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April 21, 2025 39 mins

Terrified about raising menu prices? You're not alone.

Many restaurant owners fear customer backlash, but avoiding price increases is a recipe for disaster in a world of rising costs.

In this episode, Andrew Scott and industry veteran Nathan Voulgaris (former manager of a $60M restaurant group) debunk the myths around price increases - and reveal a proven framework for pricing your menu strategically.

Discover how to:

✔️Overcome the Fear of Raising Prices: Hear why most fears are unfounded and how focusing on value is the key.

✔️Implement Strategic Price Increases: Learn the difference between arbitrary increases and strategic ones that maximize profit without alienating customers.

✔️Determine Optimal Menu Pricing: Get practical tips on calculating costs, assessing your competition, and identifying which items should cost more.

✔️Train Your Staff to Handle Price Objections: Equip your team with the skills and confidence to address customer concerns effectively.

Stop letting fear destroy your profits - start making what you deserve.

Click play now and learn how to raise prices strategically, protect your margins, and keep your customers happy.

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Tools For Restaurant Owners

Thinking of opening another restaurant? Avoid costly mistakes with my free guide:
👉https://hs.ownershifttraining.com/optin-mupb

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✅About Us✅

The Restaurant Growth Accelerator Podcast is hosted by Andrew Scott - founder of OwnerShift Training.

Andrew Scott successfully scaled his restaurant business to 4 locations while working a handful of hours each week. He’s since helped over 1,000 restaurant owners increase their sales, profits, and free time - and he’d love to help you too.

✅For Restaurant Owners✅

Interested in growing your restaurant business while working less? Book your free assessment call:
👉 Restaurant Assessment Call

✅Connect With Us✅


https://www.facebook.com/groups/multiunitempirebuilders/
https://www.instagram.com/andrewrichardscott
https://ownershifttraining.com/

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