Why Everything you Know About Marketing Is Wrong

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Most businesses have a love/hate relationship with marketing and advertising.

On one hand, you need your name in front of prospects to get new customers. On the other hand, most businesses see marketing as an expense.

Which should never be the case.

Marketing should be an investment that generates a positive return.

Today we’ll share an example of bad marketing as well as a process that works to provide a positive return, give some good marketing examples and map out the typical buyers’ journey.

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Show Notes:

00:01:00: Books of interest

00:05:01: Today’s topic: Everything you’ve learned about marketing is wrong!

00:05:24: An example of bad marketing

00:07:46: People research a long time before buying

00:10:05: Use lead magnets to stay top-of-mind with your leads

00:12:20: An example of one of David’s clients

00:16:28: Understand the buyer’s journey

00:19:50: How long should you contact a lead?

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