The Power of Strategic Communication in Healthcare with Anne Woodbury

In this episode of Research Renaissance, host Deborah Westphal sits down with Anne Woodbury, the founder and CEO of Cura Strategies, a healthcare communication and public affairs agency. Together, they explore the crucial role of strategic communication in shaping healthcare policies and improving patient outcomes. Anne shares her journey from Capitol Hill to entrepreneurship, driven by a passion for transforming the healthcare system.

Listeners will gain insights into how effective advocacy and communication strategies can drive change in healthcare, the importance of educating policymakers, and the growing awareness around mental health in the corporate world. Anne also discusses Cura Cares, her company's charitable arm, and its impact on both employees and the communities they serve.

Key Discussion Points:

• Anne’s Journey to Founding Cura Strategies: From her early days working with a member of Congress to leading a successful public affairs agency focused on healthcare.
• The Nexus of Policy and Strategic Communication: How Cura Strategies bridges the gap between healthcare communication and policy-making to advance quality and access in healthcare.
• The Role of Advocacy in Healthcare: Understanding the importance of educating policymakers and the general public about healthcare issues.
• Mental Health Advocacy: How Cura Strategies prioritizes mental health within the workplace and the broader impact of their advocacy work on public health policies.
• Cura Cares Program: A look at Cura Strategies’ charitable initiatives aimed at staying connected to community needs and improving public health.
• The Challenge of Trust in Healthcare: Discussing the trust deficit between the public, government, and healthcare institutions and what can be done to rebuild it.

For more information about Cura Strategies and their work in healthcare communication and advocacy, visit CuraStrategies.com or AdvocacyAccelerator.us. You can also connect with Anne Woodbury on LinkedIn.

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Until then, onward and upward!

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Technical Podcast Support by Jon Keur at Wayfare Recording Co.