Can you really train your brain to remember everything?
In this fascinating episode of Retail Retold, Chris Ressa is joined by Chester Santos, 2008 U.S. Memory Champion and world-renowned memory expert, to explore how mastering memory can transform your personal and professional life. Chester breaks down the science behind memory training, shares practical applications for business leaders, and even puts Chris on the spot with a live memory test. From eliminating to-do lists to improving client relationships, this episode proves that memory isn't just a gift—it's a skill you can build.
What you'll hear:
- Memory is a skill that can be developed and improved.
- There is no limit to human memory; the more you know, the easier it is to learn new things.
- Chester trained for the memory championship like an Olympic athlete.
- Memory techniques can help minimize the use of notes during presentations.
- Maintaining eye contact during meetings enhances professional relationships.
- Visual representation aids in memory retention.
- Involving multiple senses can strengthen memory connections.
- Making information unusual or extraordinary helps in remembering it.
- Memory skills can significantly impact personal and professional success.
- Chester offers online memory training resources for those interested.
Chapters
00:00 – Intro: What happens when memory becomes your superpower?
01:13 – Meet Chester Santos: U.S. Memory Champion & “International Man of Memory”
02:30 – Why Memory Is an Overlooked Professional Skill
03:08 – Clear the Air: Chester’s surprising answers
05:38 – From 2020 Segment to Memory Champion
08:00 – What It Takes to Win a Memory Championship
10:20 – Self-Taught Success: Training like an Olympian
11:10 – What Happens at a Memory Championship? (Hint: Decks of Cards)
13:00 – What Science Says About Super Memory
14:35 – Real-World Applications: Business, Sales, and Public Speaking
20:25 – Ditching To-Do Lists and Meeting Notes—Seriously
26:00 – 3 Core Principles to Improve Your Memory Today
30:00 – Interactive Exercise: The Story Method Memory Challenge
35:00 – How to Apply Memory Skills to Presentations
37:15 – How You Can Train with Chester
39:20 – Where to Find Chester Online
40:15 – Fun Questions: Blockbuster, Chinatown Suitcases & Target Electronics
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