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July 21, 2025 17 mins

In this episode of the Retail Success Series, I’m diving into one of the most powerful and underrated tools for growing your business: personalisation.

I’m not talking about anything overly technical or hard to manage. Whether you’re just starting out with a notepad or you’re ready to explore simple automations, I’ll walk you through practical strategies that work at every level.

I’ll share:

  • Why personalisation creates loyal customers who keep coming back
  • Simple, low-tech ways to make your customers feel remembered and valued
  • How to use tools like spreadsheets, POS notes, and email tags to tailor your marketing
  • Real-world examples of small personal touches that lead to big results

If you want your customers to say, “Wow, they really get me,” this episode is for you.

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

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