The Buy Online Pickup In-Store (BOPIS) has been a great addition to the shopping experience. However, many retailers treat this as an afterthought rather than as part of a bigger customer experience journey. DeAnn Campbell explores this topic further with case studies and antidotes.
You can find the transcript and more information about this topic at retail-mashup.com/bopis-retailers-can-do-better-with-part-2
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