A Retail Merchandising Strategy That Makes Customers Buy

If your customers seem overwhelmed by options—or default to the cheapest item—this episode is for you. Nicole Keleher shares a practical, proven merchandising strategy to help shoppers choose with ease and spend with confidence.

In this episode, you’ll learn:

• How to structure your product range into three clear tiers to guide confident decisions
• Simple visual display tips that boost perceived value and encourage higher spend
• Ways to train your team to present options effectively without pressure
• How to apply this method across your store, website, and social media

No matter what you sell—homewares, fashion, skincare, gifts, or anything in between—this strategy will help you simplify choice, support your customers, and grow your business with intention.

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