This week I dive into an interesting perspective from Jason Goldberg on the Jason + Scot show, who mentioned this podcast (a proud moment for me as I've been listening to their show for over 7 years!).
Jason questioned the excitement around retail media outside of Amazon, so I decided to investigate his claims, including:
- Most retail media spend goes to Amazon.
- Retail media is mostly Sponsored Product Ads.
- Smaller sellers drive most sponsored product spending.
- Limited opportunity for specialty/regional retailers.
Tell me what I missed in my response, and let's get Jason Goldberg excited about retail media!
Links:
The must-listen Jason + Scot show podcast
My article, "DSPs Wanted: The Retail Media Revolution 96% of Advertisers Crave"
Poll: are brands pulling back on Prime Day this year?
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