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June 12, 2023 53 mins

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You've recently been promoted. You’re a new leader in a new market. Are you really ready for this major change?

Listen in as we discuss the challenges and tips for new leaders in a new market, emphasizing the importance of assessing the market, understanding competition, building relationships, simplifying communication, and creating a positive culture!


Key Highlights:

[01:45] It’s a big deal when you get promoted into another market.

[03:01] Dealing with fear and imposter syndrome as a new leader in a new market

[05:35] The assessment process starts well before you take over the market

[07:27] Assess yourself from a market standpoint as it relates to your competition

[12:12] Even though you are promoted, you are not the new leader in influence

[14:54] Keep your messaging & communication simple

[21:36] You have to assess your team quickly!

[31:23] Create a plan before you enter the market & adjust if necessary

[36:51] Be adaptable as a retail leader

[41:50] What does it look like when I'm being successful?


Notable Quotes:

  • In retail, your competition is probably one or two blocks down. Sometimes they're in the adjacent shopping center!
  • Influence is gained. It is earned. It is not given.
  • Listen more than you talk. Ask a question, wait for the response.
  • You're not going to change the world in your very first 30 days. 
  • The worst thing that you can do is to have a number of people on your team that are just like you.
  • If you stay plateaued and your team plateaus, you're doing your team a disservice.
  • Be water, my friend. Change before it's necessary.




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