What I’ve learned from 102 episodes over 5 months (and my future plans)

After five months and over a hundred episodes, I take a moment to reflect on what this journey with the Retail Media Breakfast Club has taught me so far—and wow, it’s been a ride. In this episode, I share five key lessons from launching and sustaining this daily(ish) content experiment, and walk through the most popular (and surprising) episodes to date.

Whether you’re a long-time listener or just tuning in, this one’s a behind-the-scenes look at the wins, the pivots, and even a few honest flops. Plus, I make a special announcement about what’s coming next.

Episode Highlights

[0:00] - Launching the podcast and newsletter: why I started and who it’s for

[1:32] - Real talk: battling impostor syndrome and leaning into accessibility

[2:47] - The top three most downloaded episodes (and why they hit home)

[6:31] - Five big takeaways: from LinkedIn hacks to the power of podcast intimacy to video experiemnts

[11:00] - Podcast Announcement - what’s ahead

[12:14] - A heartfelt thank you—and a call for your ideas 

The top-downloaded content from Retail Media Breakfast Club so far this year:

1. Is retail media actually kinda "mid"?
2. Retailers Are Learning to Sell—But This Time, It’s Media, Not Products (Part 1/3)
3. How retailers 'Do' Sponsored Product ads: 4 takeaways for brands

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