Pierluigi Gusmani on Transforming Retail: The Power of Innovative Lighting

Get ready for a jolt of inspiration as I share a sneak peek into a captivating conversation I had with Pierluigi Gusmani at Euroshop 2023. Pierluigi's transformative approach to retail lighting is not just enlightening but invigorating, making our podcast interview a must-listen!

In the whirlwind of the event, Pierluigi's unique perspective was a beacon. The innovative use of lighting in retail, as he described it, went beyond a mere aesthetic accessory. It was a game-changer, showcasing in 13 uniquely designed spaces how lighting can guide retailers to thriving success.

But Pierluigi's vision doesn't stop at aesthetics. Lighting, in his eyes, is a fundamental cog in the operational wheel of physical retail. LEDs and other technologies are not just lights; they are tools that enhance the customer experience, create emotional bonds, and optimize operations. This perspective turns the idea of lighting from a cost into a powerful investment.

One striking example of this vision in action is our collaboration with a Ukrainian supermarket chain. Here, Pierluigi's philosophy of transforming shopping into a tangible experience comes to life. Each store is designed with a unique theme, turning an ordinary grocery run into an extraordinary memory.

At the heart of this visionary approach is the bustling city of Milano, the design capital of the world. Here, Pierluigi and his team continue to innovate, leveraging the rich local resources while ensuring sustainability. This commitment is reflected in their products and components, largely sourced from within 80 kilometers of the factory, minimizing transportation costs.

In Pierluigi's world, lighting transcends mere illumination. It sparks emotions, amplifies products, and revolutionizes the retail experience. It shines a light, not just on the products on the shelves, but also on the future of retail itself.

So, whether you're involved in a local grocery store or a high-fashion boutique, tune in to our podcast to get inspired. Discover how lighting can lead the way to retail transformation!

Thank you for reading. Feel free to drop your thoughts in the comments or connect for more enlightening discussions on retail's future.

#RetailInnovation #LightingDesign #FutureOfRetail

Episode Transcript

(00:00):
Hello and welcome to the retail podcast.
I'm here with pierluigi at your a shop in Düsseldorf from I Moon
International sales. Director was all right.
Yes. Absolutely.
I love you. That is how the last three days
been going for you lucky. Very, very busy.
We are so happy to have attracted to such a lot of

(00:21):
people in the retail business. In our, we call it Vision
Village. Wow.
Because the year, we like to show our Our Visions in terms of
lighting and we are presenting here. 13, different spaces in
which we show how lighting can help the retailer in reaching
their objectives that were successful stores.

(00:44):
I mean, the stand and Booth is amazing, and I'll show some
video of that in a minute. I saw you also nominated for an
award or yes. Ethan, what seems that?
We have been a selected the as the one of the best stand in a
row shop. Okay.
So let's see. Let's Also the finger and let's
see what will a particular who is the inspirational company

(01:04):
behind the stand? They expression company is one
person is my colleague, Mateo beauty is a great Shinnok
referred that has designed this tender.
And you reach at the really great objectives and thanks to
the design of the stand. We had the opportunity to show
how lighting can even enhance more the colors and the products

(01:27):
that we have exposed here. Yeah.
I mean, If there's an Instagram mobile stand this is the
definitely one of the most Instagram herbals?
Yeah yeah. We also set phyria where the
people can take a selfie a funnyone and and then the forward
through the social media. So one of the things we do on
the on, on the, on the podcast is look at the future of retail.

(01:49):
Yes, obviously when you look at the physical retail space, I
think has a massive use case andthere's a massive part of the
operational part and also lighting has socio.
Large spectrum of capabilities from different lights from led
to having technology built-in tolike.
So I'm just curious. Where is the focus from crew

(02:11):
yourself? My moods perspective, the right
things to light these this meansis that gives a lot of
opportunity to company like thatin this market because lighting
we always say to the retailer, should not be considered as a
constant lighting. Should we consider it as an
investment through lighting? We can emotions and emotions are

(02:37):
give your. We have in the shopping is a
behavior. So if we facilitate this
processor 380, for example, Lighting systems that are able
to enhance the products in the best way that we facilitate this
process. Yes.
In English. This, we had these things and
one of the things I've never hada lot of retailers, focus on

(02:58):
specifically highlighting it. See the cost and management of
it. I was just curious.
Is that an area that you guys gointo that solutely?
Yes, sir. And we are trying to let the
Retailer's also in this area. Why, because lighting is
everywhere on the retail stores.Yeah, we have thought to why
don't we include in our lightingsystem, for example, the audio

(03:19):
system and why we don't we include, for example, the
emergency lighting and why we don't include in our like, maybe
structures that belong design ofthe story.
Yeah. So everything's can be
integrated in our system even the communications.
I don't know if you've seen a product that we have showed in
every area. Okay.
Where do we can? Plug into the system collectors

(03:41):
for communicating for example, where I saw everything.
Sir can be integrated in our it system to give a chance to the
retailer. To save cost yet overall
projects price or one provider one partner can definitely do
These Services who's the most exciting and interesting project

(04:03):
that you can or cannot talk about in terms of that you've
delivered. Is there a retailer that you see
this? Just done a really great job of
what you guys are doing? Yes, it should say that here in
a moment, they weave our heart. We like a lot less per market
chain in Ukraine. Okay.
And he's one of the, they're making my opinion.
One of the most beautiful Supermarket.

(04:25):
Oh, wow, they have different team for each of the supermarket
and they They align it with our philosophy to make the shopping
and real experience while. So, for example, one of the
store, these dedicated to the circus and everything's around
the store, he's like the surfaceand this is a grossa.
Yes, he's been divorced. So loudly so you know, the

(04:47):
people are going there. Yeah, of course to make to take
food and to buy stuff. Yeah.
Back there they go. They're also to enjoy a pleasant
time sometimes. Also, they put Corner we fought
with references on. So I believe that the
considering also they Commerce, the future of retail is
experiencing something new. Yeah, that's wonderful.

(05:08):
Well, thank you so much for giving me your time.
Thank you to you. And where can people find out
more about what I mean is doing?Where are you based?
We are based in Milano and it's a great place to be now because
Milano is the capital of the designer.
In fact, our direction is in that unit direction, we're
making design products but also is in the middle of the Ian when

(05:30):
there is a lot of manufacturing and Technologies.
So our Productions is in Bergamo.
And our supply chain fits 65% ofour supply chain is in 80 km far
away from the factory. So this means that the processor
production is also sustainable transportation.
We do not consume a lot of gas during the project crosses of

(05:53):
production. So let's say the product is
actually made in Italy fully made in Italy and also most of
the components Ants are coming from, as I said, 80 km, when
will, you know my character? Wonderful.
Thank you so much. Thank you, great.
Okay, thank you.