Most sales teams don’t lose deals because of bad leads; they lose them on the call. In this episode of Results Driven Podcast, you will sit in on a live seller call audit led by Brandon and Sage, breaking down a real conversation that should have turned into a signed deal... but didn’t.
You will hear the exact moments where the sales process broke down, how small tweaks in wording, timing, and tone could have changed everything, and why proactive coaching is the secret weapon for closing more deals with the leads you already have.
You’ll Learn How To:
- Circle back to the urgency of the call without sounding awkward or pushy
- Actively listen and isolate the emotional drivers instead of just hearing noise on the call
- Recap the seller's motivation to secure an emotional anchor and make negotiation possible
- Guide motivated sellers without over-explaining or derailing the flow
- Implement a sales audit process that improves performance on every call
What You’ll Learn in This Episode:
- (01:17) Why auditing calls is a non-negotiable
- (06:19) Missed urgency cue: how not asking the right follow-up cost the deal
- (09:57) When a seller info dumps: how to recap and isolate key pain points
- (13:11) Three key factors you can dive into after you find out her picture-perfect
- (16:00) How to shift from talking too much to asking impact questions
- (18:37) When a seller tells you everything, talk less
- (19:48) Use your tonality for a more appealing impact question
- (20:32) The turning point of the conversation
- (23:55) Do not justify everything you are asking to sellers who are not resistant
- (27:04) The right way to ask price and why going off-script can hurt
- (30:33) How to use proactive tactical empathy in talking with sellers
- (36:43) Takeaways from the call
- (38:01) Simple ways to use active listening to increase conversions
Who This Episode is For:
- Acquisition managers who want higher conversions without more leads
- Solo investors who do all their sales
- Team leaders struggling to coach underperforming closers
- Anyone tired of good leads falling through the cracks
Why You Should Listen:
If you have ever felt the sting of a seller who sounded motivated but walked away, this episode is your play-by-play breakdown of what went wrong. Brandon and Sage offer practical coaching insights in real-time: no theory, just straight-up feedback. Whether you are a one-person show or scaling a team, these lessons will help you tighten your process, fix the leaks, and close more deals.
Resources:
Download our brand new "How to Recruit, Onboard, Train, and Manage a High-Performing Acquisitions Team" by visiting this website: growyouracquisitions.com
If you want direct help from us, join our free community by visiting theresultsdrivenpodcast.com
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