July 1, 2025 • 6 mins
Feeling disconnected from your remote colleagues? You're not alone. In this eye-opening exploration, we dive into Go Profiles, a revolutionary Gen AI platform created by Jorge Zamora that's transforming how distributed teams reconnect and engage with one another.
Refer a Remote Work Expert As a Guest On The Show
Click here remoteworklife.io to subscribe to my free newsletter
Connect on LinkedIn
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Remote Work Life, the podcast
spotlighting the leaders, talentand bold brands shaping the
future of work.
Today, I'm looking at GoProfiles, a Gen AI-powered
platform created by Jorge Zamora, part of the wider GoLynx
product suite that's aimed athelping distributed teams stay
connected and engaged.
(00:20):
From what I've learned, jorgestarted GoLynx back in 2017,
originally as a solution to afamiliar problem how to help
employees find the informationthey need in increasingly
complex digital workplaces.
The idea was simple turn long,hard to remember URLs into short
internal links, something youcould share in a meeting or type
(00:42):
into your browser from memory.
Something you could share in ameeting or type into your
browser from memory.
That initial idea gave thebusiness a foothold.
Golynx gained traction with anumber of growth stage tech
companies as well as largerenterprises.
Names like ServiceNow, asanaand Moderna were their customers
and, over time, that successgave Jorge and his team the
(01:02):
insights and confidence tobranch out.
In 2023, they launched two newproducts GoSearch, an AI-powered
enterprise search tool, andGoProfiles, which we're focusing
on today.
Goprofiles was designed toaddress a different kind of
problem not knowledge access,but something more human
(01:23):
disconnection, the kind thatstarts to creep in when teams
are remote or hybrid, and therituals of regular office life
are no longer there.
What's interesting about howJorge approached this is that he
didn't frame it as a directorytool.
Go Profiles combines a numberof features, but the core idea
is helping people rediscovereach other inside their own
(01:45):
company, and the way they'redoing that is by putting more
personality and context into howpeople show up in the system.
The Go Profiles platform pullsin achievements, team histories
and peer to peer recognition.
It's an attempt to recreatesome of what's lost when teams
work on a remote basis the smallmoments of visibility that can
(02:09):
mean a lot, especially whenpeople aren't in the same room.
They've even built a kind ofinternal shout out system called
Bravos, so employees can giveeach other visible credit for
their work.
It's those kinds of smallmechanisms that can help build
trust when working in adistributed setup.
From a product perspective, it'salso quite technical.
(02:29):
The platform uses generativeartificial intelligence to let
users search through data usingnatural language.
So instead of digging through adatabase, someone might type
who's the newest hire on thedesign team, or do we have
engineers based in Colorado?
And the system respondsaccordingly.
It's not easy to buildsomething like that and, from
(02:50):
what I've gathered, theirearlier product, gosearch,
probably gave them a bit of ahead start in that department,
but launching something likethis hasn't come without its
challenges.
One of the main hurdles appearsto be around category education
, because Go Profiles doesn'tsit neatly within a single SaaS
label.
It's part employee directory,part recognition system, part
(03:13):
discovery engine.
That means they've had to spendtime and resources helping
companies understand what theproduct is and why it matters,
and in a crowded HR tech spacethat's no small task.
On the business model side, itfollows the typical SaaS pattern
subscription-based, likely withusage tiers, and, while I
(03:33):
didn't find specific pricing,the original GoLynx platform
uses a freemium approach, whichcould indicate they're keeping
things flexible enough toattract teams of different sizes
.
What's also worth noting istheir attention to integration.
The product plugs into existingHR systems to pull and sync
(03:53):
employee data automatically.
That may sound straightforward,but in practice it's
technically demanding,especially when you're working
across multiple platforms anddata sets.
Getting that right is crucialif you want the platform to be
trusted and adopted at scale,and, as someone who's worked in
recruitment and hiring for years, I think what's most telling is
(04:17):
how Go Profiles reflectsJorge's wider view of talent.
The platform's structure givesemployees visibility beyond just
their roles.
It's about contributions,backgrounds and recognition.
It signals that they don't justsee people as resources.
They see them as individualsworth understanding and
(04:38):
celebrating.
From what I can tell, theirinternal team ranges somewhere
between 50 to 200 employees, andthey've made targeted hires to
support growth across theproduct lines.
For example, they recruited adedicated content marketing
manager, which suggests they'reinvesting in creating a distinct
narrative around each productin the suite.
(05:01):
In terms of marketing, theyseem to be leaning heavily into
thought leadership, positioningGo profiles as a solution to
disconnection and disengagementin remote teams.
They've also used video toexplain how the product works,
which makes sense for somethingso visual, and their presence on
Y Combinator's platform givesthem added reach and credibility
(05:25):
with potential customers andtalent.
One thing that stood out to meas a sign of long term thinking
is how they've scaled.
Instead of jumping intounrelated markets, they've
stayed focused on buildingaround a common theme making
internal knowledge andconnection more accessible.
Each product GoLinks, gosearchand GoProfiles targets a
(05:49):
different layer of that samebroader problem.
That kind of layered productstrategy gives them more surface
area with customers and moreways to create value, and all of
this is backed by significantfunding at least $27 million in
Series A capital, from what Ifound, which likely gives them
some breathing room to continueto grow.
(06:11):
All in all, jorge and his teamseem to be building an ecosystem
, not just a product.
That mindset of layeringconnected tools might be
something to consider if you'rethinking about how to grow your
own business.
That's it for today's episode.
Please consider subscribing tothe show, leaving a review or
(06:32):
share it with someone buildingtheir own location-independent
venture.
Welcome to Remote Work Life, the podcast
spotlighting the leaders, talentand bold brands shaping the
future of work.
Today, I'm looking at GoProfiles, a Gen AI-powered
platform created by Jorge Zamora, part of the wider GoLynx
product suite that's aimed athelping distributed teams stay
connected and engaged.
(00:20):
From what I've learned, jorgestarted GoLynx back in 2017,
originally as a solution to afamiliar problem how to help
employees find the informationthey need in increasingly
complex digital workplaces.
The idea was simple turn long,hard to remember URLs into short
internal links, something youcould share in a meeting or type
(00:42):
into your browser from memory.
Something you could share in ameeting or type into your
browser from memory.
That initial idea gave thebusiness a foothold.
Golynx gained traction with anumber of growth stage tech
companies as well as largerenterprises.
Names like ServiceNow, asanaand Moderna were their customers
and, over time, that successgave Jorge and his team the
(01:02):
insights and confidence tobranch out.
In 2023, they launched two newproducts GoSearch, an AI-powered
enterprise search tool, andGoProfiles, which we're focusing
on today.
Goprofiles was designed toaddress a different kind of
problem not knowledge access,but something more human
(01:23):
disconnection, the kind thatstarts to creep in when teams
are remote or hybrid, and therituals of regular office life
are no longer there.
What's interesting about howJorge approached this is that he
didn't frame it as a directorytool.
Go Profiles combines a numberof features, but the core idea
is helping people rediscovereach other inside their own
(01:45):
company, and the way they'redoing that is by putting more
personality and context into howpeople show up in the system.
The Go Profiles platform pullsin achievements, team histories
and peer to peer recognition.
It's an attempt to recreatesome of what's lost when teams
work on a remote basis the smallmoments of visibility that can
(02:09):
mean a lot, especially whenpeople aren't in the same room.
They've even built a kind ofinternal shout out system called
Bravos, so employees can giveeach other visible credit for
their work.
It's those kinds of smallmechanisms that can help build
trust when working in adistributed setup.
From a product perspective, it'salso quite technical.
(02:29):
The platform uses generativeartificial intelligence to let
users search through data usingnatural language.
So instead of digging through adatabase, someone might type
who's the newest hire on thedesign team, or do we have
engineers based in Colorado?
And the system respondsaccordingly.
It's not easy to buildsomething like that and, from
(02:50):
what I've gathered, theirearlier product, gosearch,
probably gave them a bit of ahead start in that department,
but launching something likethis hasn't come without its
challenges.
One of the main hurdles appearsto be around category education
, because Go Profiles doesn'tsit neatly within a single SaaS
label.
It's part employee directory,part recognition system, part
(03:13):
discovery engine.
That means they've had to spendtime and resources helping
companies understand what theproduct is and why it matters,
and in a crowded HR tech spacethat's no small task.
On the business model side, itfollows the typical SaaS pattern
subscription-based, likely withusage tiers, and, while I
(03:33):
didn't find specific pricing,the original GoLynx platform
uses a freemium approach, whichcould indicate they're keeping
things flexible enough toattract teams of different sizes
.
What's also worth noting istheir attention to integration.
The product plugs into existingHR systems to pull and sync
(03:53):
employee data automatically.
That may sound straightforward,but in practice it's
technically demanding,especially when you're working
across multiple platforms anddata sets.
Getting that right is crucialif you want the platform to be
trusted and adopted at scale,and, as someone who's worked in
recruitment and hiring for years, I think what's most telling is
(04:17):
how Go Profiles reflectsJorge's wider view of talent.
The platform's structure givesemployees visibility beyond just
their roles.
It's about contributions,backgrounds and recognition.
It signals that they don't justsee people as resources.
They see them as individualsworth understanding and
(04:38):
celebrating.
From what I can tell, theirinternal team ranges somewhere
between 50 to 200 employees, andthey've made targeted hires to
support growth across theproduct lines.
For example, they recruited adedicated content marketing
manager, which suggests they'reinvesting in creating a distinct
narrative around each productin the suite.
(05:01):
In terms of marketing, theyseem to be leaning heavily into
thought leadership, positioningGo profiles as a solution to
disconnection and disengagementin remote teams.
They've also used video toexplain how the product works,
which makes sense for somethingso visual, and their presence on
Y Combinator's platform givesthem added reach and credibility
(05:25):
with potential customers andtalent.
One thing that stood out to meas a sign of long term thinking
is how they've scaled.
Instead of jumping intounrelated markets, they've
stayed focused on buildingaround a common theme making
internal knowledge andconnection more accessible.
Each product GoLinks, gosearchand GoProfiles targets a
(05:49):
different layer of that samebroader problem.
That kind of layered productstrategy gives them more surface
area with customers and moreways to create value, and all of
this is backed by significantfunding at least $27 million in
Series A capital, from what Ifound, which likely gives them
some breathing room to continueto grow.
(06:11):
All in all, jorge and his teamseem to be building an ecosystem
, not just a product.
That mindset of layeringconnected tools might be
something to consider if you'rethinking about how to grow your
own business.
That's it for today's episode.
Please consider subscribing tothe show, leaving a review or
(06:32):
share it with someone buildingtheir own location-independent
venture.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.