Why Tenants Shouldn't Go It Alone: The Critical Role of a CRE Broker

🎙️ RESOLUT REveal — S01E02

“Why Working With a Broker Really Matters”

Summary:

In this episode of RESOLUT REveal, hosts Ray Kang, David Simmonds, and Martin Turner unpack the critical role of commercial real estate brokers in the leasing process. Whether you’re a landlord, tenant, or investor, understanding the value of working with a broker can be the difference between a smooth transaction and a costly mistake.

We break down how brokers navigate tight market conditions, help with site selection using data and analytics, and play a vital role in negotiations. Plus, get a snapshot of the Houston retail market — from vacancies to rental growth — and learn why the DIY leasing approach is often a costly trap.

💡 Key Takeaways:

• The role of a CRE broker is essential in today’s leasing environment.

• Houston’s retail market remains resilient despite challenges.

• Location is still the #1 driver of retail success.

• Tenants often underestimate how complex leasing can be.

• Data and analytics enhance smart site selection.

• Skilled brokers guide negotiations and help avoid major risks.

• Knowing the owner’s goals is critical to closing good deals.

• In a tight market, relationships unlock opportunities.

• Franchisees have unique needs that require specialized brokers.

• Leveraging experts early prevents costly long-term mistakes.

🔊 Sound Bites:

⏱️ Chapters:

00:00 — CRE Market Overview + Intro

04:05 — Why Leasing Without a Broker Is Risky

10:37 — The Power of Location in Retail

16:06 — How Brokers Shape Better Negotiations

20:15 — Aligning Deals with Owner Objectives

27:46 — Site Selection with Data & Analytics

35:17 — Final Thoughts & Expert Advice

🔑 Keywords:

commercial leasing, CRE broker, Houston retail market, site selection, retail leasing strategy, tenant representation, franchise brokers, market analytics, lease negotiation, retail real estate trends

📲 Action Steps:

✔️ Subscribe to RESOLUT REveal on Spotify, Apple & YouTube

✔️ Share this episode with a landlord or retail tenant you know

✔️ Learn more at resolutre.com

“Tenants don’t know what they don’t know.”“You need boots on the ground — not just a map.”“The right broker can save you six figures or more.”“Data is great, but it still takes market knowledge to close deals.”