Makeup, Meaning & Marketing: What Holme Beauty Gets So Right

In this episode, we explore how a beauty brand built during uncertain times became a masterclass in customer connection and values-driven retail. Join me, Nicole Keleher, as I unpack the story behind Holme Beauty—an independent brand that has redefined what it means to show up for your customers.

From the power of product rituals during lockdown to the evolution of online education, brand storytelling, and inclusive design, Holme Beauty stands out not just for its quality makeup, but for how it communicates, educates, and builds trust with its audience.

You’ll learn how small brands can:

• Use personalised consultations to boost conversion
• Turn product launches into community events
• Create scalable online content that drives loyalty
• Communicate with clarity and authenticity—even when things go wrong
• Champion diversity and accessibility in meaningful ways

Whether you run a boutique retail business or an online store, this episode is full of practical strategies to elevate your customer experience and grow a brand that truly resonates. Tune in to discover what makes Holme Beauty one to watch—and what you can take from their success to apply in your own business.

Holme Beauty
@holmebeauty  |  www.holmebeauty.com

Hilary Holmes
@hilaryholmesmakeup |  www.linkedin.com/in/hilary-holmes-bb630232

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers