Personalisation That Sells: How to Make Every Customer Feel Seen

In this episode of the Retail Success Series, I’m diving into one of the most powerful and underrated tools for growing your business: personalisation.

I’m not talking about anything overly technical or hard to manage. Whether you’re just starting out with a notepad or you’re ready to explore simple automations, I’ll walk you through practical strategies that work at every level.

I’ll share:

• Why personalisation creates loyal customers who keep coming back
• Simple, low-tech ways to make your customers feel remembered and valued
• How to use tools like spreadsheets, POS notes, and email tags to tailor your marketing
• Real-world examples of small personal touches that lead to big results

If you want your customers to say, “Wow, they really get me,” this episode is for you.

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