https://restauranttopia.com/episode-52-creating-an-impression-that-lasts-with-bob-pacanovsky/
How many of your staff work in the Marketing & PR department of your company? The answer should be – all of them. Most customers coming to dine in at your restaurant or picking up food to go may never meet the owner, chef, etc. Their entire impression of your company could be formed by who served them, talked with them, etc. Is your staff the best marketing for your company?
How can your staff become skilled at marketing your restaurant? Train them on how to create an Impression that LASTS. LASTS is an acronym for –
- How you LOOK
- How you ACT
- How you SPEAK
- What your TACT is (how you behave)
- How you SERVE
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