Smart Marketing Tactics That Work (Ep. 171)

In this powerhouse episode, the team unpacks real-world, actionable marketing tactics that restaurant owners can implement immediately to drive traffic, create loyal customers, and boost profits—without relying on gimmicks or deep discounts. From the power of thoughtful guest experiences to bounce-back promotions and handwritten letters to lapsed customers, this is a masterclass in doing marketing the right way.

Packed with humor, strategy, and personal stories, this episode delivers the perfect blend of inspiration and execution—proving that even the smallest marketing effort can lead to big results when it's done with intention.

 

Key Takeaways:

1. Elevate the Guest Experience
   • A warm welcome, fast service, accurate orders, and friendly follow-through are marketing tactics in disguise.
   • Great hospitality = repeat business = higher lifetime customer value.
2. Menu Design is Strategic
   • Use the Golden Triangle of eye movement to highlight your most profitable items.
   • Your specials should be "special" for both the customer and the operator—easy to execute, high margin, and memorable.
3. Host In-House Events
   • Wine tastings, trivia nights, and theme dinners on slower weekdays are powerful tools to build community and fill tables.
   • Partner with vendors who may help cover costs or provide promotional support.
4. Bounce-Back Offers Done Right
   • Get guests to return with limited-time offers—but only after their first visit.
   • Examples: "Come back in 7 days for a free dessert" or "Next visit appetizer on us."
5. Use Guerrilla Text Marketing
   • Borrow tactics from political campaigns (urgency, personalization, exclusivity).
   • Build a list and send targeted, engaging messages like "You've been hand-selected" or "Spots are filling up."
6. Turn Customers into Promoters
   • Make your restaurant Instagram-able (photo walls, branded hashtags).
   • Personalize touchpoints—birthdays, anniversaries, and even beta-tester panels for new dishes.
7. Community & Loyalty
   • Engage schools, PTAs, and neighborhood leaders—support them and they'll support you.
   • Feature a "Customer of the Month" to spotlight regulars and drive local goodwill.

 

🔥 Pro Tips:

✅ Don't throw out blanket coupons—use personalized bounce-back incentives.
✅ Focus on repeat business before chasing new traffic.
✅ Test, tweak, and keep things human—marketing is about relationships.
✅ Be memorable: the goal isn't just attention, it's retention.