What If Staying Small Is The Smartest Way To Scale

Today I take a close look at Jitbit, a small, remote SaaS company that’s been shipping since 2005 without the frantic energy that drains so many teams.

 Instead of chasing headcount or headlines, they’ve built a business on clarity,  ownership, and a steady pace and they serve customers around the world, including large enterprises.

I break down the mechanics of a remote culture designed on purpose: clear roles so work moves without constant approvals, asynchronous communication that replaces meeting overflow with thoughtful documentation, and a trust-first approach that removes the need for micromanagement. You’ll hear how a lean team uses experience and judgment to make better decisions, protect attention, and maintain quality.

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Episode Transcript

SPEAKER_00 (00:00):
Hello everybody, you're listening to the Remote
Work Life Podcast.
I'm Alex Wilson Campbell, andtoday I'm looking at JITBit, a
small, fully remote companythat's been running for nearly
two decades with a team that'sdeliberately kept lean.
The more I've learnt about themis the more interesting it's
become for me, and theirapproach is particularly

(00:20):
interesting.
They've built a sustainablebusiness without noise, without
hype, or without the typicalpressure that surrounds tech
companies.
And their remote setup plays abig part in how they operate.
Here's the picture that emergeswhen you look at Jitbit from the
outside.
The company started in 2005 andchose remote work from the

(00:43):
beginning.
There was no big shift duringthe pandemic, no major reset.
Remote was simply the model thatmade sense for them.
Today, they're still a smallteam spread across different
locations, working quietly buteffectively.
What stands out is howconsistent they've been.
They haven't chased headcount orrapid expansion.

(01:06):
Instead, they've opted forstability and clarity.
Their communication style leansheavily toward asynchronous work
and they keep meetings to aminimum.
Everything I've read suggests aculture built around deep focus
and ownership rather thanconstant back and forth.
Despite their size, they servecustomers around the world,

(01:29):
including some really largecorporations.
And rather than scaling throughaggressive hiring, they seem to
rely on the depth and experienceof each team member.
It appears to be a simple setup,but a strong one.
And it says a lot about what'spossible when remote work is
built in with intention ratherthan necessity.
When you look at how Jitbitoperates, a few things come up

(01:52):
and a few things spring to mind.
Firstly, it's the simplicity.
They don't overcomplicate howthey work.
The team is small, communicationis clear, and everyone knows
what they're responsible for.
In remote environments, thelevel of clarity makes a huge
difference.
It means people aren't waitingaround for approvals or tied up

(02:14):
in meetings.
They can just get on with whatthey're doing.
Another theme is autonomy.
With such a small group, eachperson plays a crucial role.
There's no room formicromanagement, and it doesn't
look like they want that anyway.
Trust is built into thestructure.
You're hired to do a job andyou're given the space to do it

(02:36):
well.
There's also a noticeableemphasis on calm work.
Not in a poetic way, just in apractical sense.
They don't seem to run at thefrantic pace you see in many
SaaS companies.
They make decisions at a steadyrhythm, keep distractions low,
and protect the team fromunnecessary stress.
And that's rare in a techcompany, and it's part of why

(02:58):
their model is worth payingattention to.
And then there's anindependence.
By avoiding outside funding,they've shaped a business that
isn't driven by investor targetsor external pressure.
That freedom influences how theywork.
So it's slower and steadier andmore sustainable.
All of this paints a picture ofa remote company that's chosen

(03:21):
to grow by thinking long termrather than thinking fast.
From the outside, it looks likethat choice has created a
healthier, more consistentworking environment.
The biggest lesson I picked upfrom my research of JITBIT is
that remote work doesn't need tobe complicated to work well.
JITBit shows that with a smallteam, clear roles, and a calm

(03:46):
approach, you can buildsomething solid without burning
people out or drowning them inprocesses.
There's also something to besaid for the power of staying
small.
In a world where companies arepressured to scale endlessly,
Jitbit reminds us that sizeisn't the only measure of
success.
A focused team with a steadyrhythm can create just as much

(04:08):
impact and enjoy the work more.
And as someone who valuesfreedom, remote work has given
me, being present for my kids,supporting my family, staying
active, I appreciate companiesthat reflect that same mindset.
They built a structure thatsupports life as much as it
supports business.

(04:30):
Jitbit might not be loud orflashy, but the way they work is
a strong example of what remoteculture can look like when you
build it with purpose.