Nostalgia can be a double-edged sword when it comes to its ability to entice, captivate, and acquire interested consumers to relive history. In this podcast episode, DeAnn led the discussion on how brands can use nostalgia to their advantage and what type of signals can lead to failures.
You can find the transcript and additional information at retail-mashup.com/nostalgia-can-be-powerful-tool-ep16.
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