Mooyah Burgers Fries and Shakes launched in 2007 and now has 75 locations, of which 73 are franchised. The brand just started building out its corporate market earlier this year.
Mooyah is all about the better burger business, with buns baked in house and hand-punched fries. Ingredients are prepped daily in house and the brand uses certified Angus beef.
"Our burgers are as good as steak," said Beth Stockmoe, vice president of operations for Mooyah. "But that's really always been who we are. We are really serious about food, but we don't take ourselves too seriously. And that's kind of our niche in the market. You go into our restaurants, you have great food and a great time."
Stockmoe said making so much in house is all about quality.
"We know that our burgers taste the best because of the ingredients that we use and because of the care that we put in," Stockmoe added. "Hand-punched fries are always going to be better than a frozen product, but it's also a way to reduce food cost."
To learn more about Mooyah's operations with everything made fresh as it's ordered, its competitive advances in a crowded burger market and why its milkshakes are to die for, click the link and listen to the podcast in its entirety.
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