France is cracking down on ultra-fast fashion—and retailers around the world are watching closely. In this episode of the Retail Success Series, Nicole explores the bold new laws introduced in France targeting brands like Shein and Temu, and what they could mean for independent retailers here in Australia.
You’ll learn:
- What ultra-fast fashion is and how it’s reshaping the retail landscape
- The real-world impact on Aussie retailers, margins, and marketing
- A breakdown of France’s new legislation: ad bans, eco-taxes, and product labelling
- Why influencer marketing is under the microscope
- Whether Australia should consider similar action to support local business
With Shein reporting over $1.2 billion in sales last year and fast fashion dominating digital ad space, this episode asks the tough question: Can independent retailers compete—and should the government step in?
Listen now and join the conversation about the future of fashion and fair retail.
Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers
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