In this episode of the Restaurant Operator Podcast, host Mandy Detwiler, editor of Pizza Marketplace and QSRweb.com, chats with Frank Paci, CEO of Newk's Eatery.
Tech plays a big role in Newk's growth strategy, with the brand leveraging self-service kiosks and partnerships with third-party delivery.
"We continue to try to meet the guests where they want to (and) how they want to access the brand," Paci said. "So as a result obviously we've continued to invest in third party delivery. We've got online ordering. We've got kiosks in store. You can order table side in our stores. So (we are) really trying to make it as convenient as possible and continuing to upgrade."
The brand just upgraded its website and is in the process of upgrading its app to make those more frictionless, Paci added.
"And when I talk about that, in the past the website was kind of a static advertising page. It's now more of an e-commerce website where if we're showing you a product, you can click on that product and it goes right into ordering that product as opposed to kind of just taking you to the site where you have to then scroll through and pick what you want to order."
To learn more about Newk's Eatery and third-party delivery, its value for the money and how food quality tops it all, click the link at the top of the page to listen to the podcast in it's entirety.
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