In this episode, I draw a parallel between the diverse approaches to making bolognese sauce and the varied nature of retail media networks.
Just as every cook has their unique bolognese recipe, every retail media network has its own way of managing advertising, measurement, and reporting.
This variety stems from differences in business models, technology, and market positions. I discuss the challenges brands face due to this fragmented landscape, including demands for standardization in metrics and transparency.
I conclude by contemplating whether embracing this variety might actually benefit the industry, much like savoring different takes on a classic dish.
00:00 Introduction: The Perfect Bolognese and Retail Media
01:10 Upcoming Webinar Announcement
02:05 Diverse Retail Media Networks
03:46 Challenges in Standardization
06:18 Retailers' Perspective on Standardization
09:46 Historical Context and Lessons
11:52 Conclusion: Embracing Variety in Retail Media
Read the full blog post here
Register for the Futurecommerce X Keen webinar, May 21st
Follow me on LinkedIn
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!