It's Shawarma with Swagger, and it's coming to America.
From humble beginnings in London, Ontario, to a thriving restaurant chain with over 64 locations, Tahini’s is now poised for U.S. expansion—fueled by innovative flavors, a massive social media following, and a franchise model centered around local ownership and community engagement. This week, Chris Ressa talks with Tahini's Founder and CEO Omar Hamam and Business Development Officer Shawn Saraga, on the big plans the company has in the U.S.
Takeaways:
From One Store to a Franchise Empire
Omar Hamam grew Tahini’s from a single restaurant into 64+ locations—and he’s just getting started.
U.S. Expansion Is Underway
First U.S. locations are launching in Illinois, New Jersey, Baltimore, and Miami—with 100 planned in 2–3 years.
Fusion-Forward Menu
Tahini’s blends Mediterranean staples with bold global flavors—think butter chicken shawarma and smoked brisket.
Massive Social Following
With 5M+ followers and 12M weekly views, Tahini’s built U.S. demand before opening a single U.S. store.
Owner-Operator Franchise Model
They reject master franchises—every franchisee must be hands-on, local, and deeply involved in the community.
Built for Delivery and Late Night
Most locations are fast-casual with strong off-premise sales—and 70% stay open until 2 a.m.
Real Estate Sweet Spot
Ideal sites: grocery-anchored centers, 1,200–2,000 SF, with smart infill and non-traditional site flexibility.
Healthier, Guilt-Free Eats
Fresh, grilled, and made-to-order—Tahini’s hits the crave factor without the fast-food regret.
Chapters
00:00 Introduction to Tahini's and Founders' Backgrounds
07:53 Expansion Journey and Franchise Model
10:51 Store Concept and Market Positioning
13:31 Innovative Menu and Unique Offerings
16:10 Social Media Influence and Brand Awareness
18:45 Franchisee Selection and Community Engagement
22:12 Owner-Operator Approach to Expansion
24:06 Future Growth and Market Strategy
28:54 Health-Conscious Menu and Customer Appeal
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