Vanessa Vancour on Bilingual Storytelling and Language Access

For any business or nonprofit or government agency, it is very important to be able to tell the story about what you do and why it matters. It is important to relay information clearly and in a culturally appropriate way. In a state like Nevada, with one of the highest Spanish speaking populations in the United States, that can mean providing evacuation instructions for wildfires, or during covid it meant ensuring that information about prevention and vaccines had to be accurate.

For local media, it has meant figuring out how to include Spanish language reporting on mostly-english channels, or including more diverse voices in the stories that are being told.

Our guest on this episode is Vanessa Vancour, a bilingual strategic storyteller and marketer who worked with UNR to launch noticiero movil, a Spanish language media outlet that began at the Reynolds School of Journalism, and currently works as the Language Access Coordinator for the Nevada Secretary of State’s office. She also operates her own consulting firm, Vancourage. 

You might have seen Vanessa’s popular Ted Talk “I’m Mexican. Does that change your assumptions about me” in which she talked about the experience of straddling two different languages and cultures. On today’s episode, we talked about the difference between just translating words and actually telling stories, how language accessibility includes prioritizing simple and clear vocabulary, the importance of capturing the stories of our elders including in their own words and voices, and a lot more!

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