Online Ordering with Better Photos and Descriptions (Ep. 162)

In this episode, the Restauranttopia team dives into the essentials of optimizing your online ordering platform with high-quality food photography and effective menu descriptions. Learn how these small but impactful changes can increase sales, enhance customer experience, and showcase your brand's best.

---

Show Notes:

Episode Highlights:

• The Importance of Online Ordering:
• Pandemic-driven growth made online ordering a necessity.
• Many restaurants overlook critical elements like descriptions and photos.
• Menu Descriptions:
• Ensure accuracy and clarity with detailed, enticing descriptions.
• Use your POS system effectively to organize modifiers and options.
• Food Photography Essentials:
• Avoid bland, top-down photos; opt for dynamic 45° angles.
• Use good lighting, clean plating, and consistent backgrounds.
• Stage your shots to make every dish look appealing and perfect.

Pro Tips:

1. Photography: Invest time in creating visually appealing photos once for lasting impact.
2. Consistency: Use the same background and setup for all photos to maintain brand alignment.
3. Tools: Utilize affordable equipment like tripods and smartphones with good lighting setups.
4. Outsourcing: Partner with local professionals, like Ohio-based Local Ohio, for high-quality, cost-effective food photography.

Actionable Steps for Restaurateurs:

1. Audit your online menu today—check for clear descriptions and professional food photos.
2. Dedicate time or hire professionals to capture consistent, high-quality images.
3. Regularly update your menu photos to reflect your current offerings and maintain customer interest.
4. Reach out to community partners like Local Ohio or similar organizations in your area to enhance your visuals.