Why You Need AI Governance Amidst AI Regulation with Betty Louie, Partner & General Counsel, The Brandtech Group | EP 11

In this episode of the Responsible AI Report, Patrick and Betty Louie discuss the evolving landscape of responsible AI, focusing on the importance of developing internal governance frameworks for AI compliance amidst fragmented global regulations. Betty emphasizes the need for companies to establish their own AI principles and policies to navigate the complexities of AI regulation effectively. They also explore the significance of self-regulation and the proactive steps organizations should take to ensure ethical AI use and compliance with emerging regulations.

Takeaways

• The AI regulatory landscape is fragmented and evolving.
• Companies should develop their own internal AI governance frameworks.
• AI principles should guide compliance efforts.
• Understanding the strictest regulations helps in compliance.
• A multidisciplinary team is essential for evaluating AI use.
• Transparency in AI use is crucial for ethical practices.
• Self-regulation is critical in the absence of federal regulations.
• Companies should assess the AI tools their employees are using.
• Establishing a green list of AI tools can aid compliance.
• Continuous evaluation of AI principles is necessary. 

Learn more at:
https://www.linkedin.com/in/betty-louie-039a1920/
https://www.linkedin.com/company/the-brandtech-group/
https://thebrandtechgroup.com/

Recent work:
AdExchanger: https://www.adexchanger.com/data-driven-thinking/5-tips-for-drafting-an-ethical-generative-ai-policy/ and https://www.adexchanger.com/adexchanger-talks/405939/
Creative Ops: https://creativeops.fm/episode/e19-legal-as-co-pilot-in-accelerating-creatives-ai-adoption-w-betty-louie-of-brandtech-group
BrXnd: https://brxnd.ai/sessions/navigating-legal-risks-in-gen-ai-a-practical-guide-for-companies-with-betty-louie-and-shareen-pathak
Authority Magazine: https://medium.com/authority-magazine/c-suite-perspectives-on-ai-betty-louie-of-the-brandtech-group-on-where-to-use-ai-and-where-to-rely-aa920c35cd83

Betty Louie is a Partner and General Counsel at The Brandtech Group. She has more than 25 years’ experience advising both public and private tech companies, and was previously a partner at a leading international law firm. She has been consistently ranked in Chambers Global and Legal500 since 2012. Betty oversaw Brandtech’s 2023 acquisitions of Jellyfish, a digital media company, and Pencil, a Generative AI platform, and works extensively with major global brands to design robust and ethical AI and Gen AI policies. She spearheaded Brandtech’s green-listing system to enable companies to experiment and explore new Gen AI tools within certain legal, tech, and ethical parameters. She is a leading speaker and industry thought leader.

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