where they're at in
their business and where they need to be at intheir business.
(10:30):
Mhmm.
Of course, that just comes down to problemawareness.
Yeah.
So I love that you, you know, point outawareness.
Right?
Like, I think in our personal lives and in ourbusiness and professional work, it is really,
important to not be so quick to assume thateverything's okay, right, that we're not
(10:51):
looking for problems when we say problem aware.
But it's it's true.
We don't know what we don't know.
And if we're just curious and willing to do acheckup in our pre talk, I remember you
suggested that you encourage people to do thislike a post, a pre assessment and a periodic
checkup, right?
Because, you know, where you were a year agowhen you completed the assessment perhaps you
(11:12):
would find, you know, that you've made somegrowth, and that's really good for monitoring,
but, see other areas that, you know, are you'rein a different position to make improvement
now.
So I love that strategy.
What are some of the common challenges that yousee, people are really dealing with in the home
services area.
(11:33):
What are some of the things that are gettingpeople hung up and stuck?
The biggest one I see is running operations.
Some of these home service based business don'treally have a structure to run their
operations.
So that includes company meetings.
That includes, you know, priorities, tasks,what things need to be completed.
Week in, week out.
(11:55):
This just helps that team kinda unify everybodyworking together in one direction.
When I come in and I and I'm talking to these,home service based businesses, usually,
everyone is pulling into different directions.
We have one guy who's having a problem with hisleadership, and he's just pulling in his
direction.
We have a guy over here who's having a problemwith his coworker, and he's pulling into a
(12:17):
different direction.
From there, that's where we come in.
We're like, okay.
We need to unify this team.
We need to get this team together, and everyonegoing towards one goal.
And in order to do that, what we do is we apply5 key meetings.
And usually if they have meetings, these 5meetings are meant to replace those 5 meetings
for them, And these 5 meetings just run yourentire company.
(12:38):
We have your all staff meeting, your leadershipmeeting, and then each department has their own
meeting, day in, day out.
So every day, your your team members know whattheir priorities are, what the company
priorities are, We wanna make sure we give themat least 3 economic objectives so that our
employees are when they're running towardsthat, that one objective or that or that
(13:00):
everyone in one direction, they're actuallyhelping the bottom line.
So that's what we do.
When we're coming in, I see a lot of smallbusiness owners, home service based businesses,
especially struggling with the operations andthe management of their organization.
Yeah.
And back to that illustration that we justtalked about, you've got a a wrench in one hand
and a hammer in the other, you know, it's it itis a challenge to do operations and to manage
(13:25):
operations well and to manage operations in away that will, you know, enable you to continue
to grow and scale if you are, you know, havingyour head down.
So I could see how that is a pretty commonproblem and probably, liberates businesses, I
would imagine, you know, that when you you helppeople start to refine and to get some of those
(13:47):
operations really running more smoothly thatthey see that they've got, you know, more space
and a little less pressure and room for growth.
Mhmm.
Yeah.
Yeah.
And once we apply these five means, I mean, itreally makes it easy.
The business owner really only needs to be atwork for 5 hours on, once a week.
If you're a business owner, you should only beworking 5 hours a week.
(14:10):
You can run your entire company with that.
Of course, that comes down to running yourteam, navigating the tasks.
Just making sure you're you're running thatoperation correctly, but when we apply these 5
minutes, you really only need 5 hours on Mondaymorning, and you've run your your business from
the islands.
Yeah.
So I think that's really powerful that you arehelping people find what so many of us desire
(14:34):
more of, which is time.
By really maximizing efficient operations andbeing able to, you know, just, sort of
precisely touch all of the areas that needattention in just 5 hours.
Well, whether you're running your business fromthe islands or, you know, doing the work of
expansion, I could see how that wouldabsolutely free up quite a lot of time and,
(14:56):
create balance.
I think for the individuals who struggle andreally do feel overcome by the business, or the
work that they're doing, that, that couldreally make a big difference.
And I'm sure that this, is a topic that piquespeople's interest.
Maybe somebody would love to know how theywould, find you, follow you, or contact you to
get more information about an assessment or,you know, some of the strategies that you used
(15:20):
support businesses.
So where can people look you up?
Yeah.
You guys can look me up, of course, Asianmarkets on social media or my website
prosperbusinesscoaching.com.
All that information in there as well.
You can take that business assessment.
Yeah.
And, Adrian will be tagged on the posts onsocial.
And in, you know, the place where you followyour podcast.
(15:41):
So you might be able to just jump jump over towhere he is there as well.
We'll make it easy for you.
I wonder if, Adrian, in your experience fromyour background with your family being in
business, being in business yourself, and nowbeing dedicated to help other business owners.
What is the one thing that you think anindividual, a business leader or owner can do?
(16:04):
That when they do this thing, everything elsethat maybe was a struggle before will be easier
or unnecessary.
What is the thing that you advise?
Or suggest that people just, you know, try.
Yeah.
So for any leader or business owner, I mean,this could be for anybody out there.
If you're listening to this podcast, you justwanna of course, develop yourself, develop your
skills.
(16:24):
I believe you need to become a hero on amission.
Let's leave the victim mindset behind.
That's become the hero of our own story.
Let's write down our obituary.
Let's write down our our, you know, 1 yeargoal, our 5 year goal, our 10 year goal, and
then let's get all of that together and thenlet's add it with a daily platter.
This is gonna help us, of course, geteverything we need done where our personal
(16:45):
goals, our health goals, our spiritual goals,all of that is important when it comes down for
you running small business or for you running ateam, especially if you're a leader.
Personal development is where it comes at.
You need to become a better leader before youcan others.
So I feel like if you don't have your visiondown, if you're you're not a hero on a mission,
a hero on a mission, I'm sorry, and you havethat victim mindset you really can't lead to
(17:08):
others.
So coming in, taking ownership of your life,taking ownership of your mission, and what you
are on this planet to do, is what's gonna helppush you forward and what's gonna help develop
you later on.
But I feel like that's where it comes out firstis what are we here to do what's our obituary?
What do we want people to say about us at theend?
And that's where we should run our life with.
(17:29):
That's what we should be working towards everysingle day.
I feel like sometimes when we're running abusiness or even just, you know, with work, we
tend to lose our mission.
We tend to lose what we did this for, why westarted business in the first place.
Of course, we started a business.
We didn't, you know, think we had to be expertsin operations.
Oxbridge experts in sales.
(17:51):
Marketing, human resources, logistics.
I mean, all the components of its successfulbusiness.
But in order to do this, we need to developourselves.
So we need to take care of ourselves first.
So I feel like that's where it comes inpersonal development.
If you continue to personally develop yourself,your team and business is just gonna follow.
Yeah.
So this is so powerful.
(18:12):
And as you said, applicable to every area oflife, but, I keep hearing this this come up.
It's I see it in my work, and we are reallydoing the best for our vision, for our dream,
for our mission when we are focused first onliterally being and bringing the best of who we
are to the work that we do.
(18:33):
And then the second part of what I heard yousay is how important it is to not lose sight.
Of the mission and the vision that we have forthe whole of our life.
And how does that connect to the work thatwe're doing?
How does that lead us to you know, this thislegacy that we wanna leave.
(18:53):
So I think that's so powerful and encouragingand really simple and applicable Right?
Everybody can start to think about where do Iwant to be in the future?
What do I want to come out of this?
And let that be something that they attend to.
I've heard it suggested that you start thebeginning and the end of every day with that
goal with that purpose.
And, it's really good advice to write it out,right, because of the physical connection that
(19:18):
you have to that.
And I know, many people also encourage, or I'veheard it several times that it's, best to
revisit that, right?
Like, in times when you're low, stay connectedto that thing.
Maybe record yourself reading what that is sothat you can listen to it, and just you know,
(19:38):
stay on course, stay on track.
But I think that's so fabulous.
And just to wrap up, I would love it if youcould just share with our audience an example
or a favorite story that you know of where youhave been able to just personally or with
someone that you've observed, kinda turn thingsaround using some of these practices and really
get, get that plane just coasting up there at1000 or 50000, whatever is a high number of
(20:05):
feet for the plane once things are going well.
Tell us a little bit about an example of that.
Sure.
So I like to use an example of where my clientsher name is Nailey.
She used to own a rare restaurant.
Now when she bought this restaurant, of course,they were making some money.
But when I came in to actually help them tocoach, so let's say use this six plan to
(20:26):
optimize their business for revenue profit.
When I give them the business assessment, weactually found out that they had bought the
business wrong.
Now this business assessment was able topinpoint places of where the business might be
dropping the ball.
So when after that bin assessment with thisclient, we were able to see, of course, that
the contract they had made to buy the businessis wrong.
(20:48):
I mean, they couldn't change the name.
They couldn't change, the menu.
They couldn't change really anything about thatbusiness.
So they really didn't buy a business.
They bought into a management position to run abusiness for someone else.
And of course, when I jumped in, I able to seethat.
So with this client, we're like, hey.
I don't really think that this is a good idea.
We need to close this business now.
(21:09):
We need to get you out of this contract.
So I was able to negotiate a deal and a payoutto get them out of that contract.
From there, we started a whole new business.
Her and her family actually owned alandscaping.
I mean, cleaning business, before she movedinto the the restaurant, she was doing
cleaning.
So I was like, okay.
Let's go ahead and let's do that.
So we were able to just launch a whole newbusiness for them.
(21:31):
In the 1st 2 to 3 months, we got around$250,000 for them in just the 1st 2 months of
launching, and now they're running, I mean,their business runs on autopilot.
She really only works about maybe 7 hours aweek.
And all the other times, just running, growingthe business, scaling.
I mean, we really have a plan too.
(21:52):
To bring that business to at least $1,000,000in this year.
So we're working towards that.
We're we're we're really trying to get herthere, but, I mean, I feel like this is the the
best example that I like to give because, ofcourse, she didn't know she was stuck.
She didn't know she had bought a restaurant thebad way or wrong way.
She didn't really know.
(22:13):
I mean, she just swan clocked in, made the foodclocked out, And, actually, this business was
losing about a $1000 a month just being open.
So when I was able to go in there and help themout, and change that around for them.
I mean, it it it means the world for them.
So
Yeah.
I think, you know, to circle all the way backto the beginning of our conversation, from, you
(22:35):
know, when individuals can be be very problemunaware, right?
Like, she was just up to her eyeballs in hardwork.
And not realizing that she was literally losingground every Moneke.
Right?
And to transition from that to something thatis her own, that is, run with us with sound
operation and strategy and ever growing is justreally a beautiful example of how, having this
(23:01):
awareness and, intentional strategy, leadingthat business like a plane from the cockpit
just, you know, Nothing but blue skies.
Right?
And perhaps sometimes there are thunder cloudsin there, but I think then you're just better
prepared to, handle those when they come.
So Adrian, thank you so much for just having aminute to chat with me and to share this
(23:24):
information with our audience.
And I just forward to, watching and followingalong with what you're doing to help other
business owners.
Yes.
Thank you, Minique.
So much for having me on here today.
It was a pleasure.
Thank you for everyone listening here today aswell.
You guys have a wonderful day.
Alright.
Thanks so much.
Thank you.
Bye bye.
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