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October 2, 2025 13 mins

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Most investors never raise private money because they freeze when it’s time to pitch. They don’t know what to say, how to say it, or how to handle the tough questions. 

In this episode, Tiffany High reveals the five-step pitch formula that makes private lending conversations simple, confident, and effective. You’ll learn how to connect naturally, explain private lending in plain English, show why it beats the stock market, highlight the protections lenders have, and make a clear offer without sounding pushy. Listen and enjoy!

You’ll Learn How To:

  • Present your pitch with confidence and clarity
  • Follow a five-step framework that works every time
  • Handle the most common objections with the EATS method
  • Find private lenders in your circle
  • Turn one successful deal into repeat lenders and referrals

What You’ll Learn in This Episode:

  • (01:59) Why confidence comes from preparation, not fearlessness
  • (02:33) Nervous people rush in presenting, confident people take their time
  • (03:38) The five-step pitch framework: Connection, Education, Comparison, Protection, Offer
  • (05:08) Explaining private money in simple terms
  • (05:33) How to answer “what if something goes wrong?”
  • (06:54) How to present a real deal opportunity
  • (08:12) Using the EATS method to handle objections
  • (09:47) Where to find lenders?
  • (10:33) Asking for a referral after a first successful deal
  • (11:00) How millions are sitting in retirement accounts waiting to be put to work
  • (11:32) A seven-day action plan to build momentum fast

Who This Episode is For:

  • Investors who struggle to confidently talk about private money
  • Anyone nervous about pitching friends, family, or colleagues
  • Business owners who are tired of relying only on banks or hard money lenders
  • Investors who want a repeatable, proven way to raise funds

Why You Should Listen:

If you’ve ever avoided pitching because you didn’t want to sound pushy or weren’t sure how to handle objections, this episode is for you. Tiffany walks you through exactly how to structure your pitch, respond to tough questions, and start raising private money with confidence.

Follow Tiffany and Josh here:

If you want to master these steps in your private lending journey, visit theresultsdrivenpodcast.com 

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